Rave: Jogi Health and Wellness Activewear Line

Oh, Joe Fresh Style. Just when we thought we had all the accessories, work outfits and cute bathers that we needed, you went and did it again. Enter the 42-piece Jogi collection. And to be clear – it’s pronounced Yo-gi, not Jo-gi. Clever, aren’t they?

True to Joe Fresh style, this new line of health and wellness accessories is very reasonable. How affordable? Nothing’s priced over $45.


Sold at select Loblaw stores, don’t let the name mislead you; the collection spans well beyond yoga gear. Here are some of our favourite items:

Yoga gloves, $10. For those readers who are hot yogis, you know the feelings of frustration when you’re schvitzing during downward dog. These gloves grip the mat, keeping you firmly in place. There are also yoga socks to boot. No pun intended. $10



Now we wouldn’t use the term “lazy” since we are talking about activewear items. However, something about “convenient” workout kits gives us the extra boost to get moving. Jogi launched such workout sets as the Step Set shown above, that comes with the right equipment for the focused workout you are looking for. The Elemental Jogi Kit, for example, features a non-slip yoga mat, two yoga bricks and a yoga strap to improve strength and flexibility. $40

The cardio kit also does the “convenient” trick. We can improve our cardio endurance and performance with a jump rope, or neoprene ankle or wrist weights for some added oomph. Finish it off with cushioned push-up bars, and our workout for the day is done. $25

Finally, the universal balance board. Taking us back to the playground days, these funky-looking boards are a fun way to work on your balance and core. $20


With so many different workout options, our excuses are limited. The pieces are cute, in pretty colours that motivate us to create our own gym and get jacked. Pronounced j-acked, not y-acked.

Rave: On The Fourth Floor Holiday Gift Guide – Part 1

We know you love shopping as much as we do, but finding the perfect gifts for loved ones can be a difficult task, even for the most seasoned of shoppers. Fear not, On the Fourth Floor has done your shopping for you! Here, we bring you stylish finds from some of our clients for everyone on your list. We’ll bring you even more ideas next week.

For the Budding Designer with Marc Jacobs Style Dreams: Design Your Own Dinner Set from Drake General Store, $68
The creative kid will get design happy this holiday season with Seedling’s Design Your Own Dinner Set from the Drake General Store. Complete with a plate, bowl, mug and egg cup, children can personalize their very own dinner sets with paint, glitter, feathers and ribbons. Sets can be designed with an Alexander Wang-cool aesthetic or with a girly Nanette Lepore touch. Either way, bake them in the oven for an hour and use them for a lifetime.

For the Glamorous Lounger: Cicciabella Cowgirl Slippers from Tryst Lingerie, $65


Finally, there is the perfect accessory for the glam girl’s leopard print Snuggie. Your favourite lounger can kick up her feet in style with Cicciabella Cowgirl Slippers from Tryst Lingerie. Embroidered with faux suede and lined with super soft faux sheepskin, this is one pair of comfy footwear she simply won’t want to take off. Luckily, with hard sole bottoms, she doesn’t have too. 



For the Newlyweds: Starburst Mirror from Homesav.com, $99

Normally retailing for $240, this mirror is a steal for just $99, available on Homesav.com from today until Wednesday. Not familiar with Homesav.com yet? It’s an online shopping destination, offering the latest designer furniture and décor at up to 70 per cent off. The progressive site is the first of its kind in Canada, offering an exciting approach to home decorating.


For the Next Suri Cruise or Romeo Beckham: Wide Stripe Sweater with Initial from You Name It Baby!, $96 



If Suri Cruise has proved anything, it’s that children can be trendsetters too. To keep the kids in your life fashionably on trend, try personalized Wide Stripe Sweaters with Initials from You Name It Baby! Hand-knit, these super soft cotton sweaters feature the child’s first initial against a striped background. Casual and cool, this sweater comes in your choice of colours, and is delivered to your door. 

For the Gourmet Chef with an Apartment-Sized Kitchen: Frigidaire Portable Induction Cooktop, $199

Even the most tolerant chefs can get frustrated with the tiny, ancient stovetops that come with most rental apartments. To help, Frigidaire has come out with this nifty cooktop to bring food to the next level. Aspiring Jamie Olivers can melt chocolate and boil water, and save on utilities at the same time – the cooktop is 70 per cent more efficient than gas and 20 per cent more efficient than electric. Plus, the surface is easier to clean, since heat transfers right to the cookware. Available across Canada at Sears, The Brick, Leon’s, The Bay, and additional select major appliance locations.  

For the Beauty Junkie: Intraceuticals Oxygen Treatment from Bay Dermatology Centre, $225

The beauty-obsessed can now rock Hollywood’s A-list face treatment in Toronto with an Intraceuticals Oxygen Treatment at Bay Dermatology Centre. This non-invasive skin treatment takes only 40 minutes and results last for up to three weeks. Give the gift, and let the beauty fanatical join the list of celebrity Intraceuticals fans, including Katy Perry, Madonna, Justin Timberlake, Eva Longoria-Parker and Dsquared² design duo, Dean and Dan Caten. With healing properties that reduce inflammation after IPL or PhotoFacial treatments, chemical peels, acne and sun damage, your skin will be ready for any photo shoot, TV appearance or celebratory occasion – like your next holiday soirée.

For the Yogi Striving for Inner Peace: Passport to Prana, $20 to $30
Help the yoga junkie in your life get Zen with Passport to Prana, the card that helps yogis get acquainted with the city’s best yoga studios at a fraction of the cost. Buy this passport for a yoga class at each of Prana’s destination, boutique and community studios. Regardless of exercise style, Passport to Prana has the class to suit any yoga subscriber. For a gift that keeps on giving, a $30-Toronto card will get the exercise buff in up to 70 yoga classes. Roll out that yoga mat! 

For the Dapper Gent (or one you want to make more dapper): Fred Perry Toggle Shawl Collar Sweater, $215


This cute and cozy sweater is great for almost any dude – stylish, yet manly, and warm enough that you’ll never hear him complain about the cold again. Better yet, it’s timeless cut and colour ensures that he’ll have it around for ages – which means you can swipe it for yourself after a year or two. Available across Canada, at the Fred Perry store in Toronto and online.


For your Mini-Me: Comfy Cardi from Mini Mioche, $42 (infant) and $46 (child)



Mini Mioche makes adorable, organic clothing for infants and children, from newborn to six years. Its Canadian-made line is super soft and available in surprisingly hard-to-find neutrals, like black, grey, olive and natural. Not only will your li’l ones look good, but you can feel good too, since Mini Mioche strives to reduce its carbon footprint as much as possible, with reuseable dyes, water-based or discharge graphic prints, and 100-per-cent recycled materials for everything from hang tags to catalogs. What’s not to love? P.S. Mini Mioche will also open its first bricks and mortar store at 795 Queen West in early December.


For the Foodie Friend: Home-baked Taste with PC Home Baker’s Gift Loaf Pans, $9.99




Channel your inner Martha Stewart and whip up the perfect gift for the foodie on your gift list. PC Home’s Baker’s Gift Loaf Pans are oven-safe, silicone-coated paper pans that make for an easy release after baking. Bake a special treat in one of these reusable pans and tie it up with a fabulous red bow for the perfect presentation.

Need a recipe? Try Martha Stewart’s Banana-Walnut Loaf. Serves 10.

Ingredients

  • 3/4 cup (1 1/2 sticks) unsalted butter, room temperature, plus more for pan
  • 2 cups all-purpose flour
  • 2 teaspoons baking powder
  • 3/4 teaspoon salt
  • 1/2 teaspoon baking soda
  • 1 1/4 cups sugar
  • 3 large eggs
  • 3 cups mashed medium very ripe bananas (about 6)
  • 1 cup chopped toasted walnuts (optional)

Directions

  1. Preheat oven to 350 degrees. Butter a 9-by-5-by-3-inch (2-quart) loaf pan; set aside. In a medium bowl, whisk together flour, baking powder, salt and baking soda; set aside.
  2. In the bowl of an electric mixer, cream butter and sugar until light and fluffy. Add eggs, one at a time, beating well after each addition. With mixer on low speed, add flour mixture in three additions, alternating with two additions of banana; mix until just combined. Stir in walnuts, if desired, by hand.
  3. Pour batter into prepared pan. Bake until a toothpick inserted in center comes out with only a few moist crumbs attached, 60 to 70 minutes. Let cool 10 minutes in pan, then deliver to your loved one!
     
     Happy Shopping!

We’re Not Just Pretty: Elaine Quan

Elaine Quan has worked in public relations for more than 15 years. After graduating from the University of Toronto, her career started in professional sports with the Toronto Raptors Basketball Club in 1994, which led her to position at a boutique PR agency, The Publicity Group, specializing in entertainment.  Later, in 2000, Elaine’s fashion PR path began with Hugo Boss Canada, before she moved on to Winners/Homesense. She happily landed with Joe Fresh Style and PC Home in 2007. She’s also had the great opportunity to work at the 1996 Summer Olympic Games in Atlanta.  

Outside of work, she enjoys trying new restaurants and cooking in her own kitchen, good music, cute boys and driving fast.
Joe Fresh Style
Twitter: @JoeFreshStyle

How long have you been in your current position?
I have been with Joe Fresh Style and PC Home for almost four years.

How does your company leverage PR?
Joe Fresh Style is a new and unique brand with a dynamic leader in Joe Mimran. As a brand, we are passionate about bringing amazing, stylish apparel to the masses with great value. We use all of the traditional PR tools (i.e.: press releases, fashion shows, media previews) to bring awareness to our brand and products.  

We strive to think outside the box and create chic events that continue to wow our supporters, while staying true to our brand identity. Social media is becoming an increasingly important tool for us, and we are looking at innovative ways to engage media and consumers through this medium.

What qualities are most important to you when hiring a PR team member?
Passion, hustle and adaptability. Passion and hustle go hand-in-hand. If you have a passion for something, most people will do anything they can to stay in that field and work hard in it, because they live and breathe it. I think many day-to-day job skills can be taught, but you can’t teach someone to be passionate about something. 

Adaptability is also very important. As most PR professionals know, our jobs can be quite unpredictable, and we need to know how to handle last minute changes and/or a crisis calmly and professionally. Thinking on your feet is an invaluable trait to have in this business.

Who is your mentor or professional in the industry you admire?
I’ve had many mentors over the years, and the skill that they all possess, that I admire most, is their management style. They have been excellent people managers who trust their team, let them showcase their skills and provide guidance as needed, without being condescending or mean. 

Their ability to believe in what I can do over the years has definitely influenced how I manage my team. All of my mentors have been extremely generous in sharing their knowledge with me and providing unconditional support throughout my career.

What are your feelings about how PR has been positioned in the media in more recent years, on popular TV shows?
PR has been glamourized in the media. Most people think that all PR professionals do is throw and attend parties and hang out with celebrities. What those shows don’t portray are the long hours and the tedious and sometimes messy tasks we have to manage. PR people are often the first ones there and the last to leave.  

That being said, it is still a fabulous job and I’m happy this profession is getting more exposure, so that people have a sense of what we do every day.

What’s your biggest piece of advice for PR pros, both junior and senior?
Be kind, professional and prepared for anything. It’s our job to make things happen and make it look effortless. Also, stay behind the scenes. It’s about the product, brand or client, not about you!

What do you love most about your job?
I love the challenge of working on something different everyday in a fast-paced environment with an amazing team of colleagues that make it fun. And who doesn’t love fashion?!

A little more from the fourth floor:
Website
: YouTube.com, Funny or Die, Food Network and of course, Joe.ca.
Designer: Christian Louboutin, Brian Atwood, Michael Kors, Chanel.
Store: Neiman Marcus Last Call.
BookThe Girl With the Dragon Tattoo Trilogy.
Snack: Anything salty.
Season: Summer.
Sexy: Stiletto shoes.
Inspiration: My nieces and friends.
Drink: Iced tea on a sunny patio.
Motto in two words: Drive and determination.
Idea of perfect happiness: Great friends, great food and lots of laughs.
Indulgence: Expensive shoes and handbags.
Celebrity crush: George Clooney.
Favourite tweeter to follow: @shinangovani and @debgee – they keep me up-to-date on all the happenings in T.O. and elsewhere.

Yum, yum: Apple Pocket Pie Maker



Mmmmm….apples and cinnamon and puff pastry.

Happy Thanksgiving! We’re off enjoying delicious turkey and stuffing with our families, but we still wanted to share a simple idea that you can use to whip up a cute dessert at your next holiday meal (or any time you’re craving something sweet!)

 This gadget acts as a shape-cutter and mold for the lil’ pies.

The Apple Pocket Pies are an amazing fall dessert. They look and taste impressive, but are honestly so simple to make. Buying frozen pastry saves oodles of time, and ensures they’ll turn out.

 Not a baker. But they turned out nicely.

The rock-it team tested these by baking them last week (the baker is not normally a baker) and devoured them all the next morning. They, quite simply, rock.

You can pick up the Apple Pocket Pie Maker (with recipe) from PC Home (Loblaw and Real Canadian Superstore locations) for just $4.99. Isn’t that sweet?

 The plate was wiped clean in a matter of minutes. Hey, we work hard!

Sleigh Bells in August

People who don’t work in journalism, magazines, PR or other similar industries are a little, well, astonished to hear about our recent holiday media preview. “Why are you talking about Christmas already?!”, they exclaim. But, for the 60+ publications that paid us a visit last Wednesday, it was perfect timing for planning their holiday gift guides.

rock-it promotions held its second annual media preview on a sweltering August 4, and it was a smash success. Holiday tunes were playing, Santa was jingling bells and people were buzzing excitedly about the cool products and services on display from our clients. Here’s a peek:

Erin Nadler from Better Styled was on hand, offering personal image consulting tips and a preview of gorgeous fall clothing to be found in her warehouse.
A great fitted blazer on display, and a cozy, yet chic, belted sweater.
Joyce from The Drake General Store showcased a ton of unique gifts for everyone.
 Best ideas included a children’s make-your-own designer T-shirt kit, a festive garden gnome statue, Navajo-inspired throws and Jeff Koons-esque balloon animal bookends.
Luxurious nighttime foot massage spa Red Door offered heavenly foot rubs for everyone after they’d made the rounds. Imagine coming home in January after a long day of trudging through slush and snow, and remembering you received that gift certificate Red Door – time to warm and soothe those tootsies with a foot massage!

You Name It Baby has so many great, personalized products for babies and children. They definitely had the cutest display.
You Name It Baby can customize paintings, stuffed animals, blankets and robes, among many other items. They even did great custom lunchboxes on the spot for attendees.

Marla Brown Home offered up a glorious holiday inspired tabletop, minus the clichéd poinsettias and green and red colour scheme.

The event designers extraordinaire also highlighted their flower arrangement and concierge services by giving everyone a very cute Star of Bethlehem hostess gift to take home.
Come As You Are had the friskiest display, showing all sorts of fun sex-related goodies. gill and Holly were there as experts on everything from organic, locally sourced lubricant to the luxe gold-plated Lelo Earl products.

President’s Choice Home had a stunning display. Decorations, ornaments, cute penguin statues, baking supplies, photo frames–PC Home has got every holiday need covered.
The acrylic reindeer is pretty and classic.
Finally, Toben Food By Design created a globally inspired holiday menu that featured mini-Pho soups, Ahi tuna cones with wasabi, cheesecake lollipops and amazing beignets with injectable fillings.
There were also mini risotto balls, slivers of smoked salmon on potato latkes and freshly made Bellini mocktails. Wow!
We had so much fun at our preview that thoughts of snowy days and blustery skies are welcome now. So excited for the 2010 holidays! Thank you to everyone who came to make this such a great success.