Meet Our Client: Jay Klein

Jay M. Klein is the CEO of Action Candy Company, which has developed and brought to market several lines of specialty chewing gum, including the leading brand of naturally-flavoured, aspartame-free gum, PUR.

Klein is also the founder of Drivertise International Inc.,a marketing and advertising firm specializing in the production and installation of large format specialty graphics.

A member of the Board of Governors at Mount Sinai Hospital in Toronto, the UJC Cabinet and a recognized member of the Young Leadership Committee of the Pediatric Oncology Group of Ontario (POGO), Klein also spends much of his time volunteering.

He was recently included on the National Post’s Worthy 30, highlighting Canada’s most eligible bachelors.  

 Flo Rida and Jay Klein.



Find PUR Gum on Twitter.


What do you do?
Indirectly, I freshen peoples breath! Well, actually I am the Founder and President of PUR Gum. We make the #1 selling aspartame-free gum in Canada, and now are starting to KICK ASPARTAME in the US Market. 

How long have you worked with rock-it promotions?
I have worked with rock-it for two months so far, and I have a feeling it is just a start of long term relationship. Based on the results, I feel like we have been working together for years. Not only is the whole team at rock-it beautiful, they also have created a great buzz for PUR.
What do you love most about your job?
I love that we have created a product that benefits consumers looking to eliminate aspartame from their diets. I love that we are gluten and nut-free, so people with allergies can enjoy chewing gum, and lastly, I love that at any given time, there are tens of thousands of packs of PUR Gum in people’s purses, cars, and jackets.

What do you like the least about your profession/industry?
I wish we could be in more places at once. We see such great results in the markets we introduce PUR Gum to, we just want to be everywhere instantly. I need to get a conference call with Doc, from Back to the Future, and Willy Wonka, to see if they can combine the Time Machine with the Wonkavator. I think that would help us out.

What’s your next big goal?
We are about to launch our fourth flavour, which is called EXCITEMINT. But our next corporate goal is to open our 5000th account. We are on our way!

Why is PR important to you (and what you do professionally)?
PR is important to us because we get an unfiltered and unbiased response from the journalist. I think consumers like this as opposed to advertising.

A little more from the fourth floor:
Website:
www.today.com
Designer:
Culturata.
Store:
Anywhere that sells running shoes.
Book:
Harry Potter series.
Snack:  
Celery and Granny Smith Apples with a slight red blemish on them.
Season:
Golf Season.
Sexy:
Profits.
Inspiration:
My Mom.
Drink:
Grey Goose on the rocks with a lime.
Motto in two words:
BLE – BEST LIFE EVER.
Idea of perfect happiness:
Sharing what you have with the people you love.
Indulgence:
Running Shoes.
Greatest achievement:
I’m still working on it!

What’s In Your… Carry On?

We all know by now: whether it’s a short flight or you’re in for the long haul, keep your prods to a minimum. And by minimum, we only mean 30 mL or less. In terms of how many items you want to bring on though, well, that’s still left up to you and the size of your travel bag, luckily. We asked our office what their carry-on staples are, and this is what we’re rocking:



Michelle: I typically bring a mix of magazines in all sorts of genres so I don’t get bored. My selection would look something like: Toronto Life, Flare, Nylon, Adbusters and one tabloid like Us Weekly.


I would DIE without music, so always have to have my iPod. It helps me tune out the sound of other people snoring, kids crying, someone coughing, etc. And I have a huge fear of my luggage getting lost, so I always bring one outfit and pair of shoes in my carry on, just in case.
Lara: As soon as I clear customs, my traditions kick in. First stop: Starbucks for a Frappucino. 

Second stop: mindless magazines and a bottle of water. These are added into my overstuffed carry-on, which also always has a few other things, like ear phones. 

I barrel through new releases on flights. I never travel with out my various chargers – Blackberry, iPod and camera. If there’s one place where I find the leggings trend appropriate, it’s on a plane. Enter comfort zone as soon as the bathroom light comes on after take-off.


Rachelle: My top 3 must-have carry-on items: Rosebud Salve lip balm: It can be used on basically anything dry (lips, face, hands). Baby wipes, which are great for the babe, and to clean my hands if the bathrooms are not vacant. Otrivin nasal mist: I know, kinda gross, but my sinuses kill me on the plane.
Carly: Apparently, there is something to be said about packing light. Don’t ask me about it; I have never done it. When choosing between my Michael Kors wedges and Pedro Garcia booties, I bring them both.

Then I throw in my Stuart Weitzman’s for good measure. So what’s in my carry on bag? All the shoes I can’t fit into my suitcase.

Christina: I’m one of those weird people who loves to fly (comparable to the weird people that enjoy going to the dentist). This is because I usually take the opportunity to catch up on sleep. After boarding, I enjoy a glass of Merlot and then catch up on my zzz’s. 

My carry on includes items that make my snooze a little more comfortable:

A good book. I read a little until the Merlot kicks in and I get to snooze. Gum for when I wake up from my snooze. Also, great to chomp on while descending. I pack Pur Gum in spearmint. It’s aspartame-free, and one of my New Year’s resolutions is to cut this chemical out of my diet.
 

Sunglasses. The second I get off the plane, I slide on my sunny gees to cover my sleepy eyes.

Debra: I never go on a plane without regular flavoured Bubbalicious (for take-offs and landing), a spray toner that I transfer into a small spritz bottle (I like Dermalogica), and Rosebud Salve lip balm. I also always have a pashmina in case I get cold.

Lisa: A really warm sweater! Airplane blankets are never warm enough and I always get chilly on planes. I would also bring a full-sized pillow if it would fit. I like to be comfy.

Alana: First and foremost, a good book. I love reading at night, but find that I’m out like a light after three pages, so taking a good book with me on vacation is always a must. Bonus: it also gives me a chance to actually finish the book in a normal amount of time. 
Second, snacks. If I’m travelling out of the country, I’ll always bring something small but filling, like granola bars, just in case of delays or as a potential life-saver from unappetizing foods (as tempting as those chicken feet look, I think I’ll pass). 

Other essentials include a travel toothbrush and face wipes and anything else that will make my trip run smoothly!

Abby: Number one carry-on must-have is a good book or two, depending on how long the flight is. I wear my glasses and bring contacts to change into before I land (they get way too dry on the plane). And toiletries: a toothbrush, my makeup bag to look a little less rumpled (Benefit’s benetint is the single best way to do this) and a hairbrush. 



I love Nina Garcia’s words about airplane travel – something along the lines of “flights are not an excuse to wear yoga pants. Look presentable, wrinkle-free and comfortable, not like you’re going to the gym”. I try to live by this (sorry Lara!).