We’re Not Just Pretty: Desia Halpin-Brill

Starting out in the culinary world, Desia Halpin-Brill soon realized that unless she got to eat with her friends, cooking and baking were not going to cut it. Looking for a new creative world, she attended Lasalle College in Montreal and received a scholarship to study at FIT in New York – where she found her fit.  After graduating with a degree in Marketing and Communications, she worked with a few agencies honing her PR skills with experiences that took her to the Cannes film festival, the AMA’s in L.A. and New York Fashion week.

In 2001, Halpin-Brill returned to Canada and Brill Communications was born. Over a decade in the biz later, she’s still enamoured with the PR world and runs
an agency with her husband  focusing on fashion, beauty and lifestyle.  With a fantastic team, Brill has grown to full service, bilingual PR agency. The client roster includes large retailers, beauty brands and Canadian designers, keeping everyone all busy as bees.  

Desia, second from the left, during a client event.
Twitter: @BrillComm



How long have you been in your current position? 
10 years.


How does your company leverage PR for your clients?  
We work predominantly with fashion, beauty and lifestyle brands, so it is anything from previews and launches to openings and pitches; sample trafficking; early morning shows and autograph signing; to fashion shows and presentations. We keep our couriers running and our showroom bustling, but never our clients or editors waiting.


What qualities are most important to you when hiring a PR team member?  
Personality. You have to have one, everything else can be taught or learned.
 
Who gave you your first big career break? 
A fashion PR agency in New York. I had helped organize a Halloween party for a friend and a publicist attending said they could use someone like me, and that’s all she wrote – I was hooked.


What’s your biggest piece of advice for PR pros, both junior and senior? 
Be real, stay connected and always – I mean always – treat others the way you would like to be treated.
 

What do you love most about your job? 
The people. I love meeting new and interesting clients, editors, stylists, producers, actors, singers, etc.


If you weren’t doing PR, what would you do? 
Raising llamas.


A little more from the fourth floor:

Designer: Proenza Schouler.  
Store: I am kind of a shopoholic, so my stores change frequently. Currently it is Muji.
Book: Right now something fluffy: Chasing Harry Winston.
Snack: Cheese, in any form (except in a spray can. Yuck!).
Sexy: Sparkly eyes and a great smile.
Inspiration: Nature.  
Drink: Perrier.  
Motto in two words: Less is more (oops, that’s three).
Idea of perfect happiness: Sunshine.
Indulgence: A great glass of red wine.  
Celebrity crush: I have several: Brad Pitt, James Franco, Josh Hartnett, George Clooney and Mark Ruffalo.  
Favourite tweeter to follow: @pliving; @coreymintz; @designmilk.
  

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