Photos: Nick Blakeney
A concise, not too over-the-top explanation and great packaging (I’m a sucker for packaging)! A few bells and whistles don’t hurt, but don’t overload me with knick-knacks that I don’t need and will have to immediately throw in the garbage (environment, anybody?). And of course, a great product is the best place to start.
What do you find most useful when dealing with public relations professionals?
All the proper information needs to be accessible in one place: contacts, dates, etc.
What is the biggest mistake PR professionals make?
Some PR professionals can be too pushy. I may need a reminder, but please keep in mind that driving me crazy will not get your client on the show. Sometimes you have to be willing to take no for an answer – it will serve you better in the long run.
Your pet peeve?
I find it really irritating to have to ask for more materials! You know I’ll need photos, bio, DVDs and CDs, so PLEASE make sure you send them all in one package!