Media, Darling: Randi Bergman

Randi Bergman is a Toronto girl through and through. She grew up in North Toronto and graduated from Ryerson University’s Fashion Communications program. A girl who loves fashion almost as much as Rufus Wainwright, Randi’s first internship was at FASHION Magazine in the now-defunct Entertainment department. She then relocated to New York City, interning at both Teen Vogue and Interview Magazine (where she continues to write for web). As if you weren’t jealous enough, Randi also covered NYFW for Fashion Week Daily. During this stint, she had the good fortune to interview Liza Minelli, Marc Jacobs, Alexander Wang, Michael Kors, and the inimitable Grace Coddington, to name a few. 

Randi has previously freelanced for: National Post, Page Six (where she got to pick clothes for the Chloe Sevigny), V Magazine, Dazed & Confused and Refinery29. She is currently the Online Editor for FASHION magazine.

You can also find Randi and FASHION Magazine on Twitter

Did you always want to be in the media? If not, what other careers were on the horizon?

Always, actually. I think I might have been the only one at my high school that knew exactly what she wanted to do when she left. I sometimes fantasize about being lost in the archives of the Costume Institute, but this way I get to live in the present, too.  

Where would you like to be five years from now?
I would still love to be working with magazines, not exactly sure of the capacity, but writing, editing, getting to talk about fashion and fashion history in some way. 

Any advice for people getting started in your industry?
You have to really commit to doing everything you possibly can—take every internship, make every connection—that’s the only way you’re going to make it in the fashion industry. It’s not the kind of industry that will let you take the easy way out, at least in my experience.

What are your favourite media outlets, not including your own? 
I’ll always have a soft spot for Vogue, but lately I’m totally bewitched by Nowness. Its the only site that I check every day, aside from of course, my own.

Best interview you’ve ever had? Worst?
Best interview I’ve ever had is probably anyone that I leave feeling like I’m best friends with, whether it’s in my head or not. I really wanted to make friendship bracelets for Proenza Schouler’s Jack McCollough and Lazaro Hernandez. Also, Liza Minnelli will be cemented in my mind forever, just because it’s Liza Minnelli, and also because she was the closest I will ever be to Judy Garland. 

Worst? Probably anyone who knows nothing about the subject they’re supposed to know about. Riley Keough was pretty rough.

Best advice you’ve ever been given?
Be a mix of the workhorse and the show pony.

What rule(s) do you live your life by?
Put yourself first, most of the time.  And never buy heels that you can’t walk in.

What’s the most important tip you can give PR pros?
Always personalize your pitches. And it also helps to make yourself very familiar and top of mind.

Best experience you’ve had with a PR pro? We love to hear about #wins.
I would just say that I like becoming friendly with PRs. Wining and dining aside of course, it’s not really necessary. Just a warm smile and genuine personality is nice. 

I hate?
People who don’t try.

I love? 
Old movies, old people, museums (old art), old music, fashion history (old designers), the southern US (old traditions).

The History of Love by Nicole Krauss.

Best place on earth?
Haven’t been everywhere yet, but so far, Israel.

Dinner guest?
Edie Beale for entertainment and Jim Morrison for…you know.

Tie between Andy Warhol and Patti Smith.

Favourite app (or whatever you are downloading these days)?
Can I use this space as a big ups to BBM? Never leave me!

Pool or ocean?
Probably pool actually, with a slide and waterfall. Or the ocean with the promise of no sand between my toes.

Voicemail or email?
Email one thousand percent. 


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