Media, Darling: Doug Wallace

Doug Wallace is a Toronto-based writer, editor and independent media relations contractor, principal of Wallace Media, and associate publisher of content for the new digital beauty magazine, The Kit. He also works with some of the city’s top creative agencies to produce advertising and business-communication solutions, and custom lifestyle publications.
Previously, Wallace was content management director of Wish magazine, and executive editor of Fashion and Fashion18 magazines. He has experience in radio, television, print and new media, in the fields of fashion, beauty, food, travel, home décor, music, film and entertainment. He may very well be the only editor you know who has gone to PMB School, and he’s the ONLY writer you know published in Pig Latin. No guff!

Twitter: @TheKit

What was your favourite class in high school? Why?
I never really had a favourite class; school was always just a task that needed to be carried out. I guess I could say English, because the literature was such an eye opener. Sexual connotations seem to be everywhere, I remember thinking.

How did you get your start as an editor?
I worked on the other side first, as a music publicist in the international department of Virgin Records in London, catering to foreign journalists who all wanted their five minutes with Boy George or Jazzy B or Maxi Priest! Upon my return to Canada, I started writing about music for Venue magazine, then became music editor there, then managing editor. And now the list is very long.
If you weren’t a Media, Darling, what would you be doing right now?
Likely writing for television, which is where I started out in the early 1980s. If I had to switch careers tonight, my reincarnation would be as a travel publicist or marketer, preferably for somewhere where the SCUBA diving is good.
Pitching or follow up: Phone or email?
Definitely email.
We know irrelevant pitches, calling you the wrong name and eight follow-ups are no-no’s; what else should publicists avoid doing?

Not working out in advance how I might use the information they’re giving me in my magazine, and pitching me THAT. Spending money on paper kits that I just throw out. Not taking no for an answer.
Sunrise or sunset?

Vetiver, cypress wood, patchouli, new car
The gluten-free shortbread my husband makes.
Definitely, but more so on one side than the other. (Stroke?)
Shower or bath?
What a girlie question, honestly. These are all quite girlie!
Don’t Be Afraid of the Dark with Kim Darby and Jim Hutton.


Ricky Martin.
First job?
My first media job was writing radio commercials for CKY/CITI in Winnipeg. I was 20 and thought I was QUITE something!