Media, Darling: Chris Perez

Chris Perez has been working in television for over a decade – and for the last five years as a producer for CTV and Canada’s top rated entertainment magazine show, etalk. Chris is usually found immersed in hours of tape, interviewing famous types or on the phone pushing publicists for “exclusive access.” He covers a wide range of beats, but his current focus is on special projects, the most recent being a backstage prime time special featuring Lady Gaga. 



Twitter: @lespanman , @eTalkCTV


What was your favourite class in high school? Why?
Grade 12 English. This is probably thanks to a certain Dead Poets Society/“Professor Keating” type named Mr. Geddes who gave me my first flash of passion for the arts and social science. From there on life outside a lab didn’t sound so bad.


How did you get your start as a producer?
I began my career as a hobby. An occasional co-op placement at a local community television station turned into a part-time volunteer ‘gig’, which evolved into actual paid work, which grew into an unexpected full-time job. I know people say it’s good to have a separate job and hobby. I say life is pretty awesome when you’d do your job for free! Just don’t tell my boss that.


If you weren’t a Media, Darling, what would you be doing right now?
Probably pursuing my side interest in Human-Computer Interaction and Sociology.


Pitching or follow up: Phone or email?
Emails give me time to think of ideas and speak to the ‘right people’ about making a story happen, so I prefer them for the initial pitch. Follow-up emails are good too, but once in a while it’s nice to put a voice to a name.


We know irrelevant pitches, calling you the wrong name and eight follow-ups are no-no’s; what else should publicists avoid doing?
It’s easy to dismiss a pitch because it’s too dense, doesn’t get to the point quickly or is too broad and doesn’t target me.  

An ideal publicist is direct, considers my audience and respects my objectives. Also, publicists who act as ‘middle-men’ and aren’t empowered on behalf of their clients are hard to work with. I prefer to deal with publicists who are organized, effective and are tightly connected with their clients so they can speak on their behalf.


Sunrise or sunset?
Mid day. 🙂


Scent?
Coconut.


Cookie?
Yes, please.


Flower?
Leaf? Mint. It’s gum, it’s tea, it’s anything you want it to be.

Ticklish?
Very.


Shower or bath?
Shower.


Film?
Lost In Translation.


Crush?
My fiancée, followed by Alicia Keys.


First job?
A half day of telemarketing when I was 16. The room was smoky and filled with cranky 40-year old men. I took an executive lunch and didn’t go back.


Inspiration?
The idea of learning something new and experiencing something new as often as possible.

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Do Me A Solid: Designers give back

Because giving back never goes out of style, we are buying up fashionable, socially responsible products. To look great and feel even better doing it, grab your credit card and join us on this Warby Parker, MAC Cosmetics and TOMS Shoes shopping spree.


Warby Parker
Call us “four eyes,” because wearing specs just got a whole lot cooler with designs by Warby Parker. Off the runways, fashion week’s front row trendsetters were all about these vintage-inspired chunky frames. 

 
Much more than just the latest accessory, Warby Parker is giving vision to some of the one billion people around the world without access to glasses. Through their Buy A Pair Give a Pair policy, the company has already distributed 20,000 frames to those in need. For the nearsighted or those with 20/20 vision, Warby Parkers are a fashion statement with heart.   

MAC Cosmetics
VIVA GLAM lines by MAC Cosmetics colour their users pretty, while supporting men, women and children living with and affected by HIV/AIDS. For its spring 2011 line, MAC has bottled the spirit of Lady Gaga in nude shades of lipstick and Lipglass. Inspired by the pop icon, soon Little Monsters everywhere can just dance in hues of Gaga, because we were born that way. 


With 100 per cent of the proceeds donated to the MAC AIDS fund, looking good has never felt so great.

TOMS
Take a step towards a better tomorrow with TOMS Shoes. Based on a One for One model, TOMS donates one pair of shoes to a child in need for every pair purchased. Lead by founder Blake Mycoskie, TOMS Shoes is changing the way we buy shoes and the way we give back. 

Made of canvas and lined in suede with a rubber sole, TOMS are equal part style and comfort. Up next, The Row mega designers, Mary-Kate and Ashley Olsen will design a limited edition collection for TOMS. Made with luxe fabrics in cool prints, it’s the signature The Row style we love at prices we can afford. We’ll take them all, because hey, it’s a really good cause. 


We love that these designers and companies are giving back to those in need, and hope that more enterprising folks follow suit.

Meet Our Team: Debra

Debra Goldblatt-Sadowski is our fearless leader, founder and president of rock-it promotions, inc. and Tastemakers. She has appeared as a PR expert on MuchMore Music, eTalk, ET Canada and Global News, and has been interviewed by The Globe and Mail, National Post, Toronto Star, Toronto Life and many more.

Goldblatt-Sadowski attended Concordia University and graduated with a degree in Creative Writing. She is a published poet, a former performance artist and a produced playwright. She has no formal education in public relations. She founded rock-it promotions at the start of the new millennium in January 2000.
 
She’s known for her friendly and outgoing approach to publicity, stellar networking skills and having the ear of most media members in the city. She’ll rarely turn down an invite to a good party and has been known to throw a few fun shindigs herself.

In addition to being a great head honcho and PR maven, she is a wonderful mom to two-year-old Mila Raven, and happily married to film and television director Matt Austin-Sadowski

Twitter: @debgee


What song gets you out on the dance floor?
Anything from The Stones to Edward Sharpe and the Magnetic Zeros to Gaga. Doesn’t take much to get me dancing.

What can’t you leave the house without?
My BlackBerry during the week. My daughter on the weekends.

Best gift you’ve ever received?
Advice from my smart parents.   
My husband.

What is your guilty pleasure?
Us Weekly. Dexter. Gossip Girl. Vodka martinis with three olives. Dark chocolate. Dutch Dreams. And my toes are always painted something pretty. Always. 

What do you love most about living in Toronto?
My family and friends are all here. I love that I can always find something to do. It’s a little bit rock’n’roll, a little bit of country. I also really like that it’s a big city, small town. I am six degrees from almost anybody.

Best part about being a publicist?
I love helping businesses reach new levels of success through media exposure. I love crafting story ideas for journalists. I love to write. I love to talk.

A little more from the fourth floor:
Website: Apartmenttherapy.com (love the house tours).
Designer: Marc Jacobs.
Store: Holt Renfrew.
Book: Tropic of Cancer, Henry Miller; Notes of a Dirty Old Man, Bukowski; and anything by Pablo Neruda and ee cummings.
Snack: Smartfood Popcorn.
Season: Summer.
Sexy: Confidence.
Inspiration: The memory of my mother’s hugs; the sound of my daughter’s laugh.
Drink: Aforementioned vodka martini with three olives, s.v.p.
Motto in two words: Rock it.

Halloween costume inspiration

It’s never too early to start planning your Halloween costume. With the onset of October last week, we started swapping ideas about what to wear this year (no, we’re not too old for costumes. Are you crazy?). Here are the costumes that we think you’ll see most this October 31 – or that you might see us in. 

Debra’s pick:

Rob Ford

Christina’s pick:

Avatar

Rachelle‘s pick:

Jersey Shore. Fist pump.
 
 GTL.

Lisa‘s pick:

Lady Gaga or….
For something a little more tame (for the vegetarians). 
Abby’s pick:
Coach Beiste and Coach Sue Sylvester from Glee. Strong ladies. 
 Michelle‘s pick: 
Serious costume for those with a political/environmental conscience: an oil-drenched bird.
A little more light-hearted: Twitter. I bet you can do a better costume than this, though.

Alana‘s pick:

Going classic: Zombie bride.

Hope this has helped stir your creative juices! Send us the best costume you see on Halloween, and we’ll feature it in a round-up on November 1. Don’t you wanna be on our blog?