TIFF’10: Our favourite moments

Annnd… it’s over. TIFF’10 was amazing. So much happened, and here are some of our favourite highlights:

I have many favourite memories about TIFF 2010, but working with Helen Mirren was an extraordinary privilege. At the end of a long day together, I was admiring her Cartier ring and she took it off and told me try it on. Such a fun, sweet moment. And a really, really amazing ring on a really, really amazing lady.

1. To keep warm while working the red carpet for the Alliance Films TIFF celebration, I started humming Broadway show tunes. Just as “If I were a Rich Man…” was flitting through my head, a black SUV pulled up and a man named Harvey got out. I may have *accidentally* started a rock-it-wide rumour that Harvey Fierstein (who originated the role of Tevye in Fiddler on the Roof) had arrived, rather than Harvey Weinstein.  Luckily, my colleagues were quick to pull my head out of the stars.
2.  Witnessing PR manager, Lisa Power, down a full bottle of Echinacea in less than a week to combat TIFF-borne illnesses.
1. We were hired to work the red carpet and guest list for a few pretty high-profile events. There was one person who kept trying to crash the parties. I’m not sure that she realized that we were the same people running each event, as she kept coming up with different reasons as to why she should be let in. First, she was a media member. Then, her French boyfriend was on the list. Next, her Canadian filmmaker boyfriend emailed to get her on a list. Finally, she became the VP of a music company. It was pretty entertaining to see the creative ways she kept trying to get in. A for effort. Plus, it made us laugh when we were tired and stressed. 

2. Turning down a $200-bribe to let some guys into the private Festival Music House event. My pride & ethics say “way to go” (as does my boss), but my bank account says I’m an idiot. 


Walking Juliette Lewis down the red carpet at the Alliance Films fiesta.

My favourite moment was going to Zach Galifianakis’ It’s Kind Of A Funny Story after party with the girls from rock-it.

Listening to Coeur de Pirate at Festival Music House – the coolest TIFF event ever!  


Checking out The Raccoons at Festival Music House.

I also enjoyed getting my mini mani from Joe Fresh Beauty at Tastemakers Lounge.

Getting psyched to see City and Colour at Festival Music House, but then getting a call from babysitter that my daughter woke up barfing. Needless to say, my evening ended on my knees with a sponge, instead swaying in sweaty mob of people.  
1. Seeing the gorgeous Ryan Kwanten (from my favourite show True Blood) and the swaggalicious Terrence Howard at our Tastemakers Lounge at the Intercontinental Hotel Yorkville.
2. Getting to spend quality time with my client, the lovely actress Emily Hampshire. She lives in L.A. so I rarely get to actually hang out with her – and she is one cool and entertaining lady.

Meet Our Team: Lisa

Lisa, our PR manager, has been with the rock-it team for almost 3 years, and has had a hand in every successful campaign that’s been produced during her time with the company. A journalism graduate, Lisa is also a pro editor and a whiz with words. She edits everything that passes through the fourth floor, not an easy nor a small task. She does it with a dimply smile and good cheer, every time. She also likes pina coladas and getting caught in the rain.

Twitter: @lisa_power

What is your guilty pleasure?
Singing at the top of my lungs and dancing around my kitchen like a lunatic. I’m pretty sure my upstairs neighbours can hear me, and I am NOT a good singer.

What do you love most about living in Toronto?
I like to people-watch, and there’s a never-ending crowd of characters running about. And, of course, the incredible accessibility to art, culture, food, nature and entertainment.

Favourite outdoor activity?
Lately, I’ve taken a shine to gardening. I don’t have a garden here in the city, but my mom lives up north and I like to putter around out there when I go visit. I also love anything near, on or in water.

Best gift you’ve ever received?
My dog, Angel, given to me by my grandparents. She’s a purebred shih-tzu, and the sweetest, most loving dog. She’s clumsy like me. We’re a good pair.

Best part about being a publicist?
Meeting so many creative and talented people and successful business owners is inspiring. It’s also amazing to see a campaign through from ideas scribbled in a notebook to flawless execution. I love making clients happy.

A little more from the fourth floor:
Website – http://www.prdaily.com/  
Designer – Lucian Matis.
Store – Indigo/Chapters.
BookThe Shack by William P. Young.
Snack – Peanut butter + anything.
Season – I love all four.
Sexy – Accents.
Inspiration – Dreams.
Drink – Caesar. Drool…
Motto in two words – Hakuna Matata!