Gabrielle Johnson graduated from London’s Central Saint Martins with a Master’s degree in fashion journalism. Her dreams of becoming a muse to fellow alum Alexander McQueen never came true, sadly, but she did sit next to Stella McCartney at a café once, and that was pretty exciting.
She began her career as the associate editor of FQ and SIR magazines, where she worked with a fantastic team and was given a surprising amount of creative freedom. She spent a year as the beauty editor of Rouge Magazine before joining the Sweetspot.ca family, where she now very happily works as the editor of SweetLife, overseeing fashion, beauty and more restaurant/boutique/spa openings than you can shake a stick at.
Gabrielle lives in Toronto with her husband, their two cats and a small army of shoes.
Did you always want to be in the media? If not, what other careers were on the horizon?
When I was four, I wanted to be a cocktail waitress; I thought it sounded like an incredibly glamorous career choice.
Where would you like to be five years from now?
Still working in fashion, but I’d eventually like to spend a little less time at my computer and a little more time playing with clothes (preferably in exotic locales).
Any advice for people getting started in your industry?
Show people that you’re a hard worker. Say yes to everything. Stay late once in a while. It absolutely sucks that we don’t pay our interns in this industry, but giving off an I’m-too-good-for-this attitude won’t impress anyone. We all have to start somewhere.
What are your favourite media outlets, not including your own?
I don’t think I’ll ever stop hoarding magazines, and I never miss an issue of British Vogue, American Vogue, Lula, The Gentlewoman, Living Etc. and Elle Decoration UK.
Online, I get my news from the Globe and Mail, New York Times and The Guardian, my celebrity gossip from DListed, and my fashion and design updates and inspiration from too many websites and blogs to list here. I’m also obsessed with the Tumblrs of angsty teenage girls who like to post photos of Parisian cafés and crumbling castles and Sofia Coppola and macaroons.
Best interview you’ve ever had?
The best was probably Paul Smith, who was lovely and charming and made it seem like we were two old friends having a nice chat. I also enjoyed interviewing Andy Samberg when I had a huge crush on him about five years ago. Nothing wrong with mixing business with pleasure, right?
I once drove out to the middle of nowhere to interview a flaky socialite at her faux-Georgian mansion. It was 30 degrees outside and she answered the door dressed in head-to-toe riding gear (including boots and a heavy tweed jacket) despite the fact that she didn’t own a horse and had no plans to ride that day – so of course I included that detail in the opening paragraph of my story.
She was friends with my editor-in-chief at the time, and for reasons I can’t explain, this editor broke one of the most basic rules of journalism and sent her a draft of the story before it went to print. The socialite threw a giant hissy fit and demanded we take out basically everything that made the story interesting.
Best advice you’ve ever been given?
Don’t get too caught up in what other people are saying about you — even the good things. Other people’s opinions are usually more about them than they are about you, so don’t give them the power to make or break your day.
What rule(s) do you live your life by?
What doesn’t kill you makes you stronger. Also: you can’t make friends with salad.
What’s the most important tip you can give PR pros?
Please, please, please read my website before contacting me so that I don’t spend half my day responding to irrelevant pitches. Please don’t call me 10 times in one day without leaving a single message; I have call display and you’re being kinda creepy. Please update your media lists on a regular basis so that you’re pitching to the right people (it helps if they’re people who actually still work at the company you’re pitching).
Best experience you’ve had with a PR pro? We love to hear about #wins.
I’ve had a lot of fantastic experiences with PR people who have gone above and beyond the call of duty, but honestly, as long as you’re friendly, helpful and get back to me quickly with the info I’ve requested, I’ll think you’re pretty awesome.
Noisy neighbours, slow walkers, endless winters, confined spaces, Gwyneth Paltrow.
Carbs, napping, fancy tea and freshly baked scones, Saturday morning quiet time with my kitties and a stack of books, new nail polish colours, being in London, laughter that leads to snorting, my husband’s mad breakfast-making skillz, taking pictures of trees, looking at pictures of trees, packages from Miu Miu waiting to be unwrapped, moody British period dramas and very long walks.
I’ve been reading The Beautiful Fall since 2006 and I’m determined to finish the damn thing this month; I’ll throw a party once I finally reach the last page. I’m also working my way through The Marriage Plot and Sophie Dahl’s new cookbook From Season to Season. I don’t cook, but I enjoy reading about food and imagining myself cooking someday.
Best place on earth?
It’s a tie between the Four Seasons Maui and the swan pond at Kensington Gardens in London.
Daisy from the 1980 Judith Krantz classic, Princess Daisy.
Favourite app (or whatever you are downloading these days)?
I’m an online editor with Luddite tendencies. Pass.
Pool or ocean?
Either, as long as there are no sharks around (yes, I believe in swimming pool sharks).
Voicemail or email?
Unless we’re actually real-life friends, email.