Fashion-able: Fashion Week survival kit

World MasterCard Fashion Week is here. With it comes warmer weather, seeing lots of familiar faces and seeing lots and lots of inspiring shows. Whether you’re a seasoned pro or a fresh face at the tents, we have some tips on what to bring in your bag this week.
Snacks – It’s a major perk that David Pecaut Square is right in the heart of downtown, perched above a food court and across the street from a Starbucks. However, sometimes it’s just too crazy to step away (seriously). Come armed with a purse full of snacks.

Shoes – Biggest challenge for fashionable publicists? Sore feet. Bring multiple pairs of shoes, including a pair of flats for the end of the night. When we’re on our feet this much, sometimes it is function over fashion. With a good looking pair of function, of course.
Can you wear these for 12 hours straight? Didn’t think so.
Image source.
Foot Protection – No matter how often you change your footwear, after a week in your highest heels, you aren’t going to want to put them on come Friday. Give your feet a hand with cushioned inserts for the balls of your feet and special band-aids that cushion and heal blisters.

iPhone/Blackberry/Laptop Charger – Is there anything worse than live tweeting from an event and having your phone die? Or anything scarier than working from your laptop and having the low battery icon pop up? Leave the drama to the runway and make sure you throw your charger in your bag. Bonus points for an extra back-up battery.
Do you think she remembered her charger?
Image source.
Extra Tights/Nylons – It’s still March and nights will be chilly, so cover up your legs with tights or nylons. Bring an extra pair in case you catch a snag. In extreme emergency, run downstairs to the PATH and hope that Rexall has your size in stock (and appropriate cool colour/shade).

Vitamins – A fourth floor rule, start loading up on vitamins and supplements at least a week before a major event like fashion week. In addition to your multi-vitamin, try extra Vitamin C, echinacea and shots of wheatgrass. If you’re really serious, try intravenous micronutrient therapy.
Intense preparation.
Image source.

Makeup Kit – This may seem like a vain suggestion, but long days + photographers everywhere (clients first, of course!). Make sure you have everything on hand for anything from a quick touch-up to complete overhaul. Why not try beauty sponsor Maybelline’s long-wearing lip products, like the Super Stay 14 Hr Lipstick or Super Stay 24 Color? Now’s the time to put them to the test.

What are you bringing to fashion week? Tweet your secrets for #WMCFW so we know who to ask when we realize we left something at home.
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What’s In Your…Car?

While our driving practices, and skills may differ (ed. note: Abby can drive a truck in standard. That’s awesome.), we have one thing in common: we all have our car necessities. 
Here are some of the quirky staples the gang on the fourth floor keep in the trunk, glove compartment and wherever else we can safely store ‘em. There are some of our top picks: 
Crest Whitestrips: A 30-minute morning drive to work with no oral disruption equals a whitening and (en)lightening experience.
    Two pairs of sunglasses: Never know when you’ll need an extra pair. 
    Pocket change: Vital for quick and efficient drive-thru trips and meters. 
    A ‘just in case’ kit: High heels, Band-Aids, Brush-ups and a notepad and paper.  
    Soccer ball: You never know when the chance for a game of pickup might arise.


    A bag of almonds for emergencies (it’s a snack that doesn’t melt or freeze) and great CD’s. It’s an old-school way to always have killer tunes in the whip. 


    Reactine in the glove box. Sometimes allergies hit out of nowhere, making it difficult to see where you’re going through watery eyes. 
    Quick dry nail polish: That’s what rush hour is for.

What are your car must-haves? Tweet us @rockitpromo.