Media, Darling: Fiona Forbes

Fiona Forbes is a Canadian television personality who currently hosts Urban Rush, an award-winning entertainment talk show based in Vancouver. Fiona earned a degree in history from the University of British Columbia. While she initially planned to pursue a law degree, Fiona applied to a journalism program instead on a whim. She has now interviewed over twenty thousand people, including everyone from Michael Buble to The Pussycat Dolls to Arnold Schwarzenegger, and received many accolades including praise from none other than Regis Philbin. It seems she has found her calling.

Twitter: @FionaForbes

Did you always want to be in the media? If not, what other careers
were on the horizon? 
I actually wanted to be a lawyer and through fate and serendipity I
ended up on TV before I went to law school. 

Where would you like to be five years from now?
Hopefully I’ll still be still be doing what I love to do – making people
laugh and interviewing interesting people. My co-host and I have always had the goal of taking our show to a national audience…

Any advice for people getting started in your industry?
Don’t be afraid to hit up people you admire for advice and ask them how
they got their gig. Try and intern as much as possible – proximity leads to
opportunity – being in the right place at the right time is key in this
business!

What are your favourite media outlets, not including your own?
(i.e.: what do you read/listen/watch?)
I’m a consumer of all media. As my job mostly focuses on the
entertainment world I lean towards the standards when it comes to TV –
Entertainment Tonight, Access Hollywood etc. to keep up to date. For my show
prep I lean towards pop culture websites and blogs – I have about 20 sites I
visit daily bookmarked. I love this part of my job and don’t really consider it
work!

Best interview you’ve ever had?
Over the years I’ve interviewed over 20,000 people so it tends to be
kind of a blur! One of my favourite people to talk to is Michael Buble. His
first TV interview was on our show many years ago and we always have a blast
and get into some sort of hijinx when we hang with Buble!

Worst?
Goldie Hawn. I was so excited to meet her and get the opportunity to
interview such an icon but let’s just say Goldie was not having a good day and
the interview didn’t even happen.

Best advice you’ve ever been given?
Never give up.

What rule(s) do you live your life by?
Do or do not. There is no try. – Yoda

What’s the most important tip you can give PR pros?
Keep your pitches short and sweet! I get so many press releases that are
so convoluted it’s like a puzzle trying to figure out what’s being promoted. Know who you’re pitching and take the time to personalize it.

Best experience you’ve had with a PR pro? We love to hear about
#wins.
The best person I know in PR only pitches me when she knows it will suit
our show. She always comes up with creative ideas and always follows through
with them. She’s persistent but not pushy and always does a great job for her
client and makes great TV in the process.

I hate?
Cilantro. Seriously.
  
I love?
My job. I feel so fortunate to have found a career that I love.

Reading?
On a long flight I love to read Vanity Fair cover to cover. I also think
I’m one of the only females yet to read “50 Shades of Grey”…it’s on
the list!

Best place on earth? 
Amalfi Coast in Italy.


Dinner guest?
Would love to have dinner with my Dad – he passed away about ten years ago.
My favourite thing was to make him Sunday dinner and I’d give anything to do
that one more time.

Hero?
Same as my dinner guest. My Dad was a great man.

Favourite app (or whatever you are downloading these days)?
Uber! It’s a great car service that geolocates you and is there within a
few minutes. Cabs in Vancouver are so overpriced and always dirty.

Pool or ocean?
Oh, either is fine with me! I’m a total water baby and could stay in
either all day.

Voicemail or email?
Email. And less is more!