Fashion-able: a twist on the traditional hair wrap

Hair accessories have been this summer’s obsession for the style crazed. They’re fun and make us feel a bit like we’re back at camp. Quite a few of us are rocking hair wraps and feather extensions.
However – we’re antsy. We’re ready to stray from the feather norm and find the next trend before it becomes just that. Lara set out on a mission and came up with what we consider the next big coif thing: the braided hair wrap.

It involved finding a decent piece of cloth, a camera and that’s about it. We went to Mokuba, picked up 13 inches of a fuschia turquoise piece of cloth, and got to work. Check it out:

So – how did we do this? Easy as 1-2-3…literally.
Step one:
Take a small section of hair and split into three equal parts.
Step two:
Secure the fabric around one of the parts of hair with a knot.
Step three:
Braid the hair, intertwining the fabric, and finish with a clear hair elastic.
Et voila! A pretty, boho little surprise peeking out from your layers. Easy to put in, easy to take out, and you’ll be wearing it before anyone else. Warning – addictive.

Want one? Come see us on the fourth floor. We charge in smiles and hugs. Bring us cookies and we’ll like you even more. P.S. Don’t come during TIFF. Though we’ll still accept cookies.

Fashion-able: Transitional Dressing

Admit it ladies: Even though you love summer fashion, you’re already thinking about rocking that new pair of boots you bought, aren’t you?
It’s cool. We know it’s not very Canadian to dream about cold weather in the summer, but killer fall fashion would have any stylish girl contemplating the cold. There’s definitely been talk of leather boots, thick sweaters and fitted bomber jackets On the Fourth Floor as of late.
With fall comes TIFF and Fashion Week, two events full of long days that may start with warm summer mornings, but end with chilly fall evenings. It pays to be prepared with a favourite fall accessory, folded neatly and tucked into a cute bag.
Here are our favourite staples for the hazy period between summer and fall.
An oldie but a goodie, a chic blazer is a go-to accessory for a chilly fall evening. Blazers jazz up an outfit and keep you cozy too. Plus, they’re great for taking a daytime look to a nighttime one – just add killer heels and a great necklace, and you’re good to go.

We’re also loving thigh-high socks a la Cher Horowitz from Clueless. There are so many events during TIFF that require dresses or skirts, and bare legs might be fine at 5 p.m. but not at 11 p.m. Socks are amazing because they fit into any clutch and can cover up bare legs at the end of an evening.
Cher Horowitz rocking some serious thigh-highs.
Of course, you can’t mention perfect fall accessories without including the timeless silk scarf. Especially in a bold colour or pattern, a perfect scarf adds punch to an outfit (particularly with a messy bun and pink lips) while keeping your neck toasty.

 This Matthew Williamson scarf is a perfect between-seasons piece.

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Spring summer 2011 featured loads of lightweight cropped trousers with tapered detailing. The great thing about this style of pant is that they can be worn with a pair of wedges in the summer, and carry you right through fall if paired with ankle booties and a cozy sweater. 
These 3.1 Phillip Lim draped pocket tapered trousers ($375) are a perfect example. Great for a summer night, greater for a fall day. 
 At ShopBop.com, get ’em while they’re hot.

Do you have a fave fall accessory? Let us know with a comment or send us a tweet @rockitpromo.

Rave: Childhood summer vacations

There’s nothing quite like summer to make us nostalgic about our childhood. Two months of blissful, school-free days filled with swimming, ice cream and road trips. The heat must be getting to us On The Fourth Floor, because the other day we started reminiscing about our favourite memories of past summer vacations.


My grandparents used to live on a lake near Parry Sound – it’s my favourite place in the world. We’d be outside all day and in my case, most of the time was spent in the water. At night we’d hang around the fire and play horseshoes. I have such great memories of being up there. Lots of laughter, jokes and love.




Image Source
Just picture a mini-Lisa jumping off that dock.


Lara:
I spent every summer from ages nine to 19 at Camp Winnebagoe. Life was good. I made lifelong friends, spent every waking moment outside and learned so much.


I love Murphy’s Ice Cream Parlour in Streetsville. My grandpa used to take me when I was about five, and it was always the happening spot in the summer. All the cute soccer playing boys would hang out there, which was nice little eye candy to go along with the ice cream. I still get a kiddy scoop of Caribou Tracks when I go there now.
Image Source.
My family always takes an annual summer trip to Stowe, Vermont. It’s the annual Stark Stowe reunion. We make T-shirts every year. We usually stay at the Golden Eagle resort and hit the bike path, alpine slidesBen and Jerry’s factory, and a dinner at The Whip. These trips have become especially fun and meaningful since both my brother and I have had kids.

Michelle:
I loved going to the Toronto Zoo. I always had a fascination with watching animals and thought of it as such an adventure. I still dream of going to African Lion Safari – maybe this is the summer!


Image Source.
The mighty polar bears at the Toronto Zoo.
Christina

I grew up spending summers in Bass River, Nova Scotia. As a city girl, I adapted quickly to country living (with a ton of allergy pills and nose spray) and soon learned to milk a cow, drive a tractor and race around on a four wheeler. My favourite memory is when we spent two weeks camping across Newfoundland with our best family friends. I think it’s one of the most beautiful places I’ve ever been. 
I loved the cottage that my family used to rent just north of Sudbury. My brother, sister and I would basically be left on our own for the entire time, and we loved it. We’d swim, fish, explore in the woods, read books (well, only I would do that), stay up late and roast marshmallows over campfires at night. I still love going to cottages, and try to get to a friend’s every chance I get. To me, it’s the essence of summer in Canada.

Debra:
I also spent my summers up at camp in Perth, Ontario. It is where I found my independence, hit puberty and fell in love. I also learned how to build a fire, camp out with just a tarp and play capture the flag. I love the memories that I have and wouldn’t trade those summers for anything.

What is your favourite summer memory? Leave a comment, or tweet us @rockitpromo.


LGFW: Robin Kay’s Road to Success

LG Fashion Week Beauty by L’Oreal Paris kicked off last night, with fabulous shows by Holt Renfrew, Izma and Juma. In case you missed the opening speeches, this season focuses on The Business of Fashion. This is something at which Robin Kay, president of the Fashion Design Council of Canada (@LGFWbyFDCC) and executive director of LG Fashion Week Beauty by L’Oréal Paris, is an all-star. 



Did you know that Kay started her fashion career as a knitwear designer? In 1976, she founded a high-end fashion retail chain called Robin Kay Clothing Company. She opened 18 retail stores and her label was sold in more than 600 accounts throughout Canada and the United States. She also had a massive factory in Toronto that made all her goods.


Kay definitely knows a thing or two about what it takes to succeed in the fashion industry. Here, she gives us her five steps to success, which can help any aspiring designer in the fashion industry.

Step 1. Product

What is your product? How does it look and feel? What’s the texture of it? The colour? The shape? Having a clear and focused idea of what your product is will enable you to position your brand and sell your line effectively in the marketplace.



Step 2. Location 


It’s not only about who you are, but where you are. Finding the right selling space for your collection is increasingly important. Aligning your brand with the proper retail space, be it an online boutique, luxury retailer or department store, can be the difference between selling a few goods and building a mega brand.



Step 3. Marketing and Public Relations


It’s not enough to have talent. You need to tell the world, show the world, tweet, blog and Facebook to the world that you have talent. You need to let people know who you are, what you stand for and what you sell. Marketing creates the campaigns; PR tells the story.


Step 4. Management

Working alongside the right team and being in touch with what is happening in all parts of the business puzzle is one of the most critical steps in achieving long-term success. It is most important to find the balance between trusting people to do their job and keeping a mindful eye on what’s going on.


Step 5. Finance

Budgeting appropriately to your growth can mean the difference between making a profit on your collection and having to sell your samples to pay the rent. It is critical to be realistic about your finances.


See you on the runway!

Meet Our Team: the baby edition *with a prize!*

You’ve met our whole team over the past few months and now we have a challenge for you. We’ve dug through the photo archives (back when photos were printed on paper, not stored on computers), and pulled out shots of ourselves when we were in diapers.


Your challenge: Guess which chubby face belongs to which gal on the fourth floor. You’ll win tickets for two to an upcoming Canadian Stage production.


How to enter: Email your guess with the whole team matched up to the right baby to
carly.intern [at] rockitpromo [dot] com.


This first correct guess wins. Go!

 Our team: Carly, Rachelle, Christina, MichelleDebraLisaAlana, Lara and Abby







What’s in Your….Shower Stall?

On most mornings, our alarms go off, we hit snooze once (okay, twice), then shuffle over to shower. Being an office full of ladies, we love talking products, from the latest leave-in conditioner to the body butter discovered while travelling. 

Here some of the products we gotta have when we’re lathering up and getting ready to tackle the day.


Alana:
The top thing I have in my shower is a comb. Brushing my wavy hair once it’s dry will take out the waves, so I comb in the shower to get the knots out. I love Goody’s Curl Wide Tooth Comb and Lift

Next is a good shower gel and loofah. Sephora’s Vanilla Cupcake body wash smells amazing and makes my skin nice and smooth.


Dove unscented soap is always in our stall. It doesn’t irritate and I can also wash my face with it. I get tons of free shampoo, so as long as it lathers, I use it. 



And I always have a very good deep conditioner for my hair. Aveda and Matrix Biolage are my go-to’s.


I have a million wonderful and girlie products all around my bathroom that help keep me clean, soft and pretty (many of them from gift bags). 

These are the staples that I use up and replace often: Dove Revive Body Wash, MoroccanOil Restorative Hair Mask, Victoria’s Secret Coconut Passion Hand and Body cream from the Secret Garden Collection.


Christina:
I love Kevin Murphy’s shampoo for colour treated hair and his Angel Rinse deep conditioner. I’m not a natural blonde, so thanks to Ritual2 for introducing me to this awesome line. It smells fab, and my hair is the healthiest it’s been since Grade 8 (before I was introduced to the world of bleach, dye and CHI hair straighteners).

I also love Mary Kay makeup remover. The shower is the perfect spot to remove my mascara and MK is the only one I’ve found I’m not allergic to.

I always have a pair of exfoliating gloves in my shower; everything else is on constant rotation. 

My latest obsessions are two products that I discovered when I was in NYC over NYE: DevaCurl No-Poo shampoo and Jessicurl Confident Coils Styling Solution. The No-Poo doesn’t lather and it makes your hair really knotty at first – but, when you rinse it out, your hair feels amazing and is tangle-free. It’s all natural, with no sulphites or other fake things. I’m in love.


Lisa:
Dove bath products, especially conditioner. I’m doomed without conditioner, my hair gets all bird-nesty.

Also, Formulab face cleanser, and a loofah.


Carly:
When it comes to products, I’m a Kiehl’s girl through and through. Made from all natural ingredients, their packaging is also recyclable. It’s really the least I can do to help save the environment.

The Crème de Corps Soy Milk and Honey Body Polish has all the right ingredients to moisturize and exfoliate my skin. For a liquid body cleanser that’s oh-so green, I’m currently sticking with Aloe Vera Biodegradable Liquid Body Cleanser. 

With their latest limited edition bottles designed by Jeff Koons, any bathroom can be instantly updated in true contemporary MOMA style.   

What are your shower must-haves?

Tweet us @rockitpromo

What’s In Your… Carry On?

We all know by now: whether it’s a short flight or you’re in for the long haul, keep your prods to a minimum. And by minimum, we only mean 30 mL or less. In terms of how many items you want to bring on though, well, that’s still left up to you and the size of your travel bag, luckily. We asked our office what their carry-on staples are, and this is what we’re rocking:



Michelle: I typically bring a mix of magazines in all sorts of genres so I don’t get bored. My selection would look something like: Toronto Life, Flare, Nylon, Adbusters and one tabloid like Us Weekly.


I would DIE without music, so always have to have my iPod. It helps me tune out the sound of other people snoring, kids crying, someone coughing, etc. And I have a huge fear of my luggage getting lost, so I always bring one outfit and pair of shoes in my carry on, just in case.
Lara: As soon as I clear customs, my traditions kick in. First stop: Starbucks for a Frappucino. 

Second stop: mindless magazines and a bottle of water. These are added into my overstuffed carry-on, which also always has a few other things, like ear phones. 

I barrel through new releases on flights. I never travel with out my various chargers – Blackberry, iPod and camera. If there’s one place where I find the leggings trend appropriate, it’s on a plane. Enter comfort zone as soon as the bathroom light comes on after take-off.


Rachelle: My top 3 must-have carry-on items: Rosebud Salve lip balm: It can be used on basically anything dry (lips, face, hands). Baby wipes, which are great for the babe, and to clean my hands if the bathrooms are not vacant. Otrivin nasal mist: I know, kinda gross, but my sinuses kill me on the plane.
Carly: Apparently, there is something to be said about packing light. Don’t ask me about it; I have never done it. When choosing between my Michael Kors wedges and Pedro Garcia booties, I bring them both.

Then I throw in my Stuart Weitzman’s for good measure. So what’s in my carry on bag? All the shoes I can’t fit into my suitcase.

Christina: I’m one of those weird people who loves to fly (comparable to the weird people that enjoy going to the dentist). This is because I usually take the opportunity to catch up on sleep. After boarding, I enjoy a glass of Merlot and then catch up on my zzz’s. 

My carry on includes items that make my snooze a little more comfortable:

A good book. I read a little until the Merlot kicks in and I get to snooze. Gum for when I wake up from my snooze. Also, great to chomp on while descending. I pack Pur Gum in spearmint. It’s aspartame-free, and one of my New Year’s resolutions is to cut this chemical out of my diet.
 

Sunglasses. The second I get off the plane, I slide on my sunny gees to cover my sleepy eyes.

Debra: I never go on a plane without regular flavoured Bubbalicious (for take-offs and landing), a spray toner that I transfer into a small spritz bottle (I like Dermalogica), and Rosebud Salve lip balm. I also always have a pashmina in case I get cold.

Lisa: A really warm sweater! Airplane blankets are never warm enough and I always get chilly on planes. I would also bring a full-sized pillow if it would fit. I like to be comfy.

Alana: First and foremost, a good book. I love reading at night, but find that I’m out like a light after three pages, so taking a good book with me on vacation is always a must. Bonus: it also gives me a chance to actually finish the book in a normal amount of time. 
Second, snacks. If I’m travelling out of the country, I’ll always bring something small but filling, like granola bars, just in case of delays or as a potential life-saver from unappetizing foods (as tempting as those chicken feet look, I think I’ll pass). 

Other essentials include a travel toothbrush and face wipes and anything else that will make my trip run smoothly!

Abby: Number one carry-on must-have is a good book or two, depending on how long the flight is. I wear my glasses and bring contacts to change into before I land (they get way too dry on the plane). And toiletries: a toothbrush, my makeup bag to look a little less rumpled (Benefit’s benetint is the single best way to do this) and a hairbrush. 



I love Nina Garcia’s words about airplane travel – something along the lines of “flights are not an excuse to wear yoga pants. Look presentable, wrinkle-free and comfortable, not like you’re going to the gym”. I try to live by this (sorry Lara!).