Media, Darling: Liz Cabral

Liz Cabral started
her career as Fashion Editor with
Chatelaine magazine, and in 2004 she joined
FLARE as Style Editor. In 2005, she was promoted to Fashion Director. During her
tenure, she has given
FLARE’s fashion coverage a fresh, distinct point of view
that successfully combines inspirational fashion editorial with down-to-earth,
how-to information.  


An esteemed stylist and creative visionary, Cabral has
won multiple industry awards and worked with some of the world’s top
personalities, including Daria Werbowy, Coco Rocha, Fergie, Taylor Swift,
Dakota Fanning and Zooey Deschanel. A sought-after fashion expert, she
frequently appears on such shows as Breakfast Television, CityLine, MTV, Fashion Television, ET
Canada
and eTalk. A designer in her own right, Cabral has been
involved in two very successful collaborations: the first-ever FLARE/Aldo shoe
launched in 2011, which sold out in weeks; and, in partnership with The
Shopping Channel, was the creative force behind the FLARE designer-inspired lamb leather convertible shoulder bag.



Did you always want
to be in the media? If not, what other careers were on the horizon?
I always knew I wanted to be in the fashion industry,
but I didn’t realize magazines were my calling until I actually interned at
one – Flare, actually – back in university.

Where would you like to be five years from now? 
Either living in the eye of a chaotic fashion hub like
Paris or New York, or the complete opposite and living in a California coastal
town growing organic vegetables.

Any advice for people getting started in your industry? 
There’s been a lot of controversy and hullabaloo around
interning these days, but it is one of the most invaluable experiences you’ll
have if you take proper advantage of it. It allows you to meet people you’d
never otherwise be exposed to and gain experience. I’ve hired countless interns
on as editors and never once been disappointed. I believe the right internship can
really lead to your dream job 
 it did mine.

What are your favourite media outlets, not including your own? (i.e.:
what do you read/listen/watch?)
My Internet surfing is very fashion-oriented so WWD, Style.com,
The Cut (although I could do with a little less snark; that’s certainly the
downfall of a lot of websites these days). I read all types of magazines from
every edition of Vogue to Women’s Health to Esquire and Wired.

Best advice you’ve ever been given? 
Never make a decision based off of fear and follow
your gut.

What rule(s) do you live your life by?
Never wait until tomorrow to fulfill a dream or
passion.

What’s the most important tip you can give PR pros?
Read magazine mastheads and don’t call a senior editor
asking who covers what beat; you should be reading the publications you’re pitching and know all the players. I can’t tell you how many times I get an
email addressed to someone who worked at Flare 10 years ago.

Best experience you’ve had with a PR pro? We love to hear about #wins.
The pros know how to relate and talk to editors
without sounding like a press release 😉

I hate?
I hate to hate. Nothing goods comes of it.

I love?
Travelling. Nothing brings you life experience and
education like travelling the world and experiencing different cultures. You’re
a more interesting
person for it.

Reading? 
Eckhardt
Tolle’s The Power of Now – a little self discovery is always good.

Best place on earth?
Hard to pick just one. But in the last year I’ve been
to Morocco, New Zealand and Japan; I’d say those are all up there on the best-of list. Along with Italy and Bali and the California coast and……..

Dinner guest?
Nothing beats dinner with my best friend/husband.

Favourite app (or whatever you are downloading these days)?
Whatever app my husband downloads on to my phone, he’s
a computer engineer. ‘Nuff said.

Pool or ocean?
Ocean. Salt water is great for your hair and heart.

Voicemail or email?
Email. Easier to hit reply than pick up the phone.
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