In 2001, Halpin-Brill returned to Canada and Brill Communications was born. Over a decade in the biz later, she’s still enamoured with the PR world and runs an agency with her husband focusing on fashion, beauty and lifestyle. With a fantastic team, Brill has grown to full service, bilingual PR agency. The client roster includes large retailers, beauty brands and Canadian designers, keeping everyone all busy as bees.
How long have you been in your current position?
How does your company leverage PR for your clients?
We work predominantly with fashion, beauty and lifestyle brands, so it is anything from previews and launches to openings and pitches; sample trafficking; early morning shows and autograph signing; to fashion shows and presentations. We keep our couriers running and our showroom bustling, but never our clients or editors waiting.
What qualities are most important to you when hiring a PR team member?
Personality. You have to have one, everything else can be taught or learned.
Who gave you your first big career break?
A fashion PR agency in New York. I had helped organize a Halloween party for a friend and a publicist attending said they could use someone like me, and that’s all she wrote – I was hooked.
What’s your biggest piece of advice for PR pros, both junior and senior?
Be real, stay connected and always – I mean always – treat others the way you would like to be treated.
What do you love most about your job?
The people. I love meeting new and interesting clients, editors, stylists, producers, actors, singers, etc.
If you weren’t doing PR, what would you do?
A little more from the fourth floor:
Designer: Proenza Schouler.
Store: I am kind of a shopoholic, so my stores change frequently. Currently it is Muji.
Book: Right now something fluffy: Chasing Harry Winston.
Snack: Cheese, in any form (except in a spray can. Yuck!).
Sexy: Sparkly eyes and a great smile.
Motto in two words: Less is more (oops, that’s three).
Idea of perfect happiness: Sunshine.
Indulgence: A great glass of red wine.
Celebrity crush: I have several: Brad Pitt, James Franco, Josh Hartnett, George Clooney and Mark Ruffalo.
Favourite tweeter to follow: @pliving; @coreymintz; @designmilk.