Media, Darling: Carlene Higgins

Carlene Higgins started her publishing career as an
administrative assistant at Salon Magazine before joining Flare nine years ago. As
beauty director, she’s responsible for award winning photo shoots,
up-to-the-minute beauty stories and testing the latest products and trends.







Twitter: @carlenetweets
Website: www.flare.com


Did you always want to be in the media? If not, what
other careers were on the horizon?

I graduated with an Environmental Studies degree with a
minor in English. I worked in advocacy for a bit but it didn’t suit me. I felt
good about making a difference in the world but ultimately, I wasn’t happy and I
don’t believe that’s doing anybody any good. I needed more structure and
creativity and once I stepped foot in the magazine world, I knew I was in the
right place.


Where would you like to be five years from now?
Dunno. I’m really happy with where I’m at right now. I
love my work, I’m being challenged, I’m learning and I’m given the freedom to
push my work creatively in different areas I want to go. Sometimes I think
about being an editor in chief or starting a website, and other times I dream
about going in on an independent project with somebody and making trillions of
dollars on a really great idea instead of writing about other people’s all the
time.



Any advice for people getting started in your industry?

Be really good at whatever it is you do. If you suck at
photocopying and filing, nobody is going to keep you around long enough to find
out what you really are good at. Make yourself indispensable, pay your dues,
and every once in a while, push to go in the direction you want to go. Also,
forget the attitude problem you mastered in high school. It won’t work in the
real world (my tongue bled from all the biting those first few years). You need
to quickly adjust to find new ways of settling matters. Hint: it involves
removing your feelings from any work situation. It’s tough. Practice your poker
face in the meantime.


What are your favourite media outlets, not including your own? 
I took a year long break from TV watching but television
seems to be having a moment right now. I’m pretty convinced Game of Thrones and
Girls could be the best shows ever to air, just comparing to a few years ago
when I actually thought Lost was a really good show.


Best interview you’ve ever had?
Justin Timberlake. My husband still questions my
daughter’s true DNA.


Worst?
I’d tell you, but I’d get in shit from the PR
company tomorrow.



Best advice you’ve ever been given?
Writing well is using the least amount of words to say
the most you want to say (thanks Dad).



What rule(s) do you live your life by?

Be brave and forgive yourself when things don’t always
work out. It was worth a shot.


What’s the most important tip you can give PR pros?
Calling an editor to follow up on whether a package
arrived is the equivalent of telemarketers calling during dinner.

Best experience you’ve had with a PR pro? We love to hear
about #wins.
I am so happy when a press release comes in with
A) the name of the product B) a description of its benefits including key
ingredients C) the price D) the launch date E) arrives 3 months before the
launch date. 

I hate? 
Haters.

I love? 
Lovers.

Reading? 
A book that is so similar to Downton
Abbey it’s a bit scary.

Best place on earth? 
Home.

Dinner guest? 
Ellen DeGeneres.

Hero? 
Ellen DeGeneres.

Pool or ocean? 
Both.

Voicemail or email?
Email.

Rave: Funny Ladies

It comes up every once in a while, causes a little controversy, and then goes away: Women Aren’t Funny. Up here on the fourth floor, where quips and jokes can fly fast and furious, we beg to differ. Hence, today’s Rave: the funny ladies who make us laugh and reinforce our opinion that women can be hilarious. 

What would you give to be a part of this club?
 
Image source.

The SNL ladies and their spin-offs

A lot of the credit for promoting female comedy lately goes to the women ruling Saturday Night Live over the past decade. Tina, Amy, Kristen, Maya… they’ve given us so many great laughs. A few of our favourite sketches? The Dakota Fanning Show, Mom Jeans, Annuale and any sketch that has Kristen Wiig doing, well, anything. Plus, they’ve formed this cool group of beautiful, hilarious girls who make guest appearances in each other’s sitcoms and movies. More, please!

Here’s hoping Kristen Wiig has started writing her next comedy and includes this cast.
 
Image source.

Beyond PMS and boyfriend jokes

Ever experienced a date at a low-budget comedy club with unknown female comedian in the lineup who talks about PMS for half her set? Been there, and it’s had both us and our dates cringing. That’s one of the (many) reasons why we love Ellen DeGeneres: you never catch her talking about her lady parts or bad dates. Plus, she pranked Taylor Swift and it was pretty great:

The original queens of comedy


Funny women are nothing new, they might just be getting a little more credit these days. Some of the indisputable comediennes who led the way still make us laugh: Lucille Ball and her slapstick antics; The Golden Girls who spent seven seasons reigning the ratings as a quartet of funny, older women living together; and Jennifer Saunders, because Absolutely Fabulous taught us it’s perfectly acceptable to have a fridge dedicated solely to champagne. 

Thank YOU for being a friend.
 
Image source.




Funny in print


Pick up one of these books, and become the crazy person laughing out loud on the subway. Bonus points if it’s on an e-reader and no one can see what you’re reading. Bossy Pants by Tina Fey, Is Everyone Hanging Out Without Me? (and other concerns) by Mindy Kaling, and Are You There Vodka? It’s Me Chelsea by Chelsea Handler are a few of our faves. Laughs guaranteed.




What other funny women make you laugh? Tweet us @rockitpromo




Rave: Top 10 Viral Vids for 2011

Everyone loves a good viral video.  Whether it’s shocking, hilarious or ridiculous, we love a good laugh or witty joke. We have to admit, we’ve watched a lot, but there were a few stand-out favourites this year.  We’ll let these videos speak for themselves.

10. Kanye West, Jay-Z – Otis
One of our favourite music videos of the year, Kanye and Jay-Z chop up a Maybach, rebuild it and drive it around all while being super awesome.   


9. A Harvey Nichols Christmas 2011 – Ever faced a walk of shame? 
Though less viewed than our other selections, Harvey Nichols created a brilliant idea to promote their store during the holidays. Haven’t seen it yet? Only 500,000 have, check it out!


8. Old Spice – The Man Your Man Could Smell Like
Great example of an amazing marketing campaign. With almost 38 million views, it’s by far one of the best commercials we’ve seen in a while. 

7. Denver Official Guilty Dog!
Denver that scoundrel. 

6.Ryan Gosling talks about F*ck Yeah and Hey Girl
Self-explanatory.


5. YouTube Challenge – I Gave My Kids a Terrible Present
A follow-up to “I Told My Kids I Ate All Their Halloween Candy,” Jimmy Kimmell once again reached out to parents and asked them to trick their children and film reactions. These poor children… but hilarious all the same.


4. Nicki Minaj – Super Bass by Sophia Grace Brownlee
It’s hard to find things more adorable than two little girls rocking out to Nicki Minaj.  These two were featured on Ellen and had the chance to go shopping with Minaj after their little music video went viral.

3. The Crazy Nastyass Honey Badger
Ever wonder what a honey badger gets up to? This video takes you on the daily adventures of our favourite marsupial, the honey badger.
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:”Table Normal”;
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-qformat:yes;
mso-style-parent:””;
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
mso-para-margin:0cm;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:11.0pt;
font-family:”Calibri”,”sans-serif”;
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:”Times New Roman”;
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:”Times New Roman”;
mso-bidi-theme-font:minor-bidi;}



2. Marcel the Shell with shoes on
An adorable shell with shoes. What’s not to love? 

1. Shit Girls Say
Our favourite of the year for sure. Let’s be honest, we’re guilty of most (if not all) of these phrases. We can’t stop smiling!