Kevin Naulls attended the school of hard knocks at the University of Toronto (St. George Campus), where he studied English, History and Philosophy. His humble beginnings started with an internship with designer Pat McDonagh (which he did simultaneously with a night job at Sun Media), and sneaking into shows at “the tents.” Around that time, he began writing a blog that would eventually deal almost exclusively with contemporary menswear and dudes with beards named Dressed for Dinner, which led to more pictures of bearded men on the Internet.
After writing for Sharp, The Sharp Book for Men, Eye Weekly, the Toronto Sun, The Block, and more, and still working nights at Sun Media, he was offered a job as Associate Online Editor at Toronto Life, where he lives and breathes today (and sometimes allows him to sleep at a reasonable hour). He very much enjoys it.
Did you always want to be in the media? If not, what other careers were on the horizon?
Where would you like to be five years from now?
What are your favourite media outlets, not including your own?
Best advice you’ve ever been given?
Everything should be broken down, illustrating positives and negatives, because no one will learn anything otherwise – you’d tell your children that some things are right, and some things are wrong, and while “right” and “wrong” are subjective, I’d rather someone speak openly and be slightly wrong than lie down and take it, spilling adjectives onto a page that do not rightly reflect the subject.
What rule(s) do you live your life by?
I had the opportunity to interview Robert Geller, and what could have been a 15 minute interview turned into an hour and 15 minutes. Most of the time subjects are so media trained that they become resistant—there’s this wall that they hit, as if someone is tapping them on the shoulder (sometimes there is someone) telling them it is time to wrap it up. We chatted like old school chums, and his level of candidness helped me with my story immensely. I like when people aren’t in a rush. If it is going to be a media circus, it almost isn’t worth it. I don’t have 2 minute interviews and I feel as if no one really should.
Oh, and obviously chatting with Felicity Jones during TIFF. That was unforgettable, and I thank Alex Thompson from Joe Fresh for making that happen. It might mean nothing to everyone else, but I was a huge Worst Witch fan and we gabbed about it briefly, which made my night. I’m willing to fight for a story, but it is nice when meetings happen so easily, and the other party (celebrity or otherwise) is actually really nice about having a chat.
Worst interview you’ve ever had?
Interviewing Alicia Silverstone during TIFF. It lasted all of 30 seconds, and 20 seconds of it was her trying to sell me her book. It was incredibly disappointing to say the least.
Also, this is such a small matter because I know a lower case ‘i’ can look like an ‘l’, but my last name is NAULLS, not NAULIS. And I am a Mr., not a Ms. (which, again, usually just makes me laugh). My biggest pet peeve though is when someone follows up on an email the day of sending it. Yes, your email is the most urgent email I’ve received all day.
Best experience you’ve had with a PR pro? We love to hear about #wins.
Favourite app (or whatever you are downloading these days)?
Voicemail or email?