DIY: Halloween Makeup

Happy Halloween! We
might be scared of ghosts, goblins and things that go boo in the night, but we
love taking in the wide array of costumes that come with this pseudo-holiday, especially those that display some
wit and artistry. And, boy, are we ready to indulge in the treats of the
While we all have an
inner geek or diva to tap for costume inspiration (and know how we want to dress our pets too) most of us aren’t trained
special effects makeup artists. Not to fear! We’ve found some tricks up our sleeves that are sure to earn you extra treats tonight. Check out these great
tutorials from the fourth floor and beyond:
Fake wounds:
Not for the faint of
heart. All you need is a little bit of flesh latex, fake blood, red, taupe,
brown and black makeup, a sponge, toothpicks and Q-tips to make an incredibly realistic
gash or laceration like the one below.
  1. Clean the area you want to build a wound on of dirt and oil.
  2. Apply flesh latex to the area and use Q-tips to create the shape of an open wound. Trick one: to add more detail/jagged edges wait until the latex is semi-dry and sticky, then use toothpicks to mould it. Trick two: to create the illusion of a deeper wound, use tissue paper with the latex to build up the outer area of the wound (note: this will require more drying time).
  3. Once the latex is dry, use the sponge to apply coloured makeup. Add shading that calls to mind bruising or putrid, rotting flesh.
  4. Add fake blood to the centre of the wound and smear some outside it.

Eye-popping alterations:

Are you channelling a cartoon character or starlet from Hollywood’s golden days this year? It doesn’t take much outside the standard makeup kit to make your peepers pop. If you don’t have these around you may want to pick up: false lashes, lash glue, black liquid liner and a white eye pencil. The more committed may want to pick up some eyebrow wax and sealer.
  1. Apply concealer and foundation to create a smooth skin finish.
  2. Apply eyeshadow as usual, using your character for inspiration to determine colour and intensity.
  3. Line the top of the upper lash line with a black liquid liner (again using your character’s look as a guide: for example, thicker for Betty Boop and thinner for Marilyn Monroe) and the inside of the lower lash with the white pencil.
  4. Fake lashes: Glue on your falsies. For the beginner, we recommend strips rather than singles. Before applying the lashes hold them up to the lashline you are applying them to – you may need to trim the length so they fit comfortably. If you’re using professional eyelash glue, apply it to the base of the fake lashes and wait for it to get tacky before pressing them on (most drugstore glue brands will be tacky right away). Position the falsies and wait a couple minutes for them to fully dry before applying mascara.
    *Tip: use a foaming face wash to remove the eyelashes. If you wash the glue off the base after removal and reform the falsies before leaving them to dry they can be used again.
  5. Brand new brows: Either use eye shadow and/or a brow pencil to fill the eyebrows in so that they have the distinctive linear quality of a cartoon character or cover the eyebrows and draw the preferred shape on with liner. Covering the eyebrows can be a tricky process that requires patience more than anything. First, use a professional eyebrow wax followed by a sealant or a glue stick to cover over the brows. The best bet if you’re using a glue stick (just make sure it is washable and water-based, you MacGyver) is to coat the brows in the direction of hair growth and allow the glue to set in several thin layers since they go on smoother and dry better. Once the brows are fully dry, cover them over with foundation and follow with a loose powder. Now you’re free to draw on new brows or even affix a feather or bit of lace. *Tip: don’t lose those real full brows trying to remove the makeup after. Press a warm, damp wash cloth to the area to loosen up the sealant before attempting to remove it with soap; you can add eye makeup remover to the mix as well. If you’re nervous it doesn’t hurt to test the product somewhere else first!

Remember this is a fun holiday – it’s not about perfection. For most of us the opportunity to go crazy with makeup only comes around once a year so we are itching to try something new. Here are a few more inspiring tutorials if you’re feeling ambitious:

Fashion-able: Natural beauty products

While we do love the occasional shellac, and we can’t
honestly boast that the majority of our day-to-day beauty products are all
natural, we do like to try and use natural beauty products when possible. Whether it’s for sensitive skin, dry and brittle nails or any other sensitivities, we’ve found that switching over to natural products can be a
pretty quick fix. And while the selection doesn’t always compare to
conventional products, your body will thank you.


Consonant Skincare
Consonant Skincare, a line of Canadian-made 100% natural, chemical-free skincare products just recently came out with 100% Natural Matte Finish Sunscreen. Because it’s matte, non-greasy and leaves no white residue, it’s perfect for every day use on top of moisturizer, and makes for a great make up primer.

Consonant’s moisturizer is also a great summer product because it’s light, but also effectively moisturizes and hydrates skin that spent just a little too much time in the sun. 

Another great natural brand is Kiss My Face. Their line of cream and spray sunscreens are available in SPF 30 for the body and SPF 50 for the face. Their sunscreens also contain aloe which soothes and moisturizes skin while protecting it. We also love the Sport Lip Balm in SPF 30, because if you’ve ever burned your lips, you will never make the same mistake again.

Hair care

With a collection that includes six shampoos and four conditioners, not only do Aesop products use the finest natural ingredients, they smell amazing as well. Unlike a lot of natural shampoos, Aesop’s products actually cater to different hair types with options like volumizing, colour protection and equalizing shampoo. 

Green Beaver
Another line of delicious smelling shampoos and conditioners is Green Beaver. This line which includes scents such as Cranberry Delight, Fresh Mint, and Lavender Rosemary is perfect for a summer shower in the lake, or just to stay smelling fresh on hot, humid days. And because no natural line of products is complete without a gluten-free option, Green Beaver offers gluten-free shampoo (we are as confused as you are).


We have holistic nutrionist and owner of Joyous Health Joy McCarthy to thank for this great find. Her favourite product (and one we plan on buying) is RMS lip2cheek. Essentially a lipstick and blush in one, this convenient beauty product combines hydration, protection and mineral colour for a casual, simple look. Another great product they have is a cream eye shadow. We recently fell in love with cream eye shadow for it’s foolproof application and lasting power, so bonus that we’ve found a natural option!

Pure Anada
Made in Canada, Pure Anada has a great selection of completely natural makeup products and brushes. From foundation to tinted moisturizer to eyeliner, there is a product to suit every makeup need.

Nail Polish

We were delighted to find out that Zoya nail polish is toxin-free! We have used many of their 300 colours (and four seasonal collections) in the past and will be using them a lot more now. They also have a great 3-in-1 nail polish remover that is gentle on nails and smells like lavender.

Priding themselves on being “the cleanest nail polish on the planet”, Suncoat is water-based and available in over 30 colours. They also sell a completely natural nail polish remover, so while there aren’t as many colour options as most conventional nail polishes, this polish and remover combination is extremely gentle on your nails. 

While we’ve only listed a couple products from each brand, many have entire lines of natural products. So if you try their shampoo and love it, why not see what their moisturizer is like?

What’s in Your… Makeup Bag

Today we introduce a new post called ‘What’s In Your…?’  We may feature our car, medicine cabinet, desk drawer, closet, kitchen cupboard or any other place that we keep stuff we think you might find interesting.

We start with ‘What’s In Your…Makeup Bag’.
On the Fourth Floor, we all have our personal favourites for what makes our hair shiny and our eyes sparkle.  We love Oscar Blandi’s Jasmine Oil Serum, Bobbi Brown’s Day to Night Warm Eye Palette and without OPI’s new Justin Bieber shades, our nails would not be the perfect shade of One Less Lonely Girl lavender.  
Our makeup bags may be filled with makeup that we love, but these are the products we can’t live without.

Debra’s Pick: L’Oreal Collagen Extra Volume mascara
I received this mascara in a swag bag (see – seeding does work!) and I love it.  It doesn’t clump, gives me really full lashes and comes off easily at night.  I’ve been a big fan of Covergirl’s Lashblast (the orange tube) for the last year and this one is slowly taking over as my number one beauty item right now.
Great for lips and dry winter cuticles (and babies’ bums).

Hands down. It’s beautiful. My mom gave it to me for Christmas a few years ago, and I rarely use any other blush. It’s perfect for my fair skin, giving me a little glow like I’ve been outside, without actually looking like I’m wearing blush. I sometimes use it on my lips, and love that they have a specific lip version now too. 
Apply with a small angle brush and you’ve got a long lasting liner that doesn’t smudge. I love this product because it lasts forever and it’s really easy to apply. Plus, with a few swipes it’s easy to take your day look into evening, as it goes on creamy but dries to an intense matte colour.

For a glow that’s just rosy, I stick with this cheek roll-on blush. 

I love it for exactly the way they describe it: The fiberstretch formula and over-sized brush make every little lash bigger, fuller, longer -looking and more dramatic.
It’s true!!! Hands down, the best mascara I’ve used. Volume + length + no clumps or flakes = makeup love of my life.
Christina’s Pick: M.A.C Fluid Line
My favourite beauty product (just one! How do I choose just one?) is M.A.C.’s Fluid Line. I discovered this product in Grade 12, and have been using consistently since.

It’s the only eyeliner that doesn’t run, smudge, or end up in my tear ducts within five minutes. M.A.C.’s 210 precise eye liner brush is the perfect tool for applying clean, straight lines.
It’s my favourite item in my makeup bag because it works with my skin tone any time of year. It is a very light powder but offers really great coverage, so I get a smooth and flawless look – and anytime I need a quick refresh during the day, I can just “powder my nose”, as they say.
As you can see, we really are simple girls when it comes down to it. Give us a little blush, a dab of powder, some mascara and a lip balm, and that’s all we need to look our best and feel great. 
What’s in your makeup bag? Tweet us @rockitpromo!