What’s in Your… Makeup Bag

Today we introduce a new post called ‘What’s In Your…?’  We may feature our car, medicine cabinet, desk drawer, closet, kitchen cupboard or any other place that we keep stuff we think you might find interesting.

We start with ‘What’s In Your…Makeup Bag’.
On the Fourth Floor, we all have our personal favourites for what makes our hair shiny and our eyes sparkle.  We love Oscar Blandi’s Jasmine Oil Serum, Bobbi Brown’s Day to Night Warm Eye Palette and without OPI’s new Justin Bieber shades, our nails would not be the perfect shade of One Less Lonely Girl lavender.  
Our makeup bags may be filled with makeup that we love, but these are the products we can’t live without.

Debra’s Pick: L’Oreal Collagen Extra Volume mascara
I received this mascara in a swag bag (see – seeding does work!) and I love it.  It doesn’t clump, gives me really full lashes and comes off easily at night.  I’ve been a big fan of Covergirl’s Lashblast (the orange tube) for the last year and this one is slowly taking over as my number one beauty item right now.
Great for lips and dry winter cuticles (and babies’ bums).

Hands down. It’s beautiful. My mom gave it to me for Christmas a few years ago, and I rarely use any other blush. It’s perfect for my fair skin, giving me a little glow like I’ve been outside, without actually looking like I’m wearing blush. I sometimes use it on my lips, and love that they have a specific lip version now too. 
Apply with a small angle brush and you’ve got a long lasting liner that doesn’t smudge. I love this product because it lasts forever and it’s really easy to apply. Plus, with a few swipes it’s easy to take your day look into evening, as it goes on creamy but dries to an intense matte colour.

For a glow that’s just rosy, I stick with this cheek roll-on blush. 

I love it for exactly the way they describe it: The fiberstretch formula and over-sized brush make every little lash bigger, fuller, longer -looking and more dramatic.
It’s true!!! Hands down, the best mascara I’ve used. Volume + length + no clumps or flakes = makeup love of my life.
Christina’s Pick: M.A.C Fluid Line
My favourite beauty product (just one! How do I choose just one?) is M.A.C.’s Fluid Line. I discovered this product in Grade 12, and have been using consistently since.

It’s the only eyeliner that doesn’t run, smudge, or end up in my tear ducts within five minutes. M.A.C.’s 210 precise eye liner brush is the perfect tool for applying clean, straight lines.
It’s my favourite item in my makeup bag because it works with my skin tone any time of year. It is a very light powder but offers really great coverage, so I get a smooth and flawless look – and anytime I need a quick refresh during the day, I can just “powder my nose”, as they say.
As you can see, we really are simple girls when it comes down to it. Give us a little blush, a dab of powder, some mascara and a lip balm, and that’s all we need to look our best and feel great. 
What’s in your makeup bag? Tweet us @rockitpromo! 
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Fashion-able: Our favourite moments from LG Fashion Week Beauty by L’Oreal Paris

It was a whirlwind week, full of inspiring looks for spring, hectic schedules, interesting presentations at the new Fashion Environment and the split-second hush before the music starts pounding on the catwalk. This was an amazing season at the ever-improving LG Fashion Week Beauty by L’Oreal Paris.

As the agency of record for the FDCC, we had our hands in blogging, seating, registration, coordinating backstage interviews, calming nerves, bringing bagels and water, and working with some great creative minds. We were everywhere, every day, and had a great time. 

Many thanks go out to the talented designers, the amazing PR teams, both internally and externally, who helped out all week, the FDCC crew, who are incredibly hard-working, the media who help give a voice to our talented designers, and of course, the volunteers. Literally, this week could not have happened without volunteers.

Here are our favourite moments, from the rock-it promotions team:

Debra:
The entire week fuels me with inspiration and energy. I love seeing the massive amounts of people that support LGFW and the fact that the Fashion Design Council of Canada (located in Toronto) produces the second largest Event of its kind in North America. It’s still quite young (only 12 years old, compared to say TIFF, which is 35 years old) and I am really proud that we are part of something that is growing so quickly.

In terms of shows, it’s never easy to pick just one, but I really enjoyed Thomas. I thought they had a really interesting execution to their show in terms of production (music, lighting, etc) and an edgy, but wearable collection. I look forward to seeing more from them. I also really enjoyed Denis Gagnon. He’s brilliant. Period.



TOFW SS 2011: THOMAS from istoica on Vimeo.

Christina:
My favourite moment during any fashion week is the first five seconds before a show begins, when the lights go out and cell phones light up around the fashion environment. The anticipation and energy is fabulous!


During this fashion week, I also had the chance to view the Denis Gagnon show from the Tech booth. It was *amazing* to have a bird’s eye view of the models stomping it out. 


Alana:
My favourite moment was the Pink Tartan show. Not only were the clothes bright, beautiful and summery, but the show was a bit of a family affair, as two of my sisters were there as well. One was backstage helping to dress the models for Pink Tartan and the other was enjoying the show with some co-workers. Fun!

 
Photo courtesy of blogTO
Lisa:
The Dare To Wear Love show – the entire production was fantastic, and it was fun to see Dina Pugliese ham it up on the runway in her Ines di Santo gown and toss her bouquet into the crowd. It was really incredible to see the number of people who came out to support the Stephen Lewis Foundation. What a feel-good way to end the week!

Photo courtesy of Sun Media/QMI Agency
Pssst… if you missed the show, you can still bid on last year’s stunning dresses in support of the SLF.

Rachelle:
The ethereal, barely-blue wedding gowns at Romona Keveza’s show. It made me want to get married again.
Photo courtesy of She Does The City

Abby:
This was my first-ever fashion week, and I thought it was great. The most memorable moment for me was the first show – Holt Renfrew’s opening night. I was dazzled and excited to actually be seeing a show live, rather than on TV or a website. I loved the sneak peek of Pink Tartan, and have been dreaming about the Smythe jackets ever since last Monday night. I am also slightly jealous of the teased, curly hair. It rocks.
Photo courtesy of blogTO



Michelle:
So many good moments to choose from! I loved seeing all my favourite fashion media in one place. And of course, working with Hoax Couture on the Dare To Wear Love closing show was fantastic. This is my second year working on this fundraiser, and it’s so inspiring to work with a charity in the context of LGFW. A great way to close the week – the Stephen Lewis Foundation does important work. Plus, the designs were so fun. 

Photo courtesy of George Pimental

We can’t wait for the next shows (well, after we catch up on some sleep).

Rave: LG Fashion Week beauty by L’Oreal Paris

LG Fashion Week beauty by L’Oréal Paris is here! In case you couldn’t tell, we’re excited. We like the fashion, ideas, creativity, beauty and ugly-pretty (you know what we mean). We also like the craziness and madness that goes with working with a production of this size. It’s energizing. 

This year, LG Fashion Week beauty by L’Oréal Paris is at the gorgeous Heritage Court, and has some very exciting new, as well as veteran, designers on the runways. We’re looking forward to all of them.

Here are some things you may not know about LG Fashion Week beauty by L’Oréal Paris:

1. There is an extremely cool design collective showing, featuring the fashions of hip young Toronto designers. The collective is helping these up-and-coming designers show at LG Fashion Week. They will put on a stellar show.

2. Coco Rocha is coming.

3. All of the shows will be live-streamed here. So, if you can’t make it, you can still watch the models stomp it out.

4. Not a designer, media member or VIP? Not to worry! You can still come – tickets are available to the public. Buy them here.

5. Dare to Wear Love, the closing night show, is presented by Hoax Couture and the Stephen Lewis Foundation. Proceeds go to the Stephen Lewis Foundation, which helps fund grassroots organizations in Africa fight HIV/AIDS. The night features African-inspired fashion, music and dance – and you can go. More to come in a blog post this week!

6. This is the TWENTY-THIRD season. That’s a lotta fashion.

7. This year, there are four spaces within the Fashion Environment for designers to show in, at Heritage Court. Not everyone needs to do a runway show – some of the rooms are smaller and treat the designs and models more like installations. Cool.

8. LG Fashion Week beauty by L’Oréal Paris is the second largest fashion week in North America.

9. Phillip Bloch will read an excerpt from his new book, The Shopping Diet.

10. Robin Kay is rarely seen without her two Maltese puppies, Gracie and Lulu.