#TIFF12: Our fave parties and events

The endless parade of
Starbucks entering the building is slowing and the cases of Red Bull are nearly empty, and what we have left are the memories of an exciting, busy and hectic TIFF. As we’ve said before, this is
the busiest, yet most exciting time of year for us on the fourth floor. We had the opportunity to attend some
pretty awesome parties with our clients and wanted to give you the run-down of our faves as TIFF 2012 comes to a close.


Getting things started off right was the opening night party
at Maple Leaf Square. The red carpet party was attended by some great Canadian stars including Saad Siddiqui, Charlie Carrick, Charlotte Sullivan, Emily Hampshire, Jonas Chernick, Jian Ghomeshi and
Matt Sadowski. There was great dance music, delicious food and a definite energy in the air as TIFF was officially kicked off.


The first day of the Tastemakers Lounge began at 6
a.m. at The Intercontinental Hotel. Excited for a segment with CP24 Breakfast, we got down to business with interviews from Saad Siddiqui and Charlie Carrick. Then
we were thrown off our game when we were asked to be part of the show’s Friday
Morning Dance Party. A little bit of Duran
Duran’s Girls on Film never hurt
anyone!  You can check us out enjoying (embarrassing?) ourselves on live TV here.


We heart the motto this year at the Tastemaker’s Lounge.
Rac Boutique’s Bazaar, part of Fashion’s Night Out on the sixth floor of The Burroughes
building was super busy.  Still in the
office, we could hear the sound of heels clicking up and
down the stairs as Toronto’s most stylish shopped and sipped champagne.  Oh right, and hung out with Adrian Grenier
who also attended and left with a pair of Sully Wong shoes and an Altea tie.

The Drake’s Overdrive Party was a great time. With a long
line and a packed house, it was definitely a place to be last Thursday night. There was great music, great cocktails with clever names (James Dean and Steve McQueen – can you get any cooler?) and a mobile tattoo parlour by Sailor Jerry offering free tattoos and haircuts.  What else could you want? Oh right, a celeb sighting! Adrian Grenier swung
by later that night to hang out, adding even more excitement to an already-exciting party.



The amazing Sailor Jerry Airstream trailer, where party-goers got free tattoos!

Friday morning at the office was full of excitement when some
of the girls reported back about the Soho House Looper after party.  In their
most stylish get-ups, our girls were in the presence of the city’s most talked
about stars: Bruce Willis, Emily Blunt and Joseph Gordon-Levitt, who were out
celebrating their opening night film. 
There was much buzz about gorgeous Emily Blunt and her adorably funny husband
John Krasinski, better known as everyone’s fave Jim Halpert on The Office.


Image Source.
Saturday’s HELLO! Hollywood party at The Ritz-Carlton was also a highlight. Our
Rising Stars , Charlie Carrick, Connor Jessup, Tatiana Maslany and Charlotte
Sullivan were hanging out with Love It or
List It’s
Hilary Farr, CBC’s Jian Ghomeshi, the Drake Hotel’s Jeff Stober and actors Jonas Chernick and Emily Hampshire. There was a huge crowd and lots of mingling and industry chit-chat that took place in the swank Ritz ballroom.

Sunday afternoon brought along the Annual Canadian Film Centre barbeque, which celebrates the “independent creative spirit” and is always one of our favourite TIFF events. We love the casual vibe and delicious smell of grilled burgers, which makes for a nice change from the dim party lights, high heels and fancy passed appetizers we’ve been seeing all week.  There was even a Jason Priestley sighting which brought us back to the great “Brandon vs. Dylan” debate (we can’t wait for his turn in an upcoming Canadian Stage production – stay tuned!).

Another fave of ours is Festival Music House which ran for three nights this week. The MOD club held intimate concerts by
 Adam Cohen, Wintersleep, Yukon Blonde, Young Empires and Down With Webster. We made some new musical discoveries, loving the sets that Humans, Monster Truck and Hey Ocean! brought. Although these are big names in the music scene, the whole event had a very different vibe.  It was an intimate
setting where we got to rock out in a really chill venue with film industry peeps.



Shawn Hook sings his heart out, Down With Webster’s drum solo, part of our FMH crew, and Monster Truck rockin’ out – #FestivalMusicHouse memories.

In between all of these amazing events, and little cat naps,
we are excited to see our city buzzing with excitement.  We’ve been out and about and feeling
Hollywood in the air.  The bright lights
of T.O. are providing us with endless amounts of energy that we’re hoping will
last take us through the last few days of the festival.








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TIFF12: Behind the scenes at TIFF

On the eve of TIFF ’12, the busiest time of year on the fourth floor, the building is abuzz with phone calls, scheduling, organizing, and the inevitable rescheduling.  With visions of
red carpets and fabulous parties in our dreams, during the day, the rock-it promo team is running on pure adrenaline, and loving every minute of
it! Today, we give you an inside look at some of the awesome events that we’re working on for this year’s
festival because, as busy as we are, this is also the most
exciting time to be a publicist in Toronto.

On opening day, we’re starting off on the
right foot with a shopping event to coincide with Fashion’s Night OutRAC Boutique is hosting its second annual
Bazaar which promises an amazing shopping experience. Held in the historic Burroughes
building on Queen Street West, The Bazaar will feature vendors from across Toronto who
have joined forces to offer the best of the city’s fashions to the public. 

While some of us will be helping Toronto’s most fashionable, others will be at the
Drake Hotel to celebrate the launch of TIFF with a blow-out bash sponsored by Stella Artois and Sailor Jerry. Bring your
inner rock star and take advantage of free tattoos and hair cuts from the
Sailor Jerry Airstream and party along to performances by indie
superstars Still Life Still and Dinosaur Bones before The Darcys headline the main stage.

The Darcys
Image Source

From
September 10 to 12, we’ll be working at
the third
annual 
Festival Music House, a three night concert taking place at the Mod Club. This invite-only,
intimate concert series provides a platform for both seasoned and
up-and-coming Canadian acts including
Kathleen Edwards, Wintersleep, Yukon Blonde, Young Empires and Down With Webster.

Down With Webster
Image Source

We’re also representing some all-star Canadian talent, including Jian Ghomeshi, Emily Hampshire, Saad Siddiqui and Jonas Chernick.  We’ll be escorting clients down the red carpet at events while juggling with
interview requests, movie screenings and late-night parties.

The girls of the fourth floor will also be seen nightly at Soho House Toronto, as it acts as host to some of TIFF’s hottest parties. The evenings feature signature cocktails from Grey Goose, great music and a chill vibe, making it a hotspot for visiting talent.

With all this on the go (and more!), being a publicist  is kind of reminiscent
of being a Girl Scout; we always have to be prepared. There’s a constant checklist running through
our brains and here are some items/life-savers that you can find in our
cutest (yet most functional) purses (cross-strap, natch) at any time from September 6 to 16:

  • A pair of squishable flats
  • Pens/hi-lighters
  • Cell phone and charger
  • Extra cell phone!
  • Vitamins
  • Water
  • Hair elastics
  • Gum 
  • Band-aids
  • Energy bars, snacks and Redbull
  • Lip gloss
Stay updated throughout the
festival by following our Twitter hashtag
#rockitTIFF. We’re ready for you, TIFF 2012! 
Here’s to the start of a wonderful 11 days full of hard work, a bit of glitz, a dash of glam, tired
feet, late nights, and a whole lot of fun!