I like long walks on the beach, candlelit dinners and dancing under the moonlight. Oops – wrong profile. Okay, here we go. Just a bit about me…
I am a Torontonian who loves living in Toronto but also thrives on seeing other parts of the world. I like to travel because it opens my eyes to new things, new ways of thinking and provides a source of inspiration.
In the past, I was interested in fashion design and art, but at the same time showed proficiency in science and math. I’ve fought a lifelong battle between left and right brain thinking.
Most people don’t know that I graduated from Ryerson University with a degree in Commerce and IT. After working in the IT field for three years, I realized that I needed to exercise my creative side and was fortunate enough to transition to marketing and PR.
This is one of the best decisions I have ever made. This industry allowed me to create harmony between my creative and analytical sides, which together can be a very powerful force in the workplace. I now work in the beauty category at Marc Anthony Hair Care as the Manager of Marketing and PR and it is an absolute delight.
How long have you been in your current position?
How does your company leverage PR?
Our biggest point of leverage is our reputation as the go-to salon for celebrity styling. Marc Anthony and his team of stylists are great hair experts for lifestyle stories, beauty features and makeovers. Our high-calibre styling talent, product line and Toronto salons give the media an easy one-stop shop for hair advice, celebrity stories, celebrity, trends and products.
What qualities are most important to you when hiring a PR team member?
In addition to outstanding social skills, I never underestimate the ability to be organized, to pay attention to detail (almost to the point of being obsessive) and a willingness to learn.
Who is your mentor or professional in the industry you admire?
My boss, the Senior Director of Global Marketing & PR. She is class all the way. She shows the people who work for her the utmost respect, which goes a long way when it’s crunch time.
What are your feelings about how PR has been positioned in the media in more recent years, on popular TV shows?
These shows have definitely created more awareness about the industry, and I’m sure a lot of young people are becoming more interested in the field. However, as with most TV shows, they are only able to touch on the “glamorous” part of the profession. I doubt we’d ever see Samantha Jones and her team packing up press kits, updating press databases, sourcing materials or negotiating with agencies.
What’s your biggest piece of advice for PR pros, both junior and senior?
Love what you do and do it with passion. The best ideas come from those who are emotionally invested in what they do.
What do you love most about your job?
I love that no day is every the same. I also love the fast pace – the days when you think you won’t get everything complete but somehow pull a rabbit out of a hat.
A little more from the fourth floor:
Website: style.com, rachelzoe.com
Designer: Michael Kors, Tory Birch.
Book: The Book of Negroes by Lawrence Hill.
Snack: Tostitos and hummus.
Sexy: Big hair.
Inspiration: All of the women in my family.
Drink: Coffee or anything hot.
Motto in two words: Don’t worry.
Idea of perfect happiness: A million-dollar shopping spree on accessories!
Indulgence: Accessories and anything shiny.
Celebrity crush: Leo.
Favourite tweeter to follow: @miss_marilisa