Media, Darling: Arren Williams

As a stylist, designer, editor and leading trend consultant, Arren Williams’ work has popped up over the last decade in many of Canada’s top style mags and newspapers, including Canadian House & Home, Wish, Style at Home, Flare, Chatelaine, Canadian Family and the National Post

He also pops up occasionally on HGTV, and appears as a guest expert covering style and design for Citytv’s CityLine. Online, you can catch him blogging at www.arrenwilliams.com, as well as writing for SweetHome and the National Post’s home and design blog, Posted Homes.

What was your favourite class in high school? 
Art class. I went to a sports and science focused boy’s grammar school and it was the one place I felt like I actually fitted in.

How did you get your start as an editor?
That was with Style at Home a gazillion years ago. They needed someone to take on their upfront news section ‘Home & Style’ and I just happened to be in the right place at the right time.

If you weren’t a Media, Darling, what would you be doing right now?
Making jam in Provence. Seriously.


Pitching or follow up: Phone or email?
Email, definitely. Nice short and concise, info and low-resolution-image-filled e-mails! 

We know irrelevant pitches, calling you the wrong name and eight follow-ups are no-no’s; what else should publicists avoid doing?
Please check the sex of who you’re contacting. I am a bloke (obviously!) and you’d be amazed the number of times I get an e-mail addressed to Ms. Williams. And getting my ‘feedback’ i.e. mining for ideas on how to pitch/launch/promote their products or services.

Sunrise or sunset?
Sunrise in Palm Springs. Sunset in Hawaii.

Scent?
None. It gives me a headache.

Cookie?
Dangerous. I’d hafta say Garibaldi, a.k.a. ‘Flies’ Graveyard’ – It’s a raisin cookie from the U.K. that’s hard to find here that I loved as a kid.

Flower?
I’m more on the greens side of things, really.

Ticklish?
Absolutely.

Shower or bath?
Shower.

Film?
Digital. 😉

Crush?
Orange. 😉

First job?
‘Bottling up’ at the age of 12. In other words, filling the shelves with bottles of beer at a local pub.

Inspiration?
Pattern and colour, and anyone who can actually pull their finger out and create something beautiful.