Michael Bancroft is the accomplished producer driving the production of the most watched app program of its kind in Canada – APP CENTRAL. He is also a producer for Canada’s national specialty channel the Business News Network (BNN).
Did you always want to be in the media? If not, what other careers were on the horizon?
Yes, I’ve always wanted to work in television. But I did work in politics as a press secretary, as an English teacher in Japan and bartender in London. Let’s say I’m not much of a planner, I’ll have a go at anything!
Where would you like to be five years from now?
Anchor for CNN in New York.
Any advice for people getting started in your industry?
No job is beneath you, pushing the envelope isn’t a bad thing and ambition is healthy but just make sure you’ve paid your dues.
What are your favourite media outlets, not including your own?
CNN for television news, CBS & ABC for programming and online I use the Wall Street Journal & New York Times apps.
Best interview/guest you’ve ever had?
Morgan Freeman would have to have been my best interview, for sure, as he was extremely funny and a little inappropriate, which was entertaining and unexpected.
Richard Dreyfuss was a difficult interview as he is very spirited with his opinions.
Best advice you’ve ever been given?
Work as if you already have the job you want.
What rule(s) do you live your life by?
You can accomplish everything you set your mind to.
What’s the most important tip you can give PR pros?
Don’t send mass press releases, know your audience and tailor your pitches to each specific media outlet.
Best experience you’ve had with a PR pro? We love to hear about #wins.
I have one great PR person who only ever contacts me with a story idea that they’ve mapped out fully with both sides, including visuals and suggested talent. They never push an agenda and understand about balance and the importance of the viewer/audience.
People who are incapable of perspective.
The Spy Who Jumped Off the Screen by Thomas Caplan.
Best place on earth?
Delray Beach, Florida.
Elizabeth Dearborn Davis, co-founder & CEO of Akilah Institute for Women in Kigali who I met when I was in Rwanda. She wanted to build and create an institute for women to give them the skills and ability to work and start their own ventures.
Favourite app (or whatever you are downloading these days)?
Twitter, because I can get all my favorite streams in one place from people and publications I follow.
Pool or ocean?
Voicemail or email?