Fashion-able: Celeb-inspired sunglasses

We’re no longer leaving home or the office in complete darkness these days: the sun is back! We suggest celebrating by rocking a hot new pair of sunnies while sipping a drink on a patio. Here are our picks for this season, inspired by some of our favourite fashion icons.


Sexy Marilyn Monroe

Classic Marilyn.
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Take a cue from Marilyn and turn heads with these classic and sexy cat eye sunnies from Tom Ford ($390), available online from Dealuxe. A little retro, a little sexy, this vintage shape is making a huge comeback. We’re into it.

Meow! Tom Ford knows sexy.
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Trendy Mary Kate Olsen & Ashley Olsen

Stylish sisters at Fashion Week in New York.

Mary Kate and Ashley Olsen’s style inspires blogs, Tumblrs, the paparazzi and us. Dark sunglasses are a must for the sisters, who are always photographed wearing the style of the moment. If you want to be on trend but don’t have their budget (because really, who does?), order a pair for $29.99 from StyleMint, designed by the sisters in partnership with BeachMint. Our pick? The Waverly in White.

Lovely, and at $29.99, you can even afford to lose them.



Classic Jackie O

Most famous historical sunglasses?
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Oversized sunglasses are synonymous with Jackie O., as is timeless style in general. Copy Jackie’s style with a pair of oversize glasses this summer. We like the Nicole model ($125) from Nicole Richie’s House of Harlow.

Love. 
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Posh Victoria Beckham

Whatever else you may think, she looks good.
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She wasn’t known as Posh Spice for nothing, the girl has style and is backing it up some killer pieces in her Victoria Beckham clothing and accessory lines. If you want to go all out, try these 18-karat rose gold-coated sunglasses from Victoria’s line.

A mere $745 will allow you to wear gold on your face. Worth it? You decide.
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Elegant Audrey Hepburn


Most famous on-screen sunglasses of all time? Possibly.
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Audrey Hepburn actually wasn’t wearing Ray-Ban Wayfarers in Breakfast at Tiffany’s, but her Oliver Goldsmith Manhattan sunglasses are close enough to be commonly mistaken for them. While Goldsmith re-released the style in 2011 to commemorate the 50th anniversary of the movie, we think you’ll be able to channel Audrey in a pair of classic Wayfarers ($190), available online at Dealuxe.

Classic Ray-Ban Wayfarer sunglasses in black.
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See you on the patio!


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Fashion-able: Fresh spring kicks

With last week’s blast of warm weather, we gleefully ran to our closets and started to pull out our spring staples: shorts, skirts, dresses…Since technically it is spring, it got us thinking about what shoes we’ll need this season. Here, we’ve rounded up some of our classic favourites and new kicks we’re coveting for this season.

And hey, you can never really have enough shoes, right? 

If you’re looking for some investment pieces, these Gucci Tri-color suede platform sandals with a splash of mint (we adore mint) are great for spring, and can be transitioned into colder weather with some opaque black tights. 



An alternative to leopard, these Haircalf Giraffe Slipper by Charles Philip offer “cushioned leather insole, an indented toe flap and rubber soles. They arrive packaged in a beautiful box, encased in a shoe bag and scented with tiny sachets – how precious!” Precious, indeed

Love Jeffrey Campbell but want a break from the ubiquitous Lita? This spring try out something new – there are a myriad of interesting styles including this gem, the Rockette Wedge.

Hooked on flats? This Aztec flat available at Dealuxe from Twelfth St. by Cynthia Vincent is an office-appropriate boost of colour that makes us happy to just look at it. 

We’re pretty sure you can wear these Alexander Wang Chloe perch-trimmed leather sandals (bit of a mouthful) just about anywhere. The neutral colours with a pop of “perch” (a pretty peachy-coral) would look great with some black skinny jeans and a white tee. 



We can’t write this post without mentioning a favourite on the fourth floor – a nice crisp pair of white Converse Chuck Taylor All Star’s. We’re personally fans of the low cut, but the high tops are fun too. Classic, comfortable, stylish and great for riding a bike or wearing with jeans or shorts. 

ALDO’s Calcagni wedges – if we can wear these many hours a day without (too much) pain – you know they’re a good thing. This season they come in a variety of colours from neutrals to neons and can add a little cheap and cheerful punch to any ensemble. Highlighter yellow? Why not?




ShoeMint always offers amazing styles with their collections, and when fashion icon Rachel Bilson and visionary celeb stylist Nicole Chavez are designing, we can’t help but shop. 
We’re so excited about the warm weather and the shoe options to come. Now only to decide on pedi colours…

A visit from….Joanna Track

We love a savvy business woman, so we were super excited when Joanna Track popped up to the fourth floor to tell us all about her latest venture, Dealuxe. Read on to learn more about this inspirational lady.

Joanna is the co-founder and CEO of Dealuxe. She has over 15 years experience in marketing, business strategy, branding and advertising.

After earning a BA in Mathematics at the University of Western Ontario and an MBA in Finance at Schulich School of Business, she worked in the marketing departments of a variety of companies including The Loyalty Group (AIR MILES) and Club Monaco, before landing at Ogilvy & Mather. Joanna built a career at Ogilvy over six years, working on key global accounts, including Amex, FedEx and SAP, doing everything from Brand Advertising to Direct Marketing to Web. Her stint at Ogilvy took her to New York City, where she worked for a year as an Account Director and honed her skills as a marketer, before returning to the Toronto office in the same role.

Joanna’s entrepreneurial spirit grew strong and in 2004, Sweetspot was born.  Seven years, three websites (Sweetspot, Sweetmama, Sweethome), six newsletters, and over 100,000 subscribers later, Sweetspot.ca is the ultimate destination for Canadian women to stay in the know about what’s new and fabulous in their city.  In July 2006, Rogers Publishing recognized this success and purchased a stake in the company, and then acquired the remainder of the company in early 2011.

Joanna has become one of the most well-known and respected digital entrepreneurs in Canada.  She is often invited to speak at business and consumer events and is frequently featured in the media on entrepreneurial and digital business matters.

Twitter: @DealuxeCEO

Where did your inspiration for Dealuxe.ca come from?
As a consumer I was always frustrated with the process of shopping in the US because of unknown duties, returns and shipping fees.  I realized there was a gap in the Canadian marketplace to offer a premier online experience eliminating the barriers from shopping in the states.


What is your idea of a “savvy shopper”?
1. High and Low – someone who knows how to pair investment pieces with the trend of the moment.
2. Versatility – know how to wear one item in many different ways.  Maximize your statement pieces.
3. Confidence – wear what’s right for you and avoid making impulse purchases just because something is trendy.


You were dubbed a “Yummy Mummy” by the Toronto Star. What are your fashion tips for moms?

Try to invest in items that fit well and are functional.  For instance, a classic trench coat, like the Smythe Double Breasted Nylon Jacket, or a pair of dark denim skinnies like the Rich and Skinny Sleek Denim.  


Accessorizing is also key.  It can take your outfit from casual to chic in an instant.


What is the first section of the newspaper that you read?

The Style section! Followed by the business section, of course.


You have mentioned that your grandmother was a shopaholic. What is one trend of her era that you would be timid to try out? One that you would love to try out?
Trend to try: super glam style. Heels, red lipstick, dresses, etc. They knew how to dress to impress back then.


Trend to avoid: I would skip the fur fetish. That was very popular in my grandmothers’ day, but not so much now.


Fave spots to shop in Toronto?
Dealuxe, Corbo, Nyla, Joe Fresh and Gee Beauty.



Thanks Joanna, we loved chatting with you. Come back soon!

*We’re giving away $50 to spend on wonderful items from Dealuxe.ca. To win, tweet us @rockitpromo and tell us what you’d love to buy!
UPDATE: Thanks to all who participated. The winner is @kristinabreckon. Congratulations!