LGFW: Media, Darling: Stefania Yarhi

Stefania Yarhi is an independent writer/photographer and CEO of Textstyles.ca (recommended reading according to NOW Magazine). She says, “If you don’t have anything nice to say, come sit by me.” But we know she’s a lot nicer than that. 

Twitter: @textstyles

 

What was your favourite class in high school?
I loved my art class. Number one because our teacher Ms. Fularski put all of herself into the program. We studied everything, we played with every medium and she organized a trip to Italy and France. The encouragement I got to pursue my creativity in all forms in that class was enormous.

How did you get your start as a fashion blogger?
I signed up on Blogspot, borrowed my friend’s camera and just started posting.


If you weren’t a Media, Darling, what would you be doing right now?
Wishing I had followed my passions…
Pitching or follow up: Phone or email?
Email, seems no one’s ever on the other end of the line.
We know irrelevant pitches, calling you the wrong name and eight follow-ups are no-no’s; what else should publicists avoid doing?
Misspelling my name! I know it’s not the most common, but really something that takes two seconds shows an extra effort. One I’m likely to pay back.


Sunrise or sunset? Sunrise, especially if it ends your night.
Scent? This will most absolutely offend someone: Pussy. An essential oil from the rasta man in Kensington market.
Cookie? Yum?
Flower? Orchids, blue ones. Not that I’ve ever gotten any.
Ticklish? Yes, and no, I’m not telling you where.
Shower or bath? Shower.
Film? Moonstruck, without a shadow of a doubt.
Crush? Javier Bardem, close second Channing Tatum.
First job? Working for Mama’s Pizza in the food court at the Ex.
Inspiration? The fashion industry.

LGFW: The first two nights and what we loved

On Monday, the doors to LG Fashion Week Beauty by L’Oréal Paris officially opened. For those without passes, the Fourth Floor is taking you to the runway’s front row.
Holt Renfrew took care of business with their show “Can’t Live Without Canadian Fashion”.
The country’s leading retailer of high-end fashion celebrated our homegrown talent, sending spectacular looks from Todd Lynn, Jeremy Laing, Lida Baday, Ezra and Greta Constantine, Pink Tartan, Wings + Horns, Smythe, Twenty Cluny, Denis Gagnon and Canada Goose down the runway. 
Here are some of our fave looks. 
Denis Gagnon’s brightly coloured tights paired with chic dresses and big wedges. 
Smythe’s pale blue coat with camel-coloured leather details. 

Jeremy Laing’s wicked combos of textiles, prints, colours and silhouettes. Especially this one.


All images courtesy of Toronto Life.
Bringing fur innovation to the runway, Izma by Izzy Camilleri and Adrian Mainella combines luxury and warmth. Made from Canadian wild fur, Izma designs are classic pieces with modern versatility. Models wore the luxe furs as black jackets, neutral stoles and as accents on blazers. We loved the sexy, 1920s-inspired styling, including red lips, rich velvet and curly bobs. Clearly, Izma is chicest way to stay warm during the coldest of Canadian winters. 
 All images courtesy of the Toronto Sun.
 
The brother and sister duo behind the contemporary label brought modern tribal prints to the studio space. Inspired by travels across four continents, this globe-trotting design duo crafted urban-meets-African separates in colours of olive, navy and black. 
 All images courtesy of the Toronto Star.
For day two, we unanimously loved Chloe comme Parris and Pink Tartan. Most of us would purchase virtually everything from each collection. 

We especially loved the half sheer/half knit bias cut tunic from CCP and the triple strap backpacks were also killer. 

 
Some more looks we loved from Chloe comme Parris. Images courtesy of Fashion Magazine.

Pink Tartan was top knot central – this hairstyle popped up on nearly half of the models.


Loved the the neutral, military-inspired pieces, especially with the chic hats.

Kimberley Newport-Mimran gave a subtle nod to the ballet trend with softly coloured chiffon skirts with simple oxford-style tops. She also had an amazing music mix for her girls to stomp down the runway to. (You can download a copy here!). 

 All images courtesy of Medium Magazine.



As usual, Joe Fresh was fun, colourful and… fresh. 



A lot of bright pop orange was infused into the collection which will lighten up the dreary days of winter. 

The clean, versatile shift dresses are suitable for so many bodies. 

Joe Fresh proves again that they are the go-to source for basics with a bit of a twist. 

Can’t wait to see what the designers bring us tonight! What are your favourite looks for far? Tweet us @rockitpromo.

LGFW: Robin Kay’s Road to Success

LG Fashion Week Beauty by L’Oreal Paris kicked off last night, with fabulous shows by Holt Renfrew, Izma and Juma. In case you missed the opening speeches, this season focuses on The Business of Fashion. This is something at which Robin Kay, president of the Fashion Design Council of Canada (@LGFWbyFDCC) and executive director of LG Fashion Week Beauty by L’Oréal Paris, is an all-star. 



Did you know that Kay started her fashion career as a knitwear designer? In 1976, she founded a high-end fashion retail chain called Robin Kay Clothing Company. She opened 18 retail stores and her label was sold in more than 600 accounts throughout Canada and the United States. She also had a massive factory in Toronto that made all her goods.


Kay definitely knows a thing or two about what it takes to succeed in the fashion industry. Here, she gives us her five steps to success, which can help any aspiring designer in the fashion industry.

Step 1. Product

What is your product? How does it look and feel? What’s the texture of it? The colour? The shape? Having a clear and focused idea of what your product is will enable you to position your brand and sell your line effectively in the marketplace.



Step 2. Location 


It’s not only about who you are, but where you are. Finding the right selling space for your collection is increasingly important. Aligning your brand with the proper retail space, be it an online boutique, luxury retailer or department store, can be the difference between selling a few goods and building a mega brand.



Step 3. Marketing and Public Relations


It’s not enough to have talent. You need to tell the world, show the world, tweet, blog and Facebook to the world that you have talent. You need to let people know who you are, what you stand for and what you sell. Marketing creates the campaigns; PR tells the story.


Step 4. Management

Working alongside the right team and being in touch with what is happening in all parts of the business puzzle is one of the most critical steps in achieving long-term success. It is most important to find the balance between trusting people to do their job and keeping a mindful eye on what’s going on.


Step 5. Finance

Budgeting appropriately to your growth can mean the difference between making a profit on your collection and having to sell your samples to pay the rent. It is critical to be realistic about your finances.


See you on the runway!

LGFW – Let the Games Begin

Today is the first day of LG Fashion Week Beauty by L’Oréal Paris. Media, buyers and straight-up fashion lovers will gather for tonight’s by-invitation-only shows, Holt Renfrew Presents Can’t Live Without Canadian Fashion, Izma and Juma. Suffice to say, Day 1 is sure to impress.

 

A number of fashion weeks around the world offer interaction with consumers, whether by creating a special ticketed event, splitting the schedule into two parts (ie. industry by day, consumer by night), or planning an entire weekend of consumer activity. LG Fashion Week Beauty by L’Oréal Paris is unique in that it gives consumers access to the entire week. As far as we know, Toronto Fashion Week is still one of the only fashion weeks around the world to do this. Consumer tickets are still available for some shows.

RUNWAY: 50 to 75 tickets are available per show for consumer purchase.
PRICING: $40 for day shows, $50 for evening shows, and $200 for a day-pass.
STUDIO: Consumer tickets are not available for these shows due to size.

On Friday at 10:30 p.m., for the first time ever, there will be an encore show available to consumers featuring Line Knitwear. Here’s a glimpse at what lies ahead this week:

Tuesday, March 29
1 p.m. Denis Gagnon / RUNWAY
2 p.m. Label / STUDIO
3:30 p.m. SHAN / RUNWAY
5 p.m. Chloe comme Parris / RUNWAY
6 p.m. Korhani Home Rug Runway Show / RUNWAY
7:30 p.m. Pink Tartan / RUNWAY
8:30 p.m. Joe Fresh Style / RUNWAY
9:30 p.m. Bustle / RUNWAY


Wednesday, March 30
2 p.m. Micalla / STUDIO
3:30 p.m. Duy / RUNWAY
5 p.m. Krane Design / STUDIO
6 p.m. Lovas / RUNWAY
7:30 p.m. Comrags / RUNWAY
8:30 p.m. Attitude Jay Manuel / RUNWAY
9:30 p.m. David Dixon / RUNWAY
10 p.m. Disconnect presented by The Fashion Collective / OFFSITE

Thursday, March 31
11:30 a.m. Fashion Group International: Speed NetWORK-IT (By Invitation Only)
2 p.m. Sid Neigum / STUDIO
3:30 p.m. Basch by Brandon / RUNWAY
5 p.m. Heather Lawton / STUDIO
6 p.m. Rudsak / RUNWAY
7:30 p.m. Cydelic by Choryin / STUDIO
8:30 p.m. Lundström Collection / RUNWAY
9:30 p.m. Vawk / RUNWAY


Friday, April 1
2 p.m. Or by Angela Chen / STUDIO
3:30 p.m. Sarah Stevenson / STUDIO
5 p.m. Diepo / STUDIO
5:30 p.m. Strutting It by Jeanne Beker Book Signing
6 p.m. Klaxon Howl / RUNWAY
7:30 p.m. Anu Raina / STUDIO
8:30 p.m. Amanda Lew Kee / RUNWAY
9:30 p.m. Line Knitwear / RUNWAY
10:30 p.m. Encore featuring Line Knitwear / RUNWAY


So pull on your maxi skirt, strap on your wedges and pack your camera in your clutch, because LGFW is here. Tweet us your favourite moments from the week @rockitpromo or tweet @LGFWbyFDCC.

Rave: Designer Consignment at Labels or Love

When it comes to consignment in the city, Jeanne Becker goes to Labels or Love. As a woman who knows a thing or two about fashion, where Jeanne goes, we follow. We headed to Labels or Love to sit down with the store owner and former stylist, Meytal Algranti Shekter.  There, we talked trends, labels and babies (she’s a new mom to baby Kole). 

Fourth Floor: How do you make consignment current each season?

Meytal: I am very particular about what comes into the store. With the exception of exceptional vintage pieces, if its not relevant and current in fashion, I won’t keep it.

Fourth Floor: You deal with some very high-end merchandise. What is the most outrageous sale you have ever made?

Meytal: In my first month of opening, I had a woman come and literally spend $6,500 in under 10 minutes. She was in and she was out, just like that. Let’s just say it was a great beginning to my business venture!

Fourth Floor: How does the consignment shopping experience differ from department store shopping?

Meytal: Consignment shopping is about the thrill of the find. Fifty to 60 per cent of my store is brand new and in-season items. To buy something that’s still in the department stores for less than half of the retail price is pretty rare.

Fourth Floor: What keeps consignment shoppers coming back time and time again?

Meytal: I have the best stuff for the best prices, and every shopper dreams of designer labels at discount prices. This is not just any consignment store, it’s a high-end boutique. I really do get the best of the best.

Fourth Floor: What is your favourite consignment purchase you have ever made?

Meytal: I bought a vintage red jumbo Chanel bag that I can’t live without. It’s ridiculous and so rare, the best purchase of my life. I also bought an amazing new Stella McCartney jumpsuit. Chanel or Stella? I can’t choose.

Fourth Floor: Your store was recently picked by Jeanne Becker as one of the top 100 shops of Toronto. What did that feel like?

Meytal: There are really no words to describe it, but if I have to choose some, I would say RIDICULOUSLY AMAZING!

Since there’s nothing like browsing for clothes online, we’re bringing Labels or Love directly to your desk. Check out some of our favourite fab finds from the store here:


These Valentino leather strappy heels in cognac are amazing.


This cropped Giambattista Valli jacket is cutting edge meets refined elegance.



Classic Chanel, no explanations needed for this 2.55 bag.  


Take a turn walking in her shoes… her Gucci open toe lambskin booties, that is.


You don’t need a bike to wear Balenciaga’s Motorcycle bag. 



Hey Jeanne – race you there!

Media, Darling: Doug Wallace

Doug Wallace is a Toronto-based writer, editor and independent media relations contractor, principal of Wallace Media, and associate publisher of content for the new digital beauty magazine, The Kit. He also works with some of the city’s top creative agencies to produce advertising and business-communication solutions, and custom lifestyle publications.
Previously, Wallace was content management director of Wish magazine, and executive editor of Fashion and Fashion18 magazines. He has experience in radio, television, print and new media, in the fields of fashion, beauty, food, travel, home décor, music, film and entertainment. He may very well be the only editor you know who has gone to PMB School, and he’s the ONLY writer you know published in Pig Latin. No guff!

Twitter: @TheKit

What was your favourite class in high school? Why?
I never really had a favourite class; school was always just a task that needed to be carried out. I guess I could say English, because the literature was such an eye opener. Sexual connotations seem to be everywhere, I remember thinking.

How did you get your start as an editor?
I worked on the other side first, as a music publicist in the international department of Virgin Records in London, catering to foreign journalists who all wanted their five minutes with Boy George or Jazzy B or Maxi Priest! Upon my return to Canada, I started writing about music for Venue magazine, then became music editor there, then managing editor. And now the list is very long.
If you weren’t a Media, Darling, what would you be doing right now?
Likely writing for television, which is where I started out in the early 1980s. If I had to switch careers tonight, my reincarnation would be as a travel publicist or marketer, preferably for somewhere where the SCUBA diving is good.
Pitching or follow up: Phone or email?
Definitely email.
We know irrelevant pitches, calling you the wrong name and eight follow-ups are no-no’s; what else should publicists avoid doing?


Not working out in advance how I might use the information they’re giving me in my magazine, and pitching me THAT. Spending money on paper kits that I just throw out. Not taking no for an answer.
Sunrise or sunset?
Sunrise.

Scents?
Vetiver, cypress wood, patchouli, new car
Cookie?
The gluten-free shortbread my husband makes.
Flower?
Azalia.
Ticklish?
Definitely, but more so on one side than the other. (Stroke?)
Shower or bath?
What a girlie question, honestly. These are all quite girlie!
Film?
Don’t Be Afraid of the Dark with Kim Darby and Jim Hutton.

Crush?

Ricky Martin.
First job?
My first media job was writing radio commercials for CKY/CITI in Winnipeg. I was 20 and thought I was QUITE something!
Inspiration?
Tequila.

Rave: Jogi Health and Wellness Activewear Line

Oh, Joe Fresh Style. Just when we thought we had all the accessories, work outfits and cute bathers that we needed, you went and did it again. Enter the 42-piece Jogi collection. And to be clear – it’s pronounced Yo-gi, not Jo-gi. Clever, aren’t they?

True to Joe Fresh style, this new line of health and wellness accessories is very reasonable. How affordable? Nothing’s priced over $45.


Sold at select Loblaw stores, don’t let the name mislead you; the collection spans well beyond yoga gear. Here are some of our favourite items:

Yoga gloves, $10. For those readers who are hot yogis, you know the feelings of frustration when you’re schvitzing during downward dog. These gloves grip the mat, keeping you firmly in place. There are also yoga socks to boot. No pun intended. $10



Now we wouldn’t use the term “lazy” since we are talking about activewear items. However, something about “convenient” workout kits gives us the extra boost to get moving. Jogi launched such workout sets as the Step Set shown above, that comes with the right equipment for the focused workout you are looking for. The Elemental Jogi Kit, for example, features a non-slip yoga mat, two yoga bricks and a yoga strap to improve strength and flexibility. $40

The cardio kit also does the “convenient” trick. We can improve our cardio endurance and performance with a jump rope, or neoprene ankle or wrist weights for some added oomph. Finish it off with cushioned push-up bars, and our workout for the day is done. $25

Finally, the universal balance board. Taking us back to the playground days, these funky-looking boards are a fun way to work on your balance and core. $20


With so many different workout options, our excuses are limited. The pieces are cute, in pretty colours that motivate us to create our own gym and get jacked. Pronounced j-acked, not y-acked.