Fashion-able: Fred Perry

It’s getting warmer and we are starting to plan fun outdoor activities again – playing tennis and golf, sailing on the lake, walking in the park and, of course, we need to look cute when we do it.

Distributed by our lovely client, Standard Apparel in Canada, Fred Perry has chic, wearable and preppy pieces for the spring/summer season for women, men and kids.

Dating back to the late 1940s, the Fred Perry brand was born when Austrian footballer Tibby Wegner approached tennis champion Fred Perry with an idea: to invent the very first sweatband. Now the iconic heritage brand carries sports-inspired and camera-friendly apparel, footwear, bags, scarves, accessories and more.

Classically pretty looks for ladies:

Casual looks for the gentlemen:
 Adorably smart looks for kids from the brand new children’s unisex collection:

To top it off, Fred Perry has joined up with Vice Magazine to offer a sweet prize package: three-night hotel accommodation, airfare from anywhere in Canada, two VIP tickets to Pop Montreal music festival and a $250-gift certificate to Fred Perry. This is a contest we sure would like to win. Enter to win at *Update: the contest has now closed! Best of luck to those of you who entered, 😉

For more information, visit: or call 416.538.3733. Fred Perry is located at 964 Queen St. W. in Toronto. Select merchandise is available at other store locations across Canada. 

Yum Yum: Free Ice Cream Today!

Whether in heels or flats, there are few things in life worth running for. This week, there are two things that will raise our heartbeats and get us moving. The first is a David Beckham spotting (yes, he was in the city, Posh Spice not included), and the second is free ice cream.

Today, the country’s favourite team-buying website, is giving us all something to scream about.
Image source.
To celebrate the start of spring, the jingling ice cream truck will make multiple stops around Toronto’s downtown core today. To get your very own complimentary chocolate swirl or vanilla cone, get running over to the ice cream truck when hits your area.

Stops will include:
11 a.m. Queen Street and John Street
1 p.m. Yonge-Dundas Square
3 p.m. Bloor Street and St. George
5 p.m. Union Station 

To make this even better, anyone who subscribes to the daily email newsletter will get an extra 20 per cent off their first purchase – use the promo code icecream. 

Image source

So what are you waiting for? You know you want a cone! Our very own Lisa and Amalia will be waiting for you, along with the crew. See you soon!