Megan Kaczor is a Centennial College Corporate Communications and Public Relations graduate student preparing to start interning.
Her question: Could you tell me more about the kind of work students will do during their internship at an agency? Will there be many opportunities for hands-on work, such as writing and planning, or will we be sticking to the basics at first?
Our answer: You can no longer be Saved by the Bell. It’s time to get out of the classroom and head to the office. You are set to report for intern duty Monday morning, but you aren’t too sure what to expect. Take a seat fellow intern, and keep reading. An internship at a PR agency involves the basics, and then some.
From time to time, you may be asked to make a coffee run before a big meeting or run an errand, but you may also be asked to write drafts of press releases, research and update media lists, monitor client media coverage, write blog posts or tweets, assist with press days and much more.
As an intern working events, you will gain experience working the door, organizing media check-ins and making valuable industry connections.
Meeting with clients is an important part of a publicist’s job. In such meetings, proposals, events, PR initiatives and results are discussed. Interns invited to sit on meetings should listen closely, and take note of client-relationship etiquette. If you aren’t invited, be sure to ask if you can sit in on meetings. PR is fast and the folks around you need to know what you’re interested in doing.
While the overall intern experience may be a ton of work, interns often benefit from a few cool perks. Here On The Fourth Floor, our interns have gone on photo shoots, modeled for television appearances, attended fashion and entertainment industry events, receive free tickets to films and concerts, and much more.
Enjoy your internship and remember that every position, from intern to big boss, is important. Do your job with pride and remember that everybody above you has been there at one time, too.