Media, Darling: Candy Signorini

Candy Signorini is the fashion and beauty producer for the Gemini award-winning show CityLine on Citytv. 

CityLine, currently in its 26th year, is the longest running and most successful daytime show for women in Canadian history. Hosted by Tracy Moore, CityLine engages, entertains and informs viewers across Canada with its unique live format and daily themed approach. As familiar and trusted guest experts visit the set, viewers are treated to professional tips covering such topics as décor, entertaining, fashion, beauty, home and gardening.

Twitter: @CityLineCA

How can someone grab your attention with a pitch?  
It has to have an appropriate angle for the show and its format. So, that means you have to know (and watch!) the show so you understand how we cover topics. Do your research. We’re looking for the “wow” factor – what makes your product unique? Why would our viewers be interested? 

What do you find most useful when dealing with public relations professionals? 
A quick response to our requests, having good product info and being able to provide relevant guests that could appear on-air. That means someone who’s not only media savvy, but someone who can be entertaining while providing good consumer information. 
If we’re covering an event — make sure there are strong visuals for us to shoot. One-on-one interviews in a hotel room are just too “dry” for our format. It needs to be fun, interactive and interesting.  
What is the biggest mistake PR professionals make?
Not knowing the show format. Believe it or not, people have pitched us on guests we already regularly use on the show! Don’t pitch us things that aren’t relevant to our subject matter.
And, clogging my in box with big files/attachments. Those get deleted right away, often unread.
My pet peeve:
All the follow up, whether by phone or email. We’re all looking for great ideas, so if we’re interested you will hear back. Time just doesn’t allow us to respond to every email. 

If you’re sending a “save-the-date”, please include the time of day that I’m supposed to be saving! 
Any other thoughts you’d like to add?
Magazines, newspapers, television all have different time lines. We often get info too far ahead or too late for us to do anything.