Fashion-able: Our favourite moments from LG Fashion Week Beauty by L’Oreal Paris

It was a whirlwind week, full of inspiring looks for spring, hectic schedules, interesting presentations at the new Fashion Environment and the split-second hush before the music starts pounding on the catwalk. This was an amazing season at the ever-improving LG Fashion Week Beauty by L’Oreal Paris.

As the agency of record for the FDCC, we had our hands in blogging, seating, registration, coordinating backstage interviews, calming nerves, bringing bagels and water, and working with some great creative minds. We were everywhere, every day, and had a great time. 

Many thanks go out to the talented designers, the amazing PR teams, both internally and externally, who helped out all week, the FDCC crew, who are incredibly hard-working, the media who help give a voice to our talented designers, and of course, the volunteers. Literally, this week could not have happened without volunteers.

Here are our favourite moments, from the rock-it promotions team:

Debra:
The entire week fuels me with inspiration and energy. I love seeing the massive amounts of people that support LGFW and the fact that the Fashion Design Council of Canada (located in Toronto) produces the second largest Event of its kind in North America. It’s still quite young (only 12 years old, compared to say TIFF, which is 35 years old) and I am really proud that we are part of something that is growing so quickly.

In terms of shows, it’s never easy to pick just one, but I really enjoyed Thomas. I thought they had a really interesting execution to their show in terms of production (music, lighting, etc) and an edgy, but wearable collection. I look forward to seeing more from them. I also really enjoyed Denis Gagnon. He’s brilliant. Period.



TOFW SS 2011: THOMAS from istoica on Vimeo.

Christina:
My favourite moment during any fashion week is the first five seconds before a show begins, when the lights go out and cell phones light up around the fashion environment. The anticipation and energy is fabulous!


During this fashion week, I also had the chance to view the Denis Gagnon show from the Tech booth. It was *amazing* to have a bird’s eye view of the models stomping it out. 


Alana:
My favourite moment was the Pink Tartan show. Not only were the clothes bright, beautiful and summery, but the show was a bit of a family affair, as two of my sisters were there as well. One was backstage helping to dress the models for Pink Tartan and the other was enjoying the show with some co-workers. Fun!

 
Photo courtesy of blogTO
Lisa:
The Dare To Wear Love show – the entire production was fantastic, and it was fun to see Dina Pugliese ham it up on the runway in her Ines di Santo gown and toss her bouquet into the crowd. It was really incredible to see the number of people who came out to support the Stephen Lewis Foundation. What a feel-good way to end the week!

Photo courtesy of Sun Media/QMI Agency
Pssst… if you missed the show, you can still bid on last year’s stunning dresses in support of the SLF.

Rachelle:
The ethereal, barely-blue wedding gowns at Romona Keveza’s show. It made me want to get married again.
Photo courtesy of She Does The City

Abby:
This was my first-ever fashion week, and I thought it was great. The most memorable moment for me was the first show – Holt Renfrew’s opening night. I was dazzled and excited to actually be seeing a show live, rather than on TV or a website. I loved the sneak peek of Pink Tartan, and have been dreaming about the Smythe jackets ever since last Monday night. I am also slightly jealous of the teased, curly hair. It rocks.
Photo courtesy of blogTO



Michelle:
So many good moments to choose from! I loved seeing all my favourite fashion media in one place. And of course, working with Hoax Couture on the Dare To Wear Love closing show was fantastic. This is my second year working on this fundraiser, and it’s so inspiring to work with a charity in the context of LGFW. A great way to close the week – the Stephen Lewis Foundation does important work. Plus, the designs were so fun. 

Photo courtesy of George Pimental

We can’t wait for the next shows (well, after we catch up on some sleep).