Rave: Female Role Models

From what we understand, Valentine’s Day is the leading cause of vision boards and Alanis Morissette during the month of February. It can be a nice opportunity to plan a date night, or ladies night but let’s be real: most of the time it is overhyped, cliché, and regardless of marital status, can make you feel depressed and disappointed. IT DOESN’T HAVE TO BE THIS WAY. You don’t need to nurse your post Valentine’s Day feelings-hangover with mountains of pink and red wrapped sale candy*, or define yourself by this Hallmark Holiday. As an office full of fierce, 20- and 30-something women we are champions of the fearless, independent woman. Today, we salute them. Here are some of the ladies that inspire us:



Tina Fey


From head writer on SNL, to actress, to author, to mother, Fey’s list of accolades is seemingly endless. Since her stint as the first female to lead the SNL writing team, she has continued to break gender barriers and bring a feminist voice to the main stream. The message from her success (and of her fictional counterpart Liz Lemon), is that we as women don’t have to choose between career and family life. She blew us away co-hosting the Golden Globes with Amy Poehler  and we look forward to seeing her in her first project after 30 RockThe Nest.

Jennifer Lawrence


We can’t tell you how refreshing it is to see a young starlet with ambition, modesty and a sense of humour. Jennifer Lawrence continues to impress us with her down to earth attitude, and grace under pressure. At only 22, she is a two time Academy Award nominee for best actress in Winter’s Bone and this year’s Silver Linings Playbook and has nailed the iconic role of Katniss Everdeen in The Hunger Games. Did we mention she beat Meryl?

Lena Dunham

While Lena Dunham is probably the newest on the scene as far as these role models go, that is not to say she has had the least impact. In only it’s second season, her much-talked-about Judd Apatow produced HBO show Girls has been nominated for four Emmys, won two Golden Globes and has been lauded as the definitive voice of the young female generation. She has unapologetically helped lead the charge in redefining what it means to be beautiful and feminine in our society in the face of cruel criticisms.  

Kathryn Bigelow



One of the most influential female filmmakers to date, Kathryn Bigelow does not do rom-com fluff. She was the director behind two of the most well-known and hard hitting American war films of our era, The Hurt Locker (for which she was the first female to win the Academy Award for Best Director, beating out ex-husband James Cameron for Avatar. Zing) and this year’s Zero Dark Thirty. She bravely faced criticism and controversy regarding the subject matter of her films and continues to thrive as a woman in notorious “boy’s club”. 


Emma Watson


It’s not all witchcraft and wizardry for the former Harry Potter actress. Like her character Hermione Granger, throughout the decade long franchise we saw Watson grow from an unknown awkward pre-teen, to a charming and poised young woman.  Unlike other starlets who grow up in the spotlight, Watson has kept a firm head on her shoulders and has managed a successful acting and philanthropic career without sacrificing her education. 



Also, this:


 photo tumblr_mhowp6jyB51rfduvxo1_500_zps6d2fae1f.gif
Throw your hands up at me.
image source
*You should probably have some sale candy. C’mon, Valentine’s Day comes but once a year. 

Fashion-able: Everyday Red Lips

Sexy red lips are essential to a glam evening look, but they can also be fresh and wearable for everyday. It’s all in the application and the attitude. Today we’re sharing our secrets for a casual red lip.
When you’re wearing red lips during the day, you need to get the application right. There’s nothing worse than an impromptu meeting when you’re wearing a bold lipstick and haven’t done a post-latte mirror check. Follow these steps and you’ll know your lipstick looks fabulous.
Tools Needed:
Lip scrub or exfoliator
Red lip liner
Red lipstick
Lip brush
Tissue
Step 1: Prep Your Lips
Red lipstick can highlight dry or flaky patches on lips, so start with a smooth canvas. Prep your lips by applying a lip scrub or exfoliator. If you’re in a pinch, wet a clean toothbrush and gently scrub.
Step 2: Line Your Lips
The key to preventing a bold lip from bleeding is a good lip liner. Take your time with this step, carefully tracing the cupid’s bow and the rest of the lips. Next, fill in the rest of your lips to prevent the dreaded “ring around the mouth.”

Step 3: Apply Lipstick with a Lip Brush
Using a lip brush, paint your lips with your favourite shade of red. Rub the lipstick into your lips, really working it in. This is key to long-lasting colour.
Step 4: Blot
Fold a tissue in half and blot your lips.
Step 5: Reapply
It seems wasteful since you just removed some lipstick, but trust us. Using the brush or freehand from the tube, apply a second coat.
Step 6: Teeth Check
Have you read the ‘90s beauty tome, Cindy Crawford’s Basic Face? Cindy says it best: “To avoid getting lipstick on teeth, stick forefinger in mouth. Close lips around it and pull finger out. Any excess lipstick will be instantly removed.” It’s not pretty, but if it works for a supermodel it works for us.

Step 7: Smile, gorgeous!
Smile, knowing that your lips look great. Red lips exude confidence.
Emma Watson’s fresh and informal red lip. Image source.
For daytime, it’s important to keep these tips in mind:
Keep the rest of your makeup simple. You’re already rocking a bold lip, so stay away from smoky eyes, false lashes, or anything that will over-sex this look. Stick with natural foundation and a few coats of mascara for a polished face.
Have a compact mirror at hand. If you’ve followed our tips, your lip should require minimal maintenance but it doesn’t hurt to do a quick lip check throughout the day.
Be courteous. Just because you’re wearing red lipstick doesn’t mean your colleagues or friends want to. Cheek kisses are a definite no-no. Be extra careful washing your coffee mugs or water glasses. 

Above all, enjoy it. A red lip brightens your face, whitens your teeth and is a classic look that is always in style.

Do you wear red lips at the office or to the grocery store? Tweet us your signature shade or a pic of your red lips @rockitpromo.