Jennifer Wilson is the technology and video games editor
at the Toronto Star. When she doesn’t have her nose in her iPhone, she can be
found hitting the sidewalks for a run, shoe shopping or settling in for a good
brunch with friends.
always want to be in the media? If not, what other careers were on the horizon?
becoming a ballerina was out of the question – but I wanted to be a writer from
about the age of seven. Working for a newspaper was my first (and only!) real
shift! But seriously, hopefully I’ll be in a position where I still get to
inform and entertain readers – and both write and edit.
getting started in your industry?
journalism that was interesting was coming from Parliament Hill. But I also had
student loans, so when I got the chance to edit real estate and home décor, I
took it. And I don’t regret it one bit. While it wasn’t my dream job, I learned
to love it, and it gave me the experience I needed to write and edit content a
little closer to my heart. Plus, I’m now a pro at spotting Ikea furniture with
potential — and think I’ve got a pretty sweet Scandinavian inspired condo as a
are your favourite media outlets, not including your own?
by friends on Facebook, Twitter and even by good old fashioned email.
interview you’ve ever had?
hadn’t anticipated him having stitches from an ice dancing TV show! He was so
genuine and down to earth in person – the time just flew by.
as I would have liked for a company profile, and the person I was interviewing
was rather nervous. There weren’t many usable quotes from the conversation, and
I had to follow up by email.
do anything if you put your mind to it. And, it’s only hair – it will grow back.
your life by?
tip you can give PR pros?
attachments. Inbox storage is always maxed out – especially around the holidays
– and big files are the first to go when I need to unlock my messages to
send/receive more pressing emails.
with a PR pro? We love to hear about #wins.
nothing that makes life easier than when you require a very specific source for
a story and the PR pro already anticipated it and made them available.
course, my family and friends.
picking up magazines and the latest buzz-worthy novels, as well as works of
it’s filled with family, friends and all my favourite food.
massive meal, with a good selection of desserts.
inspired me, including my mother and my grandmothers. On a broader scale, I’ve always admired Amelia Earhart’s adventurous streak – I feel like she was the
kind of woman who would, perhaps somewhat stubbornly, tackle any challenge
you are downloading these days)?
back on my iPhone. I have a terrible sense of direction and was, quite
literally, lost without it.
girl, and nothing compares to the salt air, the waves and the surf.
smartphone in hand and am always on top of my inboxes. I’m way more likely to
reply to an email than pick up a phone call at any given moment.