LGFW: The final day

The last day of LGFW always brings its own special energy, and even though we’ve seen so many shows at this point, we love it the best. Here are some of our top moments and looks from Friday. 
Anu Raina’s show was pretty and colourful. The fresh prints on the feminine dresses and skirts had us longing for spring and sunshine. 


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The statement necklaces in the Micalla show. The expert combination of jewels and precious metals resulted in stunning, sparkling pieces.


Baby Steinberg’s show was titled “Remnants” and was made up of scrap material. The designer impressively weaved these scraps together to create form-fitting, multi-coloured designs.
We loved her eco-conscious/sustainable designs and can’t wait to see how her work develops.

Crisp tailoring paired with avant-garde styling and prints at Cydelic by Choryin. Love this chic white outfit. 

The beautifully draped dresses, stark black and white prints and thick black eyeliner at Lauren Bagliore impressed us. 


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This stunning yellow dress from David Dixon was one of our faves from the evening. A great pop of colour in an otherwise black and white show.
Denis Gagnon’s anticipated closing night show didn’t disappoint. The playfulness of the models and the music gave the room a boost of energy and inspiration. His modern take on a bride and groom (two women) was beautiful and reminded us of the freedom we fight for and, in this industry, so fiercely embrace and support in Canada.

And that’s a wrap! See you at the tents again – it’s mere months away.
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Yum Yum: Steel cut oats, two-ways

With LG Fashion Week upon us, a well-balanced diet becomes essential to surviving until Denis Gagnon takes his bow on Friday evening. While our moms always stressed the importance of eating breakfast, we’d become bored with our morning bagels and were looking to shake things up.

Steel cut oats are a delicious, healthy and surprisingly versatile breakfast option. Generally, steel cut oats fall into the “sweet” breakfast category, but inspired by a similar recipe in Gwyneth Paltrow’s cookbook we decided to give a “savoury” option a whirl. To our delight, both forms of oats are satisfying and relatively easy to make, which is important when you’re cooking first thing in the morning. We’ll wolf these down each morning this week to keep us fueled for the delightful craziness that is fashion.

Steel cut oats, two-ways – sweet & savoury

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Oats (serves 4-6*):
1 cup steel cut oats
3 1/2 cups of water
pinch of salt

Sweet toppings:
brown sugar
chopped almonds
raisins
1/2 cup milk

Savoury toppings:
finely chopped green onions
finely chopped kimchi
soy sauce
sesame oil

Preparation:
1. Rinse the oats in a fine mesh strainer. Add water and oats to a medium-sized sauce pan. Bring water to boil and then reduce heat to medium-low, keeping the water at a simmer. Cook for about 20 minutes or until the oats reach your desired consistency. Remember to stir the oats occasionally so they don’t stick to the pan.

2. For sweet oats, stir in about 1/2 cup milk and cook for another 5 minutes. Divide oats into individual bowls and top oats with brown sugar, chopped almonds and raisins. Feel free to add as much or as little as you like.

3. For savoury oats, remove from heat and divide oats into individual bowls. Top with a dash of soy sauce and sesame oil, then sprinkle in some green onions and/or kimchi. 

 *Make ahead method: You can make the oats ahead of time and re-heat for breakfast another day. Stop at step 1 and refrigerate the leftovers. When re-heating in the microwave, add a bit of milk (for sweet) or water (for savoury) before heating. Then top however you’d like!

City Living: LGFW SS’ 12

TIFF has officially wrapped and it’s on to the next one. Next up? LG Fashion Week, beauty by L’Oreal Paris’ SS 2012 presentations. This season is poised to be bigger and better than ever, especially with fashion week’s brand new location. The tents have moved further east, and will be held in David Pecaut Square (right next to Roy Thompson Hall and the King St. streetcars).

While we savour every show and our hearts always race before the lights and music begin in the runway room, here are some shows we’re particularly excited to see:

 On opening night, we welcome LaLa Berlin, traveling from Deutschland for her inaugural show in LGFW. Carried in 60 stores worldwide and worn by celebs including Heidi Klum, Cameron Diaz and Jessica Alba, LaLa Berlin is known primarily for high-end knitwear. Watch the show on Monday, October 17 at 9:30 p.m. (by invitation only).

Look from Lala Berlin’s f/w 2011 collection.
One of our fave’s for the past few seasons are Toronto/Halifax sister-act duo Chloe Comme Parris, comprised of Chloe and Parris Gordon. Known for their artisanal skills, such as hand-made fabrics and dyes, the line epitomizes effortlessly cool style.  This show will be held in the intimate studio environment on Tuesday, October 18 at 7 p.m.
  
Look from Chloe Comme Parris’ f/w 2011 collection.
We’re also excited for VAWK‘s latest collection, created by Project Runway-alumnus Sunny Fong. Fong is best known for his handmade knits and dramatic accents. Also, we commend VAWK for their use of diverse models (read: beautiful and curvy). VAWK shows on Thursday, October 20 at 9:30 p.m.
Looks from VAWK’s f/w 2011 collection.
If you want in on the action, but don’t have a media/industry/buyer pass, you can purchase a general ticket to see the show (ranging from $20 for a single show to $175 for a full day pass). For more information on purchasing tickets, student ticket group rates, or a VIP ticket package, click here or email Samantha@fdcc.ca.
To win a set of tickets to a LGFW show, tweet us! The tenth person to tweet
@rockitpromo will win a pair of tickets to a selected show. Tweet “I want to check out @LGFWbyFDCC‘s Canada Cool with @rockitpromo.”

*Winners must pick up tickets at will-call before the show. 

 

City Living: Swag Bags Do’s and Don’ts

Whether you’re a fashion week aficionado, a sophisticated girl-about-town or a fellow PR pro, we’re sure you have been handed a swag bag at some point in your social life. Swag bags, filled with branded goodies, have gone beyond being a “nice touch” and are now a standard expectation among attendees of many sponsored events. Not only are they an excellent marketing tool, if filled right, but a well-stocked bag can make an event memorable for your guests.

With LG Fashion Week quickly approaching, it’s likely that industry insiders all over the city are getting ready to start filling bags with treasures. We consider ourselves experts in the swag bag department so we’ve put together some gifting do’s and don’ts for when you’re ready to start stuffing pretty bags with prezzies.

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Do include press materials but keep it short and sweet. This is not the time to include lengthy press docs that no one will read. In this instance, less really is more. Save some trees by including a one-page release or info sheet that gets your point across.

Don’t include coupons. Unless you’re including a coupon for something that is completely free, skip it. If you want to offer a discount on products, try a gift card instead. A $10 gift card will be appreciated but a 10 per cent off coupon is a gift bag #fail.

You won’t find any coupons hiding in these sleek swag bags.

Do include food products but make sure they have a long shelf life. It just makes sense. Make sure that any food is packaged correctly and that there is little chance of spoilage.

Don’t use a flimsy bag. You do not want your guests’ bags to tear as they’re walking home or jumping in a cab. A decorative, reusable bag is a great option because it is another gift for your guests and can easily be branded by one of your sponsors.

These structured bags are sure to make a statement, and a comfortable home for all the goodies. 😉


Do start stuffing your swag bags early. As soon as you have an idea of how many guests you’ll be gifting, start putting the bags together. It seems like it will be an easy thing to manage but you’ll be busy with a lot of tasks on the day of your event. It takes a long time to put them together, trust us on this one.

Finally, pack it with items that are useful and not too heavy. If we’re wearing heels and have had a few cocktails, it’s difficult to lug around a 100 lb. bag. That free coffee maker is great to get, but consider sending it to us after. Most women will give a new gloss or a mascara a try (and we’re fairly faithful – if it’s good, we’ll buy it next round). Our favourite things? Perfume, snacks, shampoo, mascara and razors (we’re looking at you, LGFW).


Best gift bag you’ve ever received? Tweet us @rockitpromo.  

Fashion-able: Transitional Dressing

Admit it ladies: Even though you love summer fashion, you’re already thinking about rocking that new pair of boots you bought, aren’t you?
It’s cool. We know it’s not very Canadian to dream about cold weather in the summer, but killer fall fashion would have any stylish girl contemplating the cold. There’s definitely been talk of leather boots, thick sweaters and fitted bomber jackets On the Fourth Floor as of late.
With fall comes TIFF and Fashion Week, two events full of long days that may start with warm summer mornings, but end with chilly fall evenings. It pays to be prepared with a favourite fall accessory, folded neatly and tucked into a cute bag.
Here are our favourite staples for the hazy period between summer and fall.
An oldie but a goodie, a chic blazer is a go-to accessory for a chilly fall evening. Blazers jazz up an outfit and keep you cozy too. Plus, they’re great for taking a daytime look to a nighttime one – just add killer heels and a great necklace, and you’re good to go.

We’re also loving thigh-high socks a la Cher Horowitz from Clueless. There are so many events during TIFF that require dresses or skirts, and bare legs might be fine at 5 p.m. but not at 11 p.m. Socks are amazing because they fit into any clutch and can cover up bare legs at the end of an evening.
Cher Horowitz rocking some serious thigh-highs.
Of course, you can’t mention perfect fall accessories without including the timeless silk scarf. Especially in a bold colour or pattern, a perfect scarf adds punch to an outfit (particularly with a messy bun and pink lips) while keeping your neck toasty.

 This Matthew Williamson scarf is a perfect between-seasons piece.

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Spring summer 2011 featured loads of lightweight cropped trousers with tapered detailing. The great thing about this style of pant is that they can be worn with a pair of wedges in the summer, and carry you right through fall if paired with ankle booties and a cozy sweater. 
These 3.1 Phillip Lim draped pocket tapered trousers ($375) are a perfect example. Great for a summer night, greater for a fall day. 
 At ShopBop.com, get ’em while they’re hot.

Do you have a fave fall accessory? Let us know with a comment or send us a tweet @rockitpromo.

Fashion-able: To ruffles or not to ruffles

Carly tackles the challenge of recreating a high-fashion runway look on a more realistic budget (i.e. $100). Can she do it?
If you are like some of us on the fourth floor (ahem…), you would skip lunch for a month to buy Elizabeth and James’ Laurette Blouse in Night Sky print. You wouldn’t hesitate to give up your latte habit for J Brand’s Mid-Rise Skinny Leg jeans in red. You’d do it again when you notice the blue ones are just as cute. 
If you are like us, your piggy bank is always empty by the end of the season. So when presented with a challenge to recreate a look from the runway that had all the fashion editors talking, you take it. 
With a budget of only $100, I’m aiming to make all my Jil Sander colour-blocking dreams come true. We begin with a look at my inspiration board (that’s right, Oprah is not the only girl with one of these).

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Take notes: we’re going simple and white on top, bold colour on the bottom. The runway look featured a ruffle, while Kate Bosworth worked it without one.  Decisions, decisions…

Without the luxury of time to Shopbop my heart out, I head to one of my favourite places in the city, the mall.

After waiting only 30 minutes for a parking spot (score!), I set off in search of a maxi skirt in a bright shade, with a little volume. I find my JS-inspired skirt at Zara. Long, flowing, hot pink, and retailing for just $59, it’s a keeper. I hand over my card, and debate getting an Air Miles reward card. Wouldn’t this skirt look even better in Miami?

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With no ruffles to be found on my skirt, I take a trip to the store for wardrobe basics, Gap. There, I face a tough choice. Do I dare to replace the skirt ruffle with a top ruffle?


While usually I’m not one for truth or dare, this time I do dare. I choose Gap’s white tee with ruffle sleeves. Ticket price is $29.99.  At checkout, my bill comes to only half my expected total.  Lucky me, I’ve hit a half price sale. My horoscope predicted a three-star day, and I’m one happy Aries. 

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Back home, I toss on the basic top, add one colourful skirt, and end up with a look that totally says Spring 2011 Fashion Week. Not too bad for $85. Eat your heart out, Kate Bosworth. Fashion success.    

Carly’s version of the Jil Sander maxi skirt.
Pretty fashion-able, non?

Fashion-able: Rudsak Fall/Winter 2011 and a sample sale!

The fourth floor had the pleasure of working on the LG Fashion Week RUDSAK fall/winter 2011 runway show and it was wicked cool. Creative leader and RUDSAK owner Evik Asatoorian designs leather apparel, footwear and accessories and this collection was meant for today’s road traveler.

With motorcycle helmets in hand, the RUDSAK models, lead by Addison Gill, rocked the runway. Montreal-based RUDSAK is one of Canada’s leading leather fashion brands. 
Paired with leather leggings and fashion-forward harems, jackets were sleek in leather and down-filled in neutral khaki, tan, beige and black tones with fur trims.

 

Already known for luxe outerwear, Rudsak turned heads in the front row with equally hip footwear, handbags, and wearable separates. 
Men’s bomber jackets worked with wrapped scarves and cool combats.  
 
For trendy leather you can wear all year, carry a new bag from Rudsak. Can you say “it” bag?

The collection retained RUDSAK’s timeless feel with styles than can be worn wherever, whenever, and showed that the designer’s strengths go well beyond fab jackets. The stylish shoes, bags, pants and skirts had us almost wishing for winter again.
Surely, if ever there was a time to stock up on edgy biker-chic outerwear, handbags and accessories for men and women, it’s now. Especially because….
…RUDSAK is having a sample sale starting Wednesday, April 20 to Saturday, April 23. At 50 to 70 per cent off, zip over to 108 Tycos Drive, in Toronto, and fill your wardrobe up with sweet pieces.