TIFF ’10: Meet Our Client: Noah Reid

You’ll soon see Noah Reid lacing up his skates in TIFF’s opening night film, Score! A Hockey Musical. Plus, he just scored the lead in a Syfy pilot on Fox called Three Inches, an action-adventure/fantasy with a superhero twist.

An actor since the age of eight, Reid has lent his voice to many animated series, including Franklin the Turtle, Jane and the Dragon and Pippi Longstocking. He also starred in various small screen roles, including Strange Days at Blake Holsey High, Terry, Degrassi: The Next Generation, Soul Food and In Love and War.

Reid holds impressive theatre credits, including roles at the world-renowned Stratford Shakespeare Festival, Soulpepper Theatre, Blyth Festival and Theatre Aquarius. He was a recipient of the prestigious John Hirsch Award (2009), which is given to the most promising actor in the Stratford Festival.

Reid attended Etobicoke School of the Arts (Toronto), and is a graduate of the prestigious National Theatre School of Canada (Montreal). He currently lives in Toronto and is a client of Gary Goddard Agency. He is managed by DF Management in LA and NYC.

What do you do? 
I’m an actor. And a semi-musician. 
How long have you worked with rock-it promotions?
We started working together in June 2010, to gear up for the release of my film Score: A Hockey Musical. [Ed. note: In select Canadian theatres beginning October 22].
 
What do you love most about your job?
I get to wear other people’s lives and see what it’s like to be them. I can leave whatever else is going on in my life at the door, and literally walk in someone else’s shoes. I mean, I started acting when I was about six years old, professionally when I was eight, and I had never had so much fun. Everyone involved seemed so cool and funny, and had great stories.
I got to say and do stuff I would never say or do as a normal kid, and audiences would laugh and applaud, and it all seemed like organized goofing around to me. I guess it’s never really changed. 
Now, I can also appreciate that I get to learn from the different walks of life that my characters come from. Actors end up with a grab bag of (often useless) skills and knowledge from playing the roles they play in their careers, and I think there’s something really cool about that.
 
What do you like the least about your profession/industry?

I find it tough to deal with the business side of things. It’s all fun and games when you’re acting, but there’s a real edge to the industry as well, and I find I am always reminded that it is a business where business decisions are made. 
The classic example is the audition process, and the rejection that goes hand in hand with it. Actors always have to remind themselves not to take it personally, which is hard when our work is so deeply personal. Actors are also friends with other actors, and sometimes a part can come between a friendship. But, I think you learn to deal with that pretty quickly. 

Personally, I would be thrilled to just learn my lines, show up and have a good time, but there’s a game within the game.

What’s your next big goal?
I’d like to get to a point where I have more control over the projects I’m doing. I mean, I’ve never said yes to a project I didn’t want to do, but that’s different from choosing roles and projects and colleagues. It’s probably a ways down the road, but for me the goal is a little bit of creative control.
Why is PR important to you (and what you do professionally)?
I mentioned the “business” side of the business; the “game within the game”. Well, these are areas that are important in getting ahead, and they’re areas I can use help with. 
I am terrible at self-promotion. I want people to know who I am and to think of me for interesting and challenging roles, and if my name and face keep popping up in the right place at the right time, then maybe I’m a little closer to that. But, if I were in charge of making sure that happened all on my own, I’d probably want to shoot myself.

Any other thoughts you want to share about your public relations experience?
It’s really nice to not be stressed out about this side of my work, and to know that there are some very capable people behind me. 

A little more from the fourth floor:
Website tsn.ca.
Designer Hugo Boss.
Store – A music store called Paul’s Boutique, in Kensington Market.
Book – Anything by Hunter S. Thompson, Charles Bukowski, Martin McDonagh or William Shakespeare.
Snack – Anything with salt and grease.
Season – Winter.
Sexy – Definitely.
Inspiration – Irish playwrights, Tom Waits and Bob Dylan, women, older actors.
Drink – Guiness.
Motto in two words – Have fun.
Idea of perfect happiness – Going to the cottage with my lady for a week after working on something really challenging and meaningful.
Indulgence – Which one?
Greatest achievement – Continuing to do what I love.

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