of backgrounds, experience and education. We look at both sides of this question by asking some with PR education backgrounds (Amalia and Meg) and some with PR experience (Natalie, Debra and Abby) for their advice.
Natalie – Publicist
Natalie – Publicist
Randi Bergman is a Toronto girl through and through. She grew up in North Toronto and graduated from Ryerson University’s Fashion Communications program. A girl who loves fashion almost as much as Rufus Wainwright, Randi’s first internship was at FASHION Magazine in the now-defunct Entertainment department. She then relocated to New York City, interning at both Teen Vogue and Interview Magazine (where she continues to write for web). As if you weren’t jealous enough, Randi also covered NYFW for Fashion Week Daily. During this stint, she had the good fortune to interview Liza Minelli, Marc Jacobs, Alexander Wang, Michael Kors, and the inimitable Grace Coddington, to name a few.
Randi has previously freelanced for: National Post, Page Six (where she got to pick clothes for the Chloe Sevigny), V Magazine, Dazed & Confused and Refinery29. She is currently the Online Editor for FASHION magazine.
Christopher Frey grew up in Toronto, and got a degree in Religious Studies from U of T. After graduating and earning money through medical experiments to finance short films, he lived in Osaka, Japan for almost two years; then came back to Toronto to co-found and edit Outpost Magazine (for more years than he cares to mention).
I got into magazines and became an editor because I felt it was the best way to combine most of these things. And I loved collaborating with other people in creating the package it all comes in. Now because of hypertextuality, and the ability to embed sound, video and animation, it’s the web, minus the tactility and portability. I guess the next thing is to see where tablets take us… But I still do love print magazines dearly.
Then I noticed a handbook to depression on the desk I was using and it contained a depression questionnaire — a checklist to determine how clinically serious one’s depression. I asked Henry if I could give him the questionnaire and he agreed. So I still got single word yes or no answers, but at least I was able to shape the article into something revealing based on what he gave me. It turned out that he was moderately optimistic after all.
It’s not about decoding whether they themselves like something or not, just whether it’s a right fit for us. Having said that, I’ve liked working with Virginia Kelly, Debra Goldblatt and Rebecca Webster — all of whom are not just charming but very knowledgeable about what it is they’re representing.
A lack of generosity and openness.