Media, Darling: Rita Zekas

Rita Zekas is an entertainment/lifestyle/fashion/decor writer. She originated the paparazzi page/gossip column Star Gazing for the Toronto Star and stalked bold face for decades, before returning to her former love — shopping — doing retail detail in her Store Gazing column in the Toronto Star. She can be found in better stores everywhere — usually in the shoe department.

Twitter:  @TorontoStar
Did you always want to be in the media? If not, what other careers were on the horizon?
I was going to be a best-selling novelist, writing from a cliffside white-washed cottage in some random sunny port in Greece.

Where would you like to be five years from now?
Reading in an oversized chair overlooking the olive groves in a mountain-top villa on the Tuscan/Umbrian border in Italy.

Any advice for people getting started in your industry?
Be prepared to work with little remuneration and even less sleep. Deadlines, baby.

What are your favourite media outlets, not including your own?
I listen to CBC Radio and NPR when I can get it. I read the New York Times online and in print on Thursdays and Sundays — those two days for the Style Sections.

Best interview you’ve ever had? Worst?
Best is Betsey Johnson, who has such a great persona, she could have enticed me to turn cartwheels on the catwalk with her.

Worst is Ivana Trump, who spent most of the time screaming invectives at her minions over the phone.

Best advice you’ve ever been given?
Don’t Google yourself.

What rule(s) do you live your life by?
Do your research and never spear the easy targets.

What’s the most important tip you can give PR pros?
Don’t double dip. If you have snared an interview with a media outlet, don’t book another one with a different writer. It wastes everybody’s time.

Best experience you’ve had with a PR pro? We love to hear about #wins.
Working with PR pros like Pru Emery, who was the doyenne of PR people and her successor, who I would have to say is Deb Goldblatt. They just grease the interview process so it’s in and out and no one gets hurt. Or bored.

I hate? 


I love?

Autobiographies. Everyone, even Einstein inevitably was dissuaded from following their basic instincts. And I read everything by David Sedaris, a comedic genius.

Best place on earth?

Dinner guest?
I don’t cook; I reheat.

Cancer survivors.

Favourite app?
I don’t app.

Pool or ocean?

Voicemail or email?

2 thoughts on “Media, Darling: Rita Zekas

  1. Entitled cunt. This bitch is a try hard looking for her ego to be fluffed. She carries herself in such a pretentious way and gives off negativity where ever she goes… yet wonders why people don't flock to give her smiles?

  2. She comes across as a washed-up pretentious naggling old bag… She only writes her left-leaning crap for The Star, who back her up by not posting meaningful, thoughtful, & insightful comments when the conflict with either the newspapers' views, or her own. Regarding her most recent article, published Thursday March 7th, 2013, regarding Target opening in Canada… I wrote: Come on, give me a break… every company/store experiences growing pains in a new market.You come across as a self-righteous crusader for… for what? I have no clue? The benefit of consumers? This article certainly doesn't portray that. In addition, you follow up one paragraph that you cannot find the price unless you put on your "readers"… and the the next paragraph states that you're looking for a "push-up bra"… I have never heard something so unsettling in my life… It sounds like you're a granny trying to add some spice to your sex life, which is especially creepy. I know that the Star probably won't publish this comment, but whatever… this article gives no merit at all for a new brand that may well put other Canadian-based companies out of business due to competition, but at least give Target its dues.I think that was a fairly intelligent to the junk that she wrote, which can be seen here, on the Toronto Star's Website…… she's a washed up bitter old bag who would do the world a favour if she burned everything she everything she ever wrote and let the world know she never existed.

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