Media, Darling: Rebecca Tucker

Rebecca
Tucker is the online editor for arts and life at the
National Post. She
graduated from Ryerson’s four-year journalism program in 2009, before which
time she was a
Hillside Festival-attending, hemp purse-carrying resident of
Guelph, Ontario. She is an obsessive Anglophile and culinary enthusiast, with a
collection of cookbooks and kitchen gadgets to rival the best of ’em – and
a tattoo of
Pete Doherty (no foolin’).

She is
awful at Twitter, can play exactly two chords on the guitar and will ride a
bike anywhere so long as she doesn’t have to go uphill.


Twitter: @RebeccaTee @nparts 
Did you always want to be in the
media? If not, what other careers were on the horizon?
Not
always. When I was really little until about halfway through high school I was
sure I was destined for the sciences. But as it turns out I’m pretty crap at
math, which precluded me from all the important chemistry and physics
prerequisites. So here I am!
Where would you like to be five years
from now?
At a point
in my life where I don’t labour for any amount of time over tweeting the
perfect tweet. #twitterfail
Any advice for people getting started
in your industry?
Keep on
your toes and work as hard as your body will allow you, but don’t be afraid to
take time off. If you don’t let your ideas rest, they’ll never get stronger.
What are your favourite media outlets,
not including your own? 
I am a
shameless Gawker reader. I love their snark and always fall so short of the
mark in emulating their witticisms. Vulture and AV Club, and I bounce around a
lot between the Toronto alt-press — The Grid, NOW, Exclaim! etc. I actually
just bought myself a subscription to Toronto Life — 99% of the reading I do is
online media, so I’m excited to give myself a regular reason to power down.
Best interview you’ve ever had?
Actually,
I think it happened earlier this week – I got to talk to Anthony Bourdain
for the second time. He’s a personal hero for his uncompromising approach to,
well, everything. First time around I was disappointed with how starstruck I
was: I fumbled a lot of bad questions and chickened out of asking a lot of good
ones. This time, I swallowed the lump in my throat and approached it as a
conversation with someone whose writing I adore, opinions I value and passion
for food and travel I admire. It felt good.
Worst?
It was a
job interview. I’ll leave it at that.
  
Best advice you’ve ever been given?
“Spend
a lot once and you’ll spend less in the long run.” My nonna said it, and I
think it’s a useful thing to remember in a time when everything we buy can be
disposable: consider your purchases and make investments that will last, and
that you will love forever. Nobody owns heirlooms anymore! Besides, you’ll
spend a lot more time and money replacing that Ikea coffee table over and over
than you might on something that you could end up passing on.
That, and
“you can always add, but you can never take away.” Also from nonna,
but this time about salt.
What rule(s) do you live your life by?
You get
what you give. Seriously — it’s not just a dumb cliché  From cooking to working
to maintaining relationships — the effort you put in will be reflected in what
you get out.
What’s the most important tip you can
give PR pros?
Make sure
you address your email to the right person. Too many times I receive pitches
addressed to, I’m guessing, the last person the pitch was copy-and-pasted to.
It’s an immediate dismissal.
Best experience you’ve had with a PR
pro? We love to hear about #wins
.
Anything
that ends in food or drink samples, I consider a win.
I hate?
Bad subway
etiquette. It always surprises me when someone uses a seat for their purse or
won’t give up their seat for someone obviously in need, but I see it almost
every day. We’re all in this together, straphangers. Come on.
I love?
British
humour and cheese.
Reading?
I’m
actually trying to get through Anna Karenina — I told my boyfriend we weren’t
going to see the film until I’d read the book. Time is running out, though, and
I’m not exactly a speed-reader.
Best place on earth?
London,
England. See: “I love.” I’m also a shamefully rabid BritRock fan and
I fare better in cold and grey than warm and sunny.
Dinner guest?
When I was
a kid, the whole family — there were nine of us in total — used to regularly
get together on Sundays for dinner. I’d like to do that again, only with all
the spouses, kids and pets that have shown up along the way; it’s quite a few
more than nine at this point.
Hero?
Everyone’s
parents are their heroes, and so are mine for their selflessness, steadfastness
and unflappable senses of humour in the face of all the adversity my sister and
I have dealt them.
Favourite app (or whatever you are
downloading these days)?
I’m
hanging on to a very old phone, so apps are kind of out of the question right
now. I just downloaded and marathoned all of Homeland, however — I feel exactly
the same about Season 2 as everyone.

Pool or ocean?
Ocean.
Just no fish, please.
Voicemail or email?
I
literally never check my voicemail. Honest to God. Do not leave me a voicemail.






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Happy New Year!

Alright, here we are fellow 2012 survivors. Better luck next
time, Mayans! On the dawn of this New
Year, we are sure you are all bundled safely in your homes, drafting self
improvement resolutions and dreaming of everything that is to come in the next
twelve months.  But, as the song says,
should auld acquaintance be forget and
never brought to mind? We on the fourth floor believe that, as important as it
is to look forward, there is something to be said for reflection. In that spirit, take a moment to properly lay
2012 to rest with this collection of the year’s most influential and important
viral vids.


KONY 2012


Made by charity Invisible Children to bring international
attention and hopefully arrest of the Ugandan LRA leader Joseph Kony, the video
became the most viral video in history with over 100 million shares in six
days. The video gave rise to the
“slacktivism” phenomenon and the
bizarre coverage of video creator Jason Russell’s arrest for public drunkenness
and lewd behaviour.

Gangnam Style


K-Pop superstar Psy hit international status with his epic
viral hit Gangnam Style. This video
honestly looks like it is straight out of a Stefon sketch. It has everything; a
well dressed Korean in a horse stable, a child krumping on the beach, old people
on a disco bus, man boobs in a sauna, a carousel and a sweet rave scene, AMONG MANY
OTHER THINGS. A hit isn’t a hit without
a little controvery- Psy was blasted for anti-American sentiments expressed in
a 2004 rap, but he has since apologized and performed for US Troops and Obama.
No hard feelings, Psy- without you we wouldn’t have this.

Call Me Maybe


We knew Carly Rae Jepson was going to be a serious artist
and household name when we saw her open for Hanson at the Phoenix this year
(True story. And it was awesome.) The rest of the world followed after Justin Bieber posted this video, confirming suspicions that he is in fact, a genius marketing robot. Although Call Me Maybe technically came out in 2011, the year 2012 saw
the song achieve meme status and was covered by pretty much everyone in the
entire world including Katy Perry, Nickelback and of course, Cookie Monster. MTV crowned it “Song of the
Year” and it’s pretty much been reluctantly stuck in our heads for
approximately 8765.81 hours (THANKS A LOT, CARLY).  



Somebody That I Used
to Know



This Gotye song got major play and viral status this year, cuz lets face it – its a real jam. The whole
shebang got the SNL treatment with both a musical guest appearance and a video
parody. In addition to the success of the song itself, many of it’s covers became viral hits in their own right. We can thank Gotye for thrusting
Kimbra into the spotlight and hopefully she can achieve mainstream status as
more than just “that girl from that song”.

This Supercut of
Claire Danes crying



You know when you notice something and you’re like “hmm that’s
weird…” but nobody else says anything, so a whole decade goes by and still
nobody says anything. BUT THEN this happens and you’re like “RIGHT?!”
and we’re like, you’re welcome.