TIFF’10: Our favourite moments

Annnd… it’s over. TIFF’10 was amazing. So much happened, and here are some of our favourite highlights:

I have many favourite memories about TIFF 2010, but working with Helen Mirren was an extraordinary privilege. At the end of a long day together, I was admiring her Cartier ring and she took it off and told me try it on. Such a fun, sweet moment. And a really, really amazing ring on a really, really amazing lady.

1. To keep warm while working the red carpet for the Alliance Films TIFF celebration, I started humming Broadway show tunes. Just as “If I were a Rich Man…” was flitting through my head, a black SUV pulled up and a man named Harvey got out. I may have *accidentally* started a rock-it-wide rumour that Harvey Fierstein (who originated the role of Tevye in Fiddler on the Roof) had arrived, rather than Harvey Weinstein.  Luckily, my colleagues were quick to pull my head out of the stars.
2.  Witnessing PR manager, Lisa Power, down a full bottle of Echinacea in less than a week to combat TIFF-borne illnesses.
1. We were hired to work the red carpet and guest list for a few pretty high-profile events. There was one person who kept trying to crash the parties. I’m not sure that she realized that we were the same people running each event, as she kept coming up with different reasons as to why she should be let in. First, she was a media member. Then, her French boyfriend was on the list. Next, her Canadian filmmaker boyfriend emailed to get her on a list. Finally, she became the VP of a music company. It was pretty entertaining to see the creative ways she kept trying to get in. A for effort. Plus, it made us laugh when we were tired and stressed. 

2. Turning down a $200-bribe to let some guys into the private Festival Music House event. My pride & ethics say “way to go” (as does my boss), but my bank account says I’m an idiot. 


Walking Juliette Lewis down the red carpet at the Alliance Films fiesta.

My favourite moment was going to Zach Galifianakis’ It’s Kind Of A Funny Story after party with the girls from rock-it.

Listening to Coeur de Pirate at Festival Music House – the coolest TIFF event ever!  


Checking out The Raccoons at Festival Music House.

I also enjoyed getting my mini mani from Joe Fresh Beauty at Tastemakers Lounge.

Getting psyched to see City and Colour at Festival Music House, but then getting a call from babysitter that my daughter woke up barfing. Needless to say, my evening ended on my knees with a sponge, instead swaying in sweaty mob of people.  
1. Seeing the gorgeous Ryan Kwanten (from my favourite show True Blood) and the swaggalicious Terrence Howard at our Tastemakers Lounge at the Intercontinental Hotel Yorkville.
2. Getting to spend quality time with my client, the lovely actress Emily Hampshire. She lives in L.A. so I rarely get to actually hang out with her – and she is one cool and entertaining lady.

Meet Our Team: Alana

Every Friday, you’ll either meet one of our team or one of our clients on the fourth floor. 

Alana is a cute, 20-something intern who is cutting her PR teeth at rock-it promotions. She’s bubbly, sharp as a tack and has an identical twin.

How long have you been part of the team?
I’ve been part of the rock-it team for three months and it’s been fantastic! As one of rock-it’s interns, I’ve had the chance to experience amazing events and meet a lot of great people. It’s been a whirlwind and I love it.

What is your guilty pleasure?
My guilty pleasure is and always will be eating countless bowls of chips while watching a chick flick with my girlfriends. I could eat a whole bag in a heartbeat. Sometimes you just have to break the “portion control” rule, you know? Plus, who can resist Ruffles Sour Cream and Onion? Mmm…

Favourite outdoor summer time activity?

I’ve spent every summer up north for more than 20 years and there’s nothing I love more than boating and water sports in the summer. Water skiing, wakeboarding, tubing and just boating over to a friend’s cottage is the epitome of summer to me.

Best gift you’ve ever received?

A charm bracelet from my parents. I have a bunch of charms that I’ve collected over the years, all symbolizing something in my life. Whether it’s a hobby, somewhere I’ve travelled, and even a little charm to remember our dog, I try to pick up a charm whenever I travel.

Best part about being a publicist?

The best part about being a publicist (or, in my case, a publicity intern) is the chance to meet so many interesting and influential people in the industry. It’s also amazing to see what the team here at rock-it can achieve for a client. I’ve had the chance to see a few clients’ responses to the team’s hard work and it’s really rewarding.

A little more from the fourth floor:

Website – BlogTO
Designer – Ted Baker
Store – Aritzia
Book – The Time Traveler’s Wife by Audrey Niffenegger
Snack – Poutine
Season – Spring
Sexy – Little Black Dress
Inspiration – Successful friends/family
Drink – Caesar
Motto in two words – Think: Karma

Follow her on Twitter! @Avdeguerre