Bill Baker is the president and founder of Consonant Skincare, a Canadian-based premium line of natural skincare products that recently launched their flagship store at 2479 Yonge St., near Yonge and Eglinton.
After working in advertising and brand management for years, Bill discovered the health benefits of natural skincare, leading him to venture on a new career path. Realizing that there weren’t any brands on the market that delivered the results he was looking for and felt good to use, Bill took matters into his own hands and developed Consonant Skincare five years ago.
What do you do?
At Consonant, we set our customers free. We free them from the sensitivities associated with harsh and irritating skincare ingredients, from oppressive skincare regimens and from the outrageous cost of beauty products that over-promise and under-deliver. Most important, we give them the freedom to show their best skin, because Consonant Skincare is award-winning, 100 percent natural, organic and guaranteed to deliver results.
How long have you worked with rock-it promotions?
Not long enough! It has been about two months, but already rock-it has accomplished so much for us. We feel like their fit with Consonant is perfect – they understand our customers, they get what we are trying to accomplish and they’re making it happen. That they are a pleasure to work with is just a bonus.
What do you love most about your job?
I love making products that solve problems our customers have been having for years. I love it when they tell us they’ve been looking for us, and they’re glad they finally found us.
What do you like the least about your profession/industry?
I’m frustrated by the misleading claims being made by some of the big guys. They imply their products are natural when they are actually far from it. At best it’s confusing to customers, at worst it’s dangerous to their health.
What’s your next big goal?
We want to roll out the Consonant retail concept across Canada and beyond. Having our own stores is a great way for us to get closer to our customers so we can have meaningful conversations with them. We love hearing what they want and what they think of our products. And on the flipside, we love educating them on the differences between Consonant Skincare and conventional skincare.
Why is PR important to you (and what you do professionally)?
Strategic publicity helps build bridges between Consonant and key influencers in the marketplace: traditional media, new media, and everyday lovers of fashion, beauty and style.
A little more from the fourth floor:
I’m currently reading Damaged by Pamela Callow. It’s a page-turner by a Canadian writer living in Halifax who also happens to be the sister of a good friend.
Definitely fall. For the colours, the crisp air and the Canadian apples.
Brilliantly executed global brands.
Strong, black coffee. Ideally French Roast.
Motto in two words?
Passion (and) persistence.
Idea of perfect happiness?
Breakfast on a patio beside a beach in Hawaii.
Used to be Blackberry’s, now it’s iPhone’s. (Sorry RIM.)
Yet to be realized.