Fashion-able: Wedding trends for 2012

Founder of The Wedding Co. Show and editor of The Wedding Co. Magazine, Catherine Lash swung by the fourth floor to discuss wedding trends for 2012.

This year, brides are incorporating a splash of colour. Gowns are still prominently white but brides are adding a beautiful sash, a vibrant pair of shoes, or a stunning necklace with a soft-coloured gem.


Photo by: Michelle Yee.
Necklace from Rue Pigalle.

Veils: Brides are no longer hiding behind a long flowing veil. They are wearing just a hint of a veil covering only part of their face or embellishing their hair with feathers and flowers.
Photo: Michelle Yee.

Cakes and sweets: The cake no longer stands on its own. It is now the centerpiece of the sweet table, full of gourmet candy and comfort food.

Photo by: Rebecca Wood
Sweet table by: Cake Opera Co.
Wedding planner: Melissa Andre

Handcrafted: Handcrafted doesn’t have to mean made-by-the-couple. (Although, we love it when they add their own personal touch.) Couples are seeking professionals who design details for weddings that have a handcrafted look and feel to them. 

The Communal Table: Long gone are the round tables with tall centerpieces. Couples are seating their guests at long communal tables with stunning low riding flowers running down the centre so they can see the person across from them and engage in great conversation, just as a communal table should.


Wedding Etiquette: Perhaps a less-considered trend, but one that The Wedding Co. strongly believes in. Couples have to remember to be gracious to all their guests, from the invited to the unexpected. So if you are not having a formal receiving line, a welcome and a thank-you to each guest is the sign of a good host.

Stop by the Wedding Co. Show taking place at The Carlu (444 Yonge St. at College Street.)

Friday, January 13 – 5 to 9 p.m.
Saturday, January 14 – 10 a.m. to 6 p.m.
Sunday, January 15 – 10 a.m. to 5 p.m.

A $20-ticket includes a copy of the premiere issue of The Wedding Co. Magazine and access to the show for all three days. Tickets can be purchased at the door or online.

Media, Darling: Doug Wallace

Doug Wallace is a Toronto-based writer, editor and independent media relations contractor, principal of Wallace Media, and associate publisher of content for the new digital beauty magazine, The Kit. He also works with some of the city’s top creative agencies to produce advertising and business-communication solutions, and custom lifestyle publications.
Previously, Wallace was content management director of Wish magazine, and executive editor of Fashion and Fashion18 magazines. He has experience in radio, television, print and new media, in the fields of fashion, beauty, food, travel, home décor, music, film and entertainment. He may very well be the only editor you know who has gone to PMB School, and he’s the ONLY writer you know published in Pig Latin. No guff!

Twitter: @TheKit

What was your favourite class in high school? Why?
I never really had a favourite class; school was always just a task that needed to be carried out. I guess I could say English, because the literature was such an eye opener. Sexual connotations seem to be everywhere, I remember thinking.

How did you get your start as an editor?
I worked on the other side first, as a music publicist in the international department of Virgin Records in London, catering to foreign journalists who all wanted their five minutes with Boy George or Jazzy B or Maxi Priest! Upon my return to Canada, I started writing about music for Venue magazine, then became music editor there, then managing editor. And now the list is very long.
If you weren’t a Media, Darling, what would you be doing right now?
Likely writing for television, which is where I started out in the early 1980s. If I had to switch careers tonight, my reincarnation would be as a travel publicist or marketer, preferably for somewhere where the SCUBA diving is good.
Pitching or follow up: Phone or email?
Definitely email.
We know irrelevant pitches, calling you the wrong name and eight follow-ups are no-no’s; what else should publicists avoid doing?


Not working out in advance how I might use the information they’re giving me in my magazine, and pitching me THAT. Spending money on paper kits that I just throw out. Not taking no for an answer.
Sunrise or sunset?
Sunrise.

Scents?
Vetiver, cypress wood, patchouli, new car
Cookie?
The gluten-free shortbread my husband makes.
Flower?
Azalia.
Ticklish?
Definitely, but more so on one side than the other. (Stroke?)
Shower or bath?
What a girlie question, honestly. These are all quite girlie!
Film?
Don’t Be Afraid of the Dark with Kim Darby and Jim Hutton.

Crush?

Ricky Martin.
First job?
My first media job was writing radio commercials for CKY/CITI in Winnipeg. I was 20 and thought I was QUITE something!
Inspiration?
Tequila.