Fashion-able: Structural bags

Here On The Fourth Floor, and like most women, we need bags that are great for work and play. Versatility meets style is the name of the game when you work 9 to 5 p.m. and then go straight to evening events. Fun and bright structural bags are perfect to go from a client meeting straight to a work event.

One of our absolute faves is made by the Cambridge Satchel Company. The bag comes in tons of bright colours and can be seen recently on some of our favourite fashion blogs (here and here). This piece is classic, fun and adds a splash of colour that will make any outfit snap, crackle and pop.

Best yet, the 15-inch satchel is less than $150. Awesome.

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If you have deeper pockets, Proenza Schouler’s PS1 is the structural bag for you. Available in a variety of bright colours and luxe materials like calf velvet, leather and crocodile you can’t get a more luxurious structural bag. Hollywood’s shiny stars live for this bag and it’s been seen on the arms of the Olsen twins, Jessica Alba and Nicky Hilton, if you care.   

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Bags start at $1,500 and go up (way up) from there.

The bag we’re also coveting is Rebecca Minkoff’s newest design, appropriately named Cupid.  We love the shape, the detailing and the gorgeous color options. How perfect is this teal?

The Cupid is available for $495.

Looking to take your boyfriend to post-work events without looking like a slouch? Filson makes the perfect structural satchel appropriate for any date night. The Leather Field Satchel is handmade in Seattle and will last your boy a lifetime. Hopefully your boy lasts that long, too.

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Available for $795 (find it at Garrison Bespoke in Toronto). 

What’s your summer 2011 must-have bag? Comment below or tweet us @rockitpromo.

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We’re Not Just Pretty: Carmite Cohen

Carmite Cohen knew from a young age that she’d somehow do something in the entertainment industry, because she was always filled with useless pop culture trivia and seemed to know everything about movies and TV shows.
She grew up in Israel, and spent her childhood in various countries, including Iran, Haiti, Rwanda, Niger and finally, Canada. Movies and TV shows were always a fascination, no matter what language they were delivered in.
After graduating from The University of Western Ontario with a Bachelor of Arts in Political Science and a minor in Film Studies, Cohen moved to Toronto and completed the Seneca/York joint program for Radio and Television Production. 
Working (for free!) on commercials, TV and film productions in order to gain experience, she was hired at Alliance Films in 1997 as a production assistant. By 1998, she moved to Licensing and Merchandising, and secured and developed book, toy, apparel and video game deals.  
In 2001, Cohen transitioned to the Home Entertainment department as director of Marketing & Promotions (DVDs were just entering the market – exciting!). She was promoted to vice-president of Marketing, Publicity and Promotions of Home Entertainment in 2005, then joined the Theatrical Publicity and Promotions department as vice-president.
Some of her favourite things: hanging with family and her two awesome kids, travelling, good friends, magazines, The Biggest Loser, a good burger, shoes, New York, and going to the movies, of course!

Alliance Films
How long have you been in your current position?  
Just shy of four years.

How does your company leverage PR?
Alliance has a very diverse slate of films, from commercial fare to smaller art films, so we approach each one as if it’s a product launch and assess its needs. The question we always ask is, “how do we start the chatter and generate as much awareness pre-release as possible?”


Depending on the film, we try to generate opportunities for awareness with tastemaker and word-of-mouth screenings, stunting events, grassroots efforts and promotions, on-campus programs, strategic third party partnerships, and now, more than ever, engaging with our audience through various social media opportunities.
 

Access to talent and content is the easy way for us to generate press for our films; building a PR campaign that will get everyone’s attention (including media) is always the challenge. But, that’s what makes it fun and if we’ve done our job well, the proof will be in the ticket sales on opening weekend.

  

What qualities are most important to you when hiring a PR team member?  
Industry experience is a given, but as important: confidence, passion for what you do, the ability to think on your feet, a great personality and a sense of humour. Because, lets face it, when you’re wrangling talent at 3 a.m. on day five of the Toronto International Film Festival, if you can’t laugh about it on some level, you’re in the wrong business.

Who is your mentor or professional in the industry you admire?
I’ve been fortunate throughout my career, having worked in various parts of the film business, to have met some incredibly talented and creative people – marketers, publicists, filmmakers and studio execs. I’ve learned something from all of them. I’ve learned to really listen, be a sponge, and absorb as much of their expertise and advice as I can, and hopefully use it to benefit my own personal and professional growth.

What are your feelings about how PR has been positioned in the media in more recent years, on popular TV shows? 
It’s fun to watch, but I think it’s a little misleading because most times, the job is glamorized and perceived to be one big party after the next. You never really see the grunt work it takes to put together that event. PR has many perks, but the reality of it is that most of the time it’s highly stressful and not glamorous, it’s hard work and long hours, but if you’re committed, you’ll succeed.

What’s your biggest piece of advice for PR pros, both junior and senior? 
No matter what the situation, always be professional and remember that it’s not personal, it’s business and “crazy and unreasonable” come with the territory.

What do you love most about your job? 
I love that I get to go to work everyday and my job is to promote movies! I still get giddy with excitement when I see a new trailer for a film that I’ll be working on. After all this time, it’s still fun, I’m still learning something every day, and I get to do it with a great group of people.

A little more from the fourth floor (a list of your favourite things):
Website: Deadline Hollywood Daily, Huffington Post, InStyle, and for my trashy gossip fix, Perez.
Designer: Michael Kors, Calvin Klein, Stella McCartney.
Store: Want, Kitsch Boutique, Zara and anywhere that sells shoes.
Book: They Can Kill You But They Can’t Eat You by Dawn Steel (first woman to run a major U.S. movie studio), Eat Pray Love by Elizabeth Gilbert.
Snack: Apples with loads of almond butter.
Season: Summer.
Sexy: The look and style of the women of Mad Men.
Inspiration: New York City.
Drink: A really nice Malbec.
Motto in two words: It’s all about convenience (that’s four, I know!).
Idea of perfect happiness: Glass of wine, stack of magazines and a quiet house (even if it’s just for a little while).
Indulgence: Boots.
Celebrity crush: Bradley Cooper.

Favourite tweeter to follow: Denis Leary, Eat This Not That, Dr. Oz, Skinny Jeans, Funny or Die, OMG Facts.