Media, Darling: Erin McLaughlin

Erin McLaughlin is the editor-in-chief of Style at Home, Canada’s largest decorating and style magazine. She is also the editor-in-chief of Canadian Gardening, Canada’s most popular gardening magazine. For more than 15 years, Erin has been defining style for Canadians, as she has held positions as editor of Canadian Home & Country, and as features editor of Canadian House and Home. She has also written numerous freelance design columns over the years.

Erin grew up in a household of design aesthetes, informing the notion that surrounding yourself with items you love is the best – and easiest – way to decorate. Erin’s energetic approach to decorating encompasses mixing trends and styles, bright colours with classic neutrals and, more than anything else, making style simple and accessible in every area of the home. 

Erin has shared her design expertise on programs including CityLine, Breakfast Television, Global TV, Rogers Cable and CFRB 1010.

What was your favourite class in high school? Why?
Home Economics. My late mother was a fabulous sewer and I aspired to sew like her. Alas, it was not to be – I didn’t have the patience!

How did you get your start as an editor?
Since my first stint as the editor of my high school yearbook, I have never not been “editing” something.

If you weren’t a Media, Darling, what would you be doing right now?
Horse breeder.

Pitching or follow up: Phone or email?
Absolutely email.

We know irrelevant pitches, calling you the wrong name and eight follow-ups are no-no’s; what else should publicists avoid doing?
Sending samples in giant and complicated layers of witty packaging. The products should be strong enough on their own without the accompanying recycling disaster.

Sunrise or sunset? Can I say both?
Scent? Not for me, but I love the smell of my husband’s Mennen Speedstick. Who knew?
Cookie? Peanut butter Larabar.
Flower? Peony.
Ticklish? Sometimes during a pedicure.
Shower or bath? Bath.
Crush? Mark Darcy.
First job? Editorial assistant at TV Guide magazine.
Inspiration? Every time I open my eyes.