Media, Darling: Gracie Carroll

Gracie Carroll is a blogger and freelance writer who covers lifestyle, culture, fashion, beauty and events. After completing the four year Fashion Communication program at Ryerson, she packed up and moved down to New York City to intern in the fashion department of Teen Vogue magazine


After six months in NYC, Gracie hopped across the pond to London. Following some PR work and online writing, the stars aligned and she met with the Executive Fashion Editor of ELLE UK for a fateful coffee which turned into a role at the magazine – assisting their fashion features director.

For the last few years she has been back in Toronto working on her blog, writing for ELLECanada.comPostCity.comFILLERmagazine and Plaid Magazine. Sometimes she throws parties and organizes events too, because she likes doing those sorts of things.
Twitter: @GracieCarroll

Did you
always want to be in the media? If not, what other careers were on the horizon?

I’ve always wanted to work in fashion. When I was a little
kid I hoped to be a supermodel, but as I got older that changed to wanting to
work for a magazine. Magazines always appealed to me because I thought they
were one great place where I could combine my love for fashion, photography,
writing and art direction. When I was a teenager I also tossed around the ideas
of being a lawyer, doctor, bartender and/or VJ.

Where would
you like to be five years from now?

I’m a Scorpio, and we’re very secretive, so I can’t tell you
that.

Any advice
for people getting started in your industry?

Work hard to get the internships you want, and work even
harder once you get them. The lessons you learn while interning, not to
mention the connections you can make, are often far more beneficial to you than
your education, or what school you went to. A lot of it comes down to who you
are, and who you know  – along with your talent, of course. Living and
working outside of Canada, not one person ever asked where I went to school. It
was about what I was bringing to the table.

What are
your favourite media outlets, not including your own? 

ELLE UK, Refinery29, Fashionista, Globe & Mail Style,
The Coveteur, ‘Thank You, OK‘. 

Best
interview you’ve ever had? Worst?

I fell in love with Giles Deacon when I interviewed him
last year. It was also fun to chat with Anna Dello Russo on the phone back in
London – I’ve still got her number in my iPhone contacts! 

Best advice
you’ve ever been given?

Believe in yourself (from a tarot card reader in Paris).

What rule(s)
do you live your life by?

Go for what you want in life. It’s up to you to make your
dreams come true. 

What’s the
most important tip you can give PR pros?

Don’t pitch stories or clients that make absolutely no
sense for the publication. It’s a waste of everyone’s time and will help you
lose credibility very quickly.  

Best
experience you’ve had with a PR pro? We love to hear about #wins.

It actually just happened in Calgary over the
weekend. I told a Calgary PR I wanted to visit a spa and a restaurant for lunch
before I flew out the next day. Within two hours she had me booked and
confirmed with a full itinerary and transportation sorted. Aside from answering
any questions I had, or solving any problems I’d created, she completely left
me alone to enjoy the experience – bliss.

I hate?

Bananas. 

I love?

The special people in my life that make it so much
richer. 

Reading?

ELLE UK‘s October Issue and Life by Keith Richards 

Best place
on earth?

My cottage, but I’m biased. 

Dinner
guest?

My best friend, Rachel. She’s been the best dinner
guest since grade four. 

Hero?

My mom. 

Favourite
app (or whatever you are downloading these days)?

Instagram, Rocket Man, UBER, and Epicurious. 

Pool or
ocean?

Infinity pool into the ocean. 

Voicemail or
email?

I hate both but email if I have to choose. 

Fashion week
show you’re most looking forward to?

Lucian Matis. 

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Fashion-able: Power Ball street style

Last week, we headed to the always-fun, 14th annual Power Ball, a vibrant and original contemporary art party in support of The Power Plant gallery. 


Being the 25th anniversary of the Power Plant Contemporary Art Gallery, the theme was Quarter-Life Crisis. The theme brought out some great outfits, unique accessories and an excuse to party like we’re 25 (best year of partying ever, right?).  We started the evening at the VIP event sponsored by Soho House and Grey Goose where we enjoyed delicious food, cocktails and an awesome performance by Dragonette. 


Following the cocktail, we made our way over to the Power Plant for even more food (a massive roasted bison) by Mark Thuet, art installations and a whole lot of dancing. Below we’ve compiled a few of the unique looks from the night that topped our favourites’ list.

Dragonette takes the stage in a delicious watermelon top.


Leather, blue & a choker.


Chain vest adds a little oomp to any outfit. 


Watercolour dress – fitting for the waterfront venue.


We’re still digging pantone orange.
Pops of colour and pretty smiles accessorize well with Thuet’s party eats. 
We love a good short suit. 
The only people who seemed to be truly creative with their outfit. Approved.
Photo from Post City.

We’re firm believers that shoes can make an outfit. 

Pink tips + mint = love. We’ve talked about these On The Fourth Floor before