Meet Our Team: the baby edition *with a prize!*

You’ve met our whole team over the past few months and now we have a challenge for you. We’ve dug through the photo archives (back when photos were printed on paper, not stored on computers), and pulled out shots of ourselves when we were in diapers.


Your challenge: Guess which chubby face belongs to which gal on the fourth floor. You’ll win tickets for two to an upcoming Canadian Stage production.


How to enter: Email your guess with the whole team matched up to the right baby to
carly.intern [at] rockitpromo [dot] com.


This first correct guess wins. Go!

 Our team: Carly, Rachelle, Christina, MichelleDebraLisaAlana, Lara and Abby







My ‘Hood: Lisa

Lisa and Michelle live in the same Parkdale apartment building, so rather than double up on the West Queen West ‘Hood, Lisa wrote about our office ‘hood: Queen and Bathurst.


Our ‘hood in 1928. It was cool even then.



Besides sharing The Burroughes Building with cool peeps like Jessica Jensen and Philip Sparks, we love our work ‘hood for its interesting characters, yummy lunch eats, shopping and endless supply of coffee.

Jessica Jensen and Philip Sparks keep it fashionable at The Burroughes.



We’re not kidding about the coffee – there are three shops at the Q & B intersection. Tim Hortons and Starbucks are staples, and Lit Espresso makes an amazing Americano and tasty savoury scone (find them on the first floor of Design Republic, which also lives in The Burroughes).


After we caffeinate, we like to shop at American Apparel, H&M, Heel Boy and Mac Cosmetics, which are all just a short walk down the street. We also love popping in and out of the antique stores that line this section of Queen for cool, vintage décor.





When we’re not busy shopping (or working), we eat. We love Smoke’s Poutinerie (they once surprised us with free poutine to the office!), and Reggie’s Sandwiches for something a little lighter.

 Mmm…poutine. Image source.



Sometimes, we head to Shanghai Cowgirl for all-day brekkie (okay, maybe that’s just me) or after-work beers. And for dessert, TeamBuy.ca intro’d us to Blushberry, AKA frozen yogurt heaven. (Plus, they have the super cool Mberry tablets. Try them).





Convenience and curiosity come in the form of Shoppers Drug Mart and Drake General Store (Bathurst), respectively. We love the former because it carries everything you could ever possibly need, while the latter carries everything you will never need, but won’t be able to resist just the same (plus, it’s a go-to when we really need a creative gift).



Do you need a Curiosities Kit? No. But it’s still sweet. 





Come check out our ‘hood. And while you’re here, pop in and say hello.

Media, Darling: Bonnie Munday

Bonnie Munday has been heading up Best Health magazine, now celebrating its third anniversary, since launching in spring 2008. The talented and energetic editorial team keep each other on their toes: “We are all very aware of the need, thanks to our jobs, to exemplify a healthy lifestyle. It’s a great motivation for eating smarter and exercising more,”  said Munday.
Previously, Munday had the good fortune to have lived and worked as a writer and editor based in Sydney, and in Hong Kong, in the heady days of the 1990s before the British colony was returned to China. She lives in Toronto (Roncesvalles neighbourhood) with her husband.

How did you get your start as an editor?
My course has been a little unusual: I got my start as a fact checker with Maclean-Hunter, then worked in Hong Kong for six years, returned to Canada to edit a business magazine, then joined Reader’s Digest Canada, where I am now. (Reader’s Digest publishes Best Health). I couldn’t be more thrilled to have been a part of shaping Best Health and continuing to lead an excellent team heading into our third birthday. Since my early days in magazines, I’ve often felt that starting at the bottom is the best thing you can do in this profession (of course, sometimes it’s your only choice). Knowing the nuts and bolts of the stories that go into a magazine helps you on the path of figuring out how to lead one.

What was your favourite class in high school? Why?
English literature (of course!), because I love reading and writing.

If you weren’t a Media, Darling, what would you be doing right now?
I’d probably still be one, but somewhere in Southeast Asia. I love that part of the world, although to me, Canada is truly where it’s at.

Pitching or follow up: Phone or email?
Email, please! But if you do pitch by telephone, please say what it is you are specifically pitching, and why you think Best Health is a good fit. “Teaser” voicemails are a waste of time.

We know irrelevant pitches, calling you the wrong name and eight follow-ups are no-no’s; what else should publicists avoid doing?
Please don’t send us product information that doesn’t include the retail price and where to purchase it, and please don’t send us photographs of a product unless the product’s packaging is correct.

Sunrise or sunset? Sunset, with a cold martini in hand.
Scent? I don’t have a one-and-only. Right now I am switching back and forth between Chanel No.5 and Tom Ford Neroli Portofino. I’m open to something different after those run out.
Cookie? Chocolate chip with walnuts.
Flower? Pink tulips.
Ticklish? Very.
Shower or bath? A shower to revive, a bath to relax. (Can you tell I’m a Gemini?)
Film? The Talented Mr. Ripley. Or maybe Il Postino. No, I’ve got it: To Have and Have Not (Lauren Bacall is brilliant!).
Crush? Truly, my husband, Jules. But if he became Daniel Craig for a day I guess I could live with that.
First job? Selling subscriptions to the Oakville Journal Record newspaper.
Inspiration? Aung San Suu Kyi. How that woman has continued to stand up for her convictions at the expense of her own freedom, and time with her loved ones, is incredible.

What’s in Your….Shower Stall?

On most mornings, our alarms go off, we hit snooze once (okay, twice), then shuffle over to shower. Being an office full of ladies, we love talking products, from the latest leave-in conditioner to the body butter discovered while travelling. 

Here some of the products we gotta have when we’re lathering up and getting ready to tackle the day.


Alana:
The top thing I have in my shower is a comb. Brushing my wavy hair once it’s dry will take out the waves, so I comb in the shower to get the knots out. I love Goody’s Curl Wide Tooth Comb and Lift

Next is a good shower gel and loofah. Sephora’s Vanilla Cupcake body wash smells amazing and makes my skin nice and smooth.


Dove unscented soap is always in our stall. It doesn’t irritate and I can also wash my face with it. I get tons of free shampoo, so as long as it lathers, I use it. 



And I always have a very good deep conditioner for my hair. Aveda and Matrix Biolage are my go-to’s.


I have a million wonderful and girlie products all around my bathroom that help keep me clean, soft and pretty (many of them from gift bags). 

These are the staples that I use up and replace often: Dove Revive Body Wash, MoroccanOil Restorative Hair Mask, Victoria’s Secret Coconut Passion Hand and Body cream from the Secret Garden Collection.


Christina:
I love Kevin Murphy’s shampoo for colour treated hair and his Angel Rinse deep conditioner. I’m not a natural blonde, so thanks to Ritual2 for introducing me to this awesome line. It smells fab, and my hair is the healthiest it’s been since Grade 8 (before I was introduced to the world of bleach, dye and CHI hair straighteners).

I also love Mary Kay makeup remover. The shower is the perfect spot to remove my mascara and MK is the only one I’ve found I’m not allergic to.

I always have a pair of exfoliating gloves in my shower; everything else is on constant rotation. 

My latest obsessions are two products that I discovered when I was in NYC over NYE: DevaCurl No-Poo shampoo and Jessicurl Confident Coils Styling Solution. The No-Poo doesn’t lather and it makes your hair really knotty at first – but, when you rinse it out, your hair feels amazing and is tangle-free. It’s all natural, with no sulphites or other fake things. I’m in love.


Lisa:
Dove bath products, especially conditioner. I’m doomed without conditioner, my hair gets all bird-nesty.

Also, Formulab face cleanser, and a loofah.


Carly:
When it comes to products, I’m a Kiehl’s girl through and through. Made from all natural ingredients, their packaging is also recyclable. It’s really the least I can do to help save the environment.

The Crème de Corps Soy Milk and Honey Body Polish has all the right ingredients to moisturize and exfoliate my skin. For a liquid body cleanser that’s oh-so green, I’m currently sticking with Aloe Vera Biodegradable Liquid Body Cleanser. 

With their latest limited edition bottles designed by Jeff Koons, any bathroom can be instantly updated in true contemporary MOMA style.   

What are your shower must-haves?

Tweet us @rockitpromo

Yum, yum: Best Pizza in Toronto

Lately, finding a good slice in Toronto is getting easier. There are a ton of places that serve up a delicious slice. People are particular about their ‘za, some opting for traditional mozzarella, basil and tomato sauce, while others go for jazzier toppings like chicken or feta cheese.


Either way, there’s a time and place for every kind of pizza. Here are some of our top picks in the city.


Best Authentic and Simple
Ok, so we’ve never actually been to Napoli. But Pizzeria Libretto delivers the real deal and are one of the only spots in North America to be deemed vera pizza Napoletana by the head honchos from Napoli. The pizzas here are deceptively simple. Despite their basic toppings, every pizza baked in the wood-fired over delivers a wicked amount of flavour. You think you only like Hawaiian? Try their margherita pizza.



Best Slice
There’s a fourth floor tie for this one: between Vinny Massimo’s and Dante’s. Massimo’s lovers claim the combo of simple ingredients and the flavourful parsley oil drizzled on top make for the best to-go slice in the city.


Dante’s has a loyal following and many claim their crispy crusts and rich homemade sauce render their slices best in Toronto. The best part? They load slices with generous amounts of toppings.





Best Delivery
Sometimes, you just want a pizza sent to your front door, with the non-traditional toppings you’re craving (pickled banana peppers anyone?) and some sort of deal that includes creamy dipping sauce. For these moments, we turn to Pizza Nova. Since 1963, Pizza Nova has been delivering yummy pizzas to Southwestern Ontario. It’s reliably hot and fresh, and satisfies our delivery pizza cravings. And kudos for their ear worm-y jingle that ensures everyone knows their number.


Best Healthy Chain
Organic, non-GMO, spelt and gluten-free; all words that we’ve started to associate with healthy eating. When you’re looking to indulge in a slice (or three) and keep your mental health intact, choose Magic Oven. For the allergic eaters in the crowd, the resto chain can accommodate a plethora of dietary concerns, with lactose-free or vegan cheese, gluten-free rice flour and spelt crust all on the menu. Did we mention they deliver? 
Best Personal Pizza
It’s my pizza and I’ll cry if I want to. Well, Gryfe’s pizzas nearly bring us to tears, they’re that good. What can only be described as a hole in the wall, and best known around town for their infamous bagels, Gryfe’s Bagel Bakery also offers delicious mini pizzas in delightful little packages of six.



A little history on this mom and pop shop: Sam Gryfe sold baked goods from a horse-drawn cart in Hamilton starting in 1915. Following in his father’s footsteps, Arthur Gryfe and his wife, Ruth, opened Gryfe’s in 1957. Now run by Arthur’s son, Moishe, are now sold at other bakeries, like Leah’s on St. Clair (just the pizzas) and specialty stores across the city.



So there you have it: the “who-what-where” of some of our fave pizza in Toronto. The question is – what are you going to have tonight? 

Teacher’s Pet: Interning

Megan Kaczor is a Centennial College Corporate Communications and Public Relations graduate student preparing to start interning. 


Her question: Could you tell me more about the kind of work students will do during their internship at an agency? Will there be many opportunities for hands-on work, such as writing and planning, or will we be sticking to the basics at first?

Our answer: You can no longer be Saved by the Bell. It’s time to get out of the classroom and head to the office. You are set to report for intern duty Monday morning, but you aren’t too sure what to expect. Take a seat fellow intern, and keep reading.  An internship at a PR agency involves the basics, and then some. 

From time to time, you may be asked to make a coffee run before a big meeting or run an errand, but you may also be asked to write drafts of press releases, research and update media lists, monitor client media coverage, write blog posts or tweets, assist with press days and much more.

As an intern working events, you will gain experience working the door, organizing media check-ins and making valuable industry connections.

Meeting with clients is an important part of a publicist’s job. In such meetings, proposals, events, PR initiatives and results are discussed. Interns invited to sit on meetings should listen closely, and take note of client-relationship etiquette. If you aren’t invited, be sure to ask if you can sit in on meetings. PR is fast and the folks around you need to know what you’re interested in doing.

While the overall intern experience may be a ton of work, interns often benefit from a few cool perks. Here On The Fourth Floor, our interns have gone on photo shoots, modeled for television appearances, attended fashion and entertainment industry events, receive free tickets to films and concerts, and much more. 

Enjoy your internship and remember that every position, from intern to big boss, is important. Do your job with pride and remember that everybody above you has been there at one time, too.