Media, Darling: Gracie Carroll

Gracie Carroll is a blogger and freelance writer who covers lifestyle, culture, fashion, beauty and events. After completing the four year Fashion Communication program at Ryerson, she packed up and moved down to New York City to intern in the fashion department of Teen Vogue magazine


After six months in NYC, Gracie hopped across the pond to London. Following some PR work and online writing, the stars aligned and she met with the Executive Fashion Editor of ELLE UK for a fateful coffee which turned into a role at the magazine – assisting their fashion features director.

For the last few years she has been back in Toronto working on her blog, writing for ELLECanada.comPostCity.comFILLERmagazine and Plaid Magazine. Sometimes she throws parties and organizes events too, because she likes doing those sorts of things.
Twitter: @GracieCarroll

Did you
always want to be in the media? If not, what other careers were on the horizon?

I’ve always wanted to work in fashion. When I was a little
kid I hoped to be a supermodel, but as I got older that changed to wanting to
work for a magazine. Magazines always appealed to me because I thought they
were one great place where I could combine my love for fashion, photography,
writing and art direction. When I was a teenager I also tossed around the ideas
of being a lawyer, doctor, bartender and/or VJ.

Where would
you like to be five years from now?

I’m a Scorpio, and we’re very secretive, so I can’t tell you
that.

Any advice
for people getting started in your industry?

Work hard to get the internships you want, and work even
harder once you get them. The lessons you learn while interning, not to
mention the connections you can make, are often far more beneficial to you than
your education, or what school you went to. A lot of it comes down to who you
are, and who you know  – along with your talent, of course. Living and
working outside of Canada, not one person ever asked where I went to school. It
was about what I was bringing to the table.

What are
your favourite media outlets, not including your own? 

ELLE UK, Refinery29, Fashionista, Globe & Mail Style,
The Coveteur, ‘Thank You, OK‘. 

Best
interview you’ve ever had? Worst?

I fell in love with Giles Deacon when I interviewed him
last year. It was also fun to chat with Anna Dello Russo on the phone back in
London – I’ve still got her number in my iPhone contacts! 

Best advice
you’ve ever been given?

Believe in yourself (from a tarot card reader in Paris).

What rule(s)
do you live your life by?

Go for what you want in life. It’s up to you to make your
dreams come true. 

What’s the
most important tip you can give PR pros?

Don’t pitch stories or clients that make absolutely no
sense for the publication. It’s a waste of everyone’s time and will help you
lose credibility very quickly.  

Best
experience you’ve had with a PR pro? We love to hear about #wins.

It actually just happened in Calgary over the
weekend. I told a Calgary PR I wanted to visit a spa and a restaurant for lunch
before I flew out the next day. Within two hours she had me booked and
confirmed with a full itinerary and transportation sorted. Aside from answering
any questions I had, or solving any problems I’d created, she completely left
me alone to enjoy the experience – bliss.

I hate?

Bananas. 

I love?

The special people in my life that make it so much
richer. 

Reading?

ELLE UK‘s October Issue and Life by Keith Richards 

Best place
on earth?

My cottage, but I’m biased. 

Dinner
guest?

My best friend, Rachel. She’s been the best dinner
guest since grade four. 

Hero?

My mom. 

Favourite
app (or whatever you are downloading these days)?

Instagram, Rocket Man, UBER, and Epicurious. 

Pool or
ocean?

Infinity pool into the ocean. 

Voicemail or
email?

I hate both but email if I have to choose. 

Fashion week
show you’re most looking forward to?

Lucian Matis. 

Fave 5: Things to pack for the beach

Spending a lazy, sunny day at the beach is as much a rite of summer as eating corn-on-the-cob and ducking out of work early to enjoy a drink on the patio. Too many times we find ourselves in such a rush to plant ourselves on the sand that we forget to pack some essential items. To keep your trip waterside as blissful as possible, we’ve done the work for you and rounded up the top five things you should bring to the beach. 


Beach Blanket

Make sure to match your bathing suit to your beach blanket.



A towel is important if you’re planning on taking a dip, but no one wants to sit on a soggy piece of terry cloth (at least, not us). Enter the beach blanket. You want one that is lightweight, large enough to share with friends and preferably in a fun colour or pattern. We love this throw from Anthropologie or this upcycled blanket from Etsy, but you can use an old sheet if you’re in a bind. 


Sunscreen

The easiest sunscreen application. 



We don’t want to sound like a broken record, but we can’t stress the importance of wearing sunscreen this summer. Be sure to apply at least 30 minutes before heading outside and throw it in your bag to re-apply every 1-2 hours. We already gave some suggestions on our favourite organic sunscreen brands (read it here), but wanted to share one more. Lesa Hannah tweeted about this sunscreen “game changer” Janine Falcon introduced her to: Sun Defense Minerals by Eminence. This mineral-based face protector is easily applied with a brush and is hypoallergenic – perfect for those with sensitive skin. 


Hydrating drinks

We’re partial to this flask from the Drake General Store. 



As much as we love Ontario’s lakes, we wouldn’t recommend gulping it down if you’re thirsty. It’s extra-important to stay hydrated in the heat, so pack some hydrating drinks (and no, alcohol absolutely does not count) to bring with you. Water is always your best bet, but a refreshing home-brewed iced tea would work too. Gracie Carroll has an easy recipe over on her blog.


A good read

Can’t beat a great love story at the beach.



Whether it’s a trashy gossip mag or you’re re-reading Anna Karenina, a good read is a beach essential. We’re partial to fun, lighter reads in the summertime. Some of our top suggestions: Summer Sisters, Furious Love: Elizabeth Taylor, Richard Burton, and the Marriage of the Century, The Night Circus or Your Voice in my Head.


A cute cover-up

Better than cute, this cover-up is on sale right now at Shopbop.

After a day in the sun and sand, there’s nothing less appealing than putting on “real” clothing. Cover-ups are easy to throw on over you bathing suit whether you’re heading to the restroom or  wanting to keep that beach-y vibe going once you leave. The perfect cover-up should be lightweight, so its also perfect to throw on if you’re getting a bit too much sun.