Meet Our Team: Erin

Erin is our newest intern, and so far, she’s been knocking our socks off. She is currently in her second year of the Media Studies program at the University of Guelph-Humber, specializing in public relations. Growing up, she wanted to be a princess or a bride, then a pop star.
Now, her ambitions are focused on pursuing a career in PR (but it’s not too late to be a bride or a princess too, Erin!). Erin has a diabetic cat named Oreo, a younger sister named Paige and likes to watch delicious dishes being created on the Food Network (but not create them herself). 
Welcome to the fourth floor! 


Twitter: @erin_cochrane

How long have you been part of the team?

It’s my fourth week! 
 
What do you love most about living in Toronto?
Right now I am living in Mississauga, calling T.O. my second home. Working at rock-it promotions has given me the opportunity to explore the city a bit more. The ladies here know all the best hot spots.

What can’t you leave the house without?
My transit pass! My feet would be really sore without it. 

Best gift you’ve ever received?
This past Christmas I was surprised with a trip to Great Wolf Lodge in Niagara Falls with friends (the best friends a girl could ask for!) and my boyfriend. Even though the average age of the patrons there was probably six, I left with a wet bathing suit and my dignity intact. 

How do you like to relax?
Hanging out in my fuzzy pink bathrobe catching up on episodes of How I Met Your Mother.

Best part about being a publicist?
As a publicity intern, I love that every day is different: events, meetings, you name it. I am learning a ton!

A little more from the fourth floor:
Website: Someecards.com. I love reading (and sending) their hilarious, crude cards about current events. 

Designer: My grandmother. She always made the best Halloween costumes, from Sleeping Beauty to fairy princesses. 

Store:  Banana Republic.

Book: Secret Daughter by Shilpi Somaya Gowda.

Snack: S’mores. My friend Maria makes the best ones with gooey peanut butter – yum.

Season: That in between point of spring and summer, where it’s warm enough that you don’t need a jacket, but you don’t feel like melting in the summer sun. 

SexyConfidence.

Inspiration: Friends, family. Women that kick butt and look good doing it.   

Drink: Diet Coke. 

Motto in two words: Be awesome.

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Meet our team: Amalia

Amalia is one of our newest team members, and has been a lovely addition to the fourth floor. She’s just graduated from Algonquin College, after studying Public Relations for two years. Previously, she graduated from the same college with a degree in hospitality management.

The only child (she wishes she had a sister!) is originally from Bogota, Colombia and moved to Ottawa with her mom in 2003. She loves to travel, and has visited eight countries so far. She secretly loves reality TV, especially any show on MTV. When she grows up, she wants to have dinner parties every weekend, a walk-in closet and a career in PR. We say she’s off to a running start.



How long have you been part of the team?

Two months. 

What do you love most about living in Toronto?
I’ve only been living in the city for two months, but I can easily say that I really like the diversity of the city the best. Everything from the architecture to the people you see in the streets, from the west end to the east end, everything is so unique. (I love you too, Ottawa!)

What song gets you out on the dance floor?
Anything by Justin Timberlake. Wanna see me dance? Throw on Sexy Back and you will witness this girl jamming like it’s 2006 all over again.

Favourite movie of all time?
I think I’d have to say a toss between The Holiday and any of the Harry Potter movies. As far as The Holiday goes, there’s something romantic about the little cottage in the outskirts of London, and Jude Law is very easy on the eyes. Harry Potter and I go way back. My best friend and I (hi Steph!) even made a point to go to the midnight showing of the latest movie (Harry Potter and The Deathly Hallows). We totally geeked out, and stood in line for almost five hours.
How do you like to relax?
Sitting in my backyard, and listening to the sounds around me. It’s funny how little attention we pay to our surroundings, and every now and then, it’s good to be reminded of all the simple things around us.

Best part about being a publicist? 
So far, I love that I am always doing different projects. My best moment to date has been interviewing Carly Pope for On The Fourth Floor.

A little more from the fourth floor: 

Website: Hands down, Lainey Gossip.

Designer: I covet all Steve Madden shoes. Boots. Heels. Name it, I own it.

Store: Harnn and Thann (in Ottawa). They sell amazing skincare products.

Book: Into The Wild. Though I only read this book a couple of months ago, it’s still haunting me (in the best way possible).

Snack: Granola bars.

Season: Fall, nothing beats crisp mornings and sunny afternoons. 

Sexy: Silk.

Inspiration: My mom and grandma.

Drink: Chamomile tea, as an iced tea. Try it, it’s super refreshing. 

Motto in two three words: Love it All.


Meet Our Team: Natalie

Natalie is our newest addition on the fourth floor, and we couldn’t be happier to have found her. She graduated from the University of Western Ontario in 2007, with an honours degree in Media, Information & Technoculture, a minor in Comparative Literature and a Certificate in Writing.

She got her first kick at PR when she landed an internship with the Canadian Opera Company. She worked at Alliance Films for nearly three years, and from there, landed a contract doing unit publicity with Battle of the Blades, where she got to hang with Ekaterina Gordeeva, making her childhood dreams come true. A serious pedigree to have on our team – welcome, Natalie!


Follow her on Twitter: @badalie



How long have you been part of the team? 
About two months.


What is your guilty pleasure?
Sleeping in. I don’t do this very often, but I relish the days when I can lay in bed (guilt free) well into the afternoon.

What do you love most about living in Toronto? 
Biking! I love living in a city with such a thriving bike culture. I’m way too much of a wimp to bike in the winter, but as soon as the city thaws, Rupert (my trusty steed) and I are inseparable. Toronto becomes a lot smaller and easier to discover when you can map out your own route. 

Best gift you’ve ever received? 
Last year for my birthday, my boyfriend gave me a custom-made Lara Vincent headpiece. Made of black & cream suede flowers, it is absolutely stunning. It’s the first thing I’d grab from my apartment in a fire (other than my boyfriend).

Best part about being a publicist?
No two days are ever the same. 

A little more from the fourth floor:
Website: www.apartment803.com
Designer: Samantha Pleet, Proenza Schouler, Calla Haynes, Rodarte, Lover, Vanessa Bruno… I’ll just stop now.
Store:  Robber, Rac Boutique, LAB, Jonathan + Olivia.
Book: The Harry Potter series.
Snack: Apples or dark chocolate.
Season: Fall for the clothes, summer for the fun.
Sexy: Boys with beards.
Inspiration: Sally Singer.
Drink: Coconut Bongo tea
Motto in two words: Namaste (keep that extra word and buy yourself something pretty).


To note: one of Nat’s favourite things to do is to have friends over to try out new recipes, ingredients and cuisines. Her current favourite cookbooks are The Essential New York Times Cookbook by Amanda Hesser and Momofuku by David Chang. She points out “I’ll be testing out his pork bun recipe soon, if anyone wants to come over!”

Meet Our Team: the baby edition *with a prize!*

You’ve met our whole team over the past few months and now we have a challenge for you. We’ve dug through the photo archives (back when photos were printed on paper, not stored on computers), and pulled out shots of ourselves when we were in diapers.


Your challenge: Guess which chubby face belongs to which gal on the fourth floor. You’ll win tickets for two to an upcoming Canadian Stage production.


How to enter: Email your guess with the whole team matched up to the right baby to
carly.intern [at] rockitpromo [dot] com.


This first correct guess wins. Go!

 Our team: Carly, Rachelle, Christina, MichelleDebraLisaAlana, Lara and Abby







Meet Our Team: Lara

Lara is the newest addition to the rock-it team, and we couldn’t be happier to have found her. After graduating from the University of Western Ontario, Lara worked in television production and fashion styling before pursuing a career in publicity. After a short time at The Mint Agency, Lara joined the rock-it team, bringing her happy-go-lucky attitude with her.
Lara is obsessed with cereal for lunch (with almond milk), and is on a never-ending search for the perfect cheek stain to get that all-over glow (which we think she already has).

Twitter: @laratobinstyle

How long have you been part of the team?
Two months.
Ideal vacation spot?
Travelling is a huge part of my life, so narrowing it down is impossible. But give me anywhere with mountains and water and I’m in heaven.
What do you love most about living in Toronto?
Whenever there are city events, like a parade or outdoor concert, I have the same thought every time, without fail: “Whoa… Toronto is way bigger than I realize.” I feel T.O. pride when I see huge numbers of people coming out to participate, giving our large city a smaller community feel.
Best gift you’ve ever received?
A pinky ring from my mom (ironically, for her 50th birthday). My mother, my sister and I each have one; it represents our own sorority. 
Best part about being a publicist?
Letting your creative juices flow. I’m a people person, and love to meet and talk to new people. I also love to write, research and learn; all of which PR holds the key to. 

A little more from the fourth floor:
Website: http://www.theselby.com/
Designer: Alberta Ferretti and Gwen Stefani (L.A.M.B)
Store: Holt Renfrew Last Call
Book: The Four Agreements by Don Miguel Ruiz. I can’t find my copy though, that’s gotta be bad karma.
Snack: Nachos
Season: Summer
Sexy: Summer
Inspiration: Family. Everyone at rock-it. Spiritual thinkers and optimistic folks.
Drink: Beer, especially Magic Hat, which is only available in the U.S.
Motto in two words: One Love

Meet Our Team: Debra

Debra Goldblatt-Sadowski is our fearless leader, founder and president of rock-it promotions, inc. and Tastemakers. She has appeared as a PR expert on MuchMore Music, eTalk, ET Canada and Global News, and has been interviewed by The Globe and Mail, National Post, Toronto Star, Toronto Life and many more.

Goldblatt-Sadowski attended Concordia University and graduated with a degree in Creative Writing. She is a published poet, a former performance artist and a produced playwright. She has no formal education in public relations. She founded rock-it promotions at the start of the new millennium in January 2000.
 
She’s known for her friendly and outgoing approach to publicity, stellar networking skills and having the ear of most media members in the city. She’ll rarely turn down an invite to a good party and has been known to throw a few fun shindigs herself.

In addition to being a great head honcho and PR maven, she is a wonderful mom to two-year-old Mila Raven, and happily married to film and television director Matt Austin-Sadowski

Twitter: @debgee


What song gets you out on the dance floor?
Anything from The Stones to Edward Sharpe and the Magnetic Zeros to Gaga. Doesn’t take much to get me dancing.

What can’t you leave the house without?
My BlackBerry during the week. My daughter on the weekends.

Best gift you’ve ever received?
Advice from my smart parents.   
My husband.

What is your guilty pleasure?
Us Weekly. Dexter. Gossip Girl. Vodka martinis with three olives. Dark chocolate. Dutch Dreams. And my toes are always painted something pretty. Always. 

What do you love most about living in Toronto?
My family and friends are all here. I love that I can always find something to do. It’s a little bit rock’n’roll, a little bit of country. I also really like that it’s a big city, small town. I am six degrees from almost anybody.

Best part about being a publicist?
I love helping businesses reach new levels of success through media exposure. I love crafting story ideas for journalists. I love to write. I love to talk.

A little more from the fourth floor:
Website: Apartmenttherapy.com (love the house tours).
Designer: Marc Jacobs.
Store: Holt Renfrew.
Book: Tropic of Cancer, Henry Miller; Notes of a Dirty Old Man, Bukowski; and anything by Pablo Neruda and ee cummings.
Snack: Smartfood Popcorn.
Season: Summer.
Sexy: Confidence.
Inspiration: The memory of my mother’s hugs; the sound of my daughter’s laugh.
Drink: Aforementioned vodka martini with three olives, s.v.p.
Motto in two words: Rock it.

What’s In Your…Lunch Bag?

We’ve already shared the contents of our makeup bags, and now we’re giving you a sneak peak into the fridge On the Fourth Floor. We have some major peanut butter and banana sandwich fans, a few take-out girls and a couple of soup fanatics. 
It was a busy week On The Fourth Floor – we had a few events, a sick boss, lots of gift guides to work on and, of course, the beginning of Hanukkah. Needless to say, some of our usual homemade lunches were replaced by yummy local take-out. PR is busy, and having great lunch spots close to our office is so nice! 

Carly packed a wholesome lunch, complete with a Fibre 1 bar, mini Babybel and best of all, a classic peanut butter and banana sandwich. Yum. Her lunch is never complete without a Starbucks to polish it off. 

Classic PB&B.

Alana has delicious homemade meals for lunch nearly every day, but today she opted to bring in take-out Sorn Thai red beef curry instead (remember her earlier rave?). The amazing smell left Carly a little less impressed with her sandwich. 

 

Since being newly engaged and a recent homeowner, Christina has turned over a new, homemaker-ish leaf. Christina has lots of big ticket things coming up next year (wedding, closing date on a home), so she’s on a budget and tries to bring lunch every day. She made a delicious spicy chili, which despite our previous experience, did not make the office smell badly. It smelled home-y and welcome on a cold, grey December day. 

Abby also enjoys bringing lunch from home, but working late at the Oliver Spencer launch party the night before meant sleep was more of a priority than packing a lunch. She went for a chicken shawarma from Falafel Queen. 


It was filling, delicious and the spicy sauce provided a much-needed wake up, too. 


Lisa and Michelle are the take-out type, and ran across the street to Shanghai Cowgirl for a breakfast-for-lunch. Shanghai Cowgirl serves up quick, tasty food at good prices. Lisa had the classic eggs and bacon. Normally, though, her lunch is a slight variation of this: 

Tim Horton’s should give her stock in the company! 
Michelle went for french toast and homefries, complete with powdered sugar.


Rachelle is a busy mom to the adorable lil’ Oliver, so packing a lunch doesn’t always happen. She’s a healthy eater so she went for a fresh bowl of pho with noodles, veggies and tofu from Pho Phuong on Queen West.
 
The bonus of this yummy lunch? One serving was enough for two lunches. And soup is always better the next day. Now, that’s value.
Finally, Lara went healthy with Kashi cereal and almond milk, plus an apple. This pretty much sums up her daily lunch, even down to the Starbucks coffee for dessert. 

Lara happily munching her cereal at her workstation. 
Look for her Meet Our Team profile coming soon! 

What are your lunch must-haves? Do you brown bag it, or rely on a steady supply of take-out? Tweet us @rockitpromo!