Rave: Quick & easy spots for pre-event food, beauty and hair fixes

It’s not news – being a publicist goes hand in hand with working and attending events. With exciting days and busy nights, finding time to make sure we look and dress the part sometimes ends up on a lower rung of the ladder. That doesn’t mean it’s not important to us. It just means letting go of our usual haunts and finding new places close to the office that we head to for a quick fix. Here are some of our spots for a polish change, a blow-out, a quick snack, a new outfit and our favourite winter accessory to give any outfit some spiked punch.


We are so fond of Mosheta, the (fairly) new hair, nail and makeup spot on Queen St. W. The minute a chip is spotted, we hop, skip and jump across the street for a helping hand. With a nail polish change for $10, not only is time saved but money is too – we don’t always have time for the full manicure, so fake it with a shiny new coat of OPI’s latest and greatest. If you can invest one full hour on your lunch break, Mosheta also blows your hair out to perfection. We are regulars here and stand by the pink graffiti‘ed name. 534 Queen St. W., 647.344.3442

Falafel Queen

Don’t let the exterior sway you, or the smell of Smoke’s Poutinerie lead you next door (poutine pre-event is not the best idea). When time is not on our side, food inevitably gets put on the back burner. Our discovery of Falafel Queen has turned our hunger pangs around. For $2, a small container of their homemade hummus lasts for two days and is fresh and simple (read: good for you). Add a bag of baby carrots from the local Loblaw store and it is truly one of our greatest snack discoveries. Be sure to have some strong mints on hand after your snack. The hummus is delicious, but garlicky. 576 Queen St W., 416.504.9736
Yes, that is a Herve Leger mini that you can rent. 
Located (too conveniently at times) right in our building, Remix is one of the best places in Toronto to rent an entire outfit – they have shoes, accessories and designer dresses. In our industry, recycling the same outfits again and again is not an option, but we don’t want to buy a new outfit 3x a week either. Remix rental is a time and budget-saver.  If you fall in love with your outfit, you can buy it at a discounted price. 639 Queen Street W., 2nd floor

Take this tip and run with it : Joe Fresh has the greatest assortment of tights at killer prices. Black leopard print, grey cheetah print, an assortment of opaque colours – such a simple, and necessary winter accessory becomes a cool addition to an outfit. While we might be wearing black most of the time, we mix it up with every colour and pattern of tight under the rainbow and always have a spare pair on hand. Thanks, Joe. 585 Queen Street W., 416.703.3419


City Living: Swag Bags Do’s and Don’ts

Whether you’re a fashion week aficionado, a sophisticated girl-about-town or a fellow PR pro, we’re sure you have been handed a swag bag at some point in your social life. Swag bags, filled with branded goodies, have gone beyond being a “nice touch” and are now a standard expectation among attendees of many sponsored events. Not only are they an excellent marketing tool, if filled right, but a well-stocked bag can make an event memorable for your guests.

With LG Fashion Week quickly approaching, it’s likely that industry insiders all over the city are getting ready to start filling bags with treasures. We consider ourselves experts in the swag bag department so we’ve put together some gifting do’s and don’ts for when you’re ready to start stuffing pretty bags with prezzies.

Image source

Do include press materials but keep it short and sweet. This is not the time to include lengthy press docs that no one will read. In this instance, less really is more. Save some trees by including a one-page release or info sheet that gets your point across.

Don’t include coupons. Unless you’re including a coupon for something that is completely free, skip it. If you want to offer a discount on products, try a gift card instead. A $10 gift card will be appreciated but a 10 per cent off coupon is a gift bag #fail.

You won’t find any coupons hiding in these sleek swag bags.

Do include food products but make sure they have a long shelf life. It just makes sense. Make sure that any food is packaged correctly and that there is little chance of spoilage.

Don’t use a flimsy bag. You do not want your guests’ bags to tear as they’re walking home or jumping in a cab. A decorative, reusable bag is a great option because it is another gift for your guests and can easily be branded by one of your sponsors.

These structured bags are sure to make a statement, and a comfortable home for all the goodies. 😉

Do start stuffing your swag bags early. As soon as you have an idea of how many guests you’ll be gifting, start putting the bags together. It seems like it will be an easy thing to manage but you’ll be busy with a lot of tasks on the day of your event. It takes a long time to put them together, trust us on this one.

Finally, pack it with items that are useful and not too heavy. If we’re wearing heels and have had a few cocktails, it’s difficult to lug around a 100 lb. bag. That free coffee maker is great to get, but consider sending it to us after. Most women will give a new gloss or a mascara a try (and we’re fairly faithful – if it’s good, we’ll buy it next round). Our favourite things? Perfume, snacks, shampoo, mascara and razors (we’re looking at you, LGFW).

Best gift bag you’ve ever received? Tweet us @rockitpromo.  

Rave: Bullet for Adolf

Close your eyes. 

Think back to summertime and your favourite memories: hanging out with your best friends, staying up late telling stories, enjoying the warm weather. Summer always comes jam-packed with reflection, and other people’s stories are often just as interesting and inspiring as your own.

 Photo Credit: Flickr

Woody Harrelson is bringing some of his personal summer memories to Toronto’s Hart House Theatre in his highly anticipated play, Bullet For Adolph – Almost A Comedy. The actor co-wrote the play and is in the city directing the show (previews today and tomorrow, and officially opening Thursday, April 21 through Saturday, May 7).

The play brings together a group of friends in the hot summer of 1983, in Houston, Texas.  The lives of eight people come together in unexpected ways during this memorable summer. The title refers to a gun once intended to kill Hitler, which plays a pivotal role in the plot.

Harrelson co-wrote the play with his friend of almost 30 years, Frankie Hyman. The two say the plot was inspired by their financially strapped days working construction together that same summer of ’83. The eight characters in the play are inspired by real people they knew.

To read an interview with Harrelson and his amazing Toronto cast, check out this story. Plus, Woody chatted with Rick Campinelli on ET Canada – watch it here if you missed it the first time. (He also does a little a cappella version of Happy Birthday – a must-see.)

Tickets are on sale now. And, find Bullet For Adolph on Facebook and Twitter.