Fashion-able: 2013 Designer Collaborations

Here on the fourth floor we’re not letting articles like this deter us. Why? Because we love designer collaborations (see our 2012 instalment here). Big companies teaming up with high fashion brands so that us plebeians can actually buy them? How kind. Here are some designer collabos we’re looking forward to. 


River Island x Rihanna
Ahh Princess Riri, we’ll always love you even though you’re back together with Cbreezy. You’re a beautiful, smart (we like to still believe) and confident woman with killer style, which is why we’re super pumped to see what you’ve come up with for your River Island collaboration. Even this sneak peek has got us willing to eat the extra £10.00 shipping fee. Now if we could just pay extra for that accent…



Oliver Peoples x Maison Kitsuné
Super cool brands Oliver Peoples and Maison Kitsuné have teamed up to bring us a beautiful collection of sunnies you’ll hopefully see us wearing this summer. The retro model Tokyo has a unisex frame and the option to add coloured lenses. The Paris model is more feminine and available in black and a tortoiseshell-honey colour called 8108 (below).

We’ll have one Paris in 8108 please.



Banana Republic x Milly
Hitting shelves in May 2013, this Hamptons-inpsired collab is the first for Milly designer Michelle Smith, but we hope not the last. The 46-piece women’s collection ranges from apparel jewelry and totes in summery colours like coral and lime, to 16 pieces for men including printed shorts and knit button-downs. Now if only we had a place in the Hamptons to wear this collab, we’d be all set.


We can feel the summer breeze from this Banana Republic x Milly collection. 

Alber Elbaz x Lancôme
We.love.makeup. Especially when it’s Lancôme teaming up with the ever-charming Lanvin designer Alber Elbaz. No details yet except a très adorable video that has been released. The limited edition collection is set to launch Saturday, June 15. 


Prabal Gurung x Target
Having dressed the likes of First Lady Michelle Obama and The Duchess of Cambridge, Prabal Gurung has been taking the fashion world by storm since the launch of his line in 2009. The collaboration between Gurung and Target is a smart one, especially on the heels of the failed Nordstrom x Target collection. The collection hit stores earlier this week and almost sold out within a day (just our luck), so if you want to get your fashion hungry fingers on this collab, we suggest checking out eBay or pleading with your American friends to let you ship something from Target.com to their house.


Once Target comes to Canada, you can count on us being first in line for whatever amazing collaboration is coming up next. 
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World MasterCard Fashion Week: What we’re excited to see

In an office filled with women, it’s inevitable the there will be some passion for fashion amongst us. So,  we’re pretty excited to (again) be a part of this year’s World MasterCard Fashion Week. This year sees a return of some old favourite designers and some exciting new additions. We are on the edge of our seats and can’t wait to see some cutting-edge, fabulous creations make their way down the Canadian catwalk.

From haute-couture to street-style, we’re loving it all. Here’s a sampling of some of the shows that we’re
reaaaalllly looking forward to seeing this year.

Mercedes-Benz Start Up National Final
Tuesday, October 23, 7 p.m.


For the past two seasons, Mercedes-Benz has sponsored a competition between emerging Canadian designers. The competition aims to foster the young talent in this country, and provide mentorship and support to young designers. This year, eight are competing for a chance to show at the fall/winter 2013 shows this March. The eight finalists this year include Caitlin Power, Christopher Bates, Duy, Dreamboat Lucy, Lauren Bagliore, Malorie Urbanovitch, Nicole Campre and Pure Magnolia


The designers in this competition always provide an interesting show and it’s exciting to try and predict both this years’ winner and who else will wind up making a strong impression on Canadian fashion. We can’t wait to see who wins this year and view their full collection next season.

Wednesday, October 24, 9 p.m.

Joe Mimran and his wife Kimberley Newport-Mimran (Pink Tartan).
Image Source
We consider ourselves to be fairly up-to-the-minute with fashion trends but of course being on a budget (and who isn’t these days?) can sometimes crash our closet fantasies. This is why we love Joe Fresh. A staple amongst the office (it’s not a coincidence since there’s a Joe Fresh store down the street from us), we love how creative director Joseph Mimran offers trendy shoppers stylish and versatile looks for everyday that are totally cute and totally affordable. His pieces are simple. Sleek lines, bold colours and cute accessories that are easily paired to create great outfits for work or weekend. Not to mention the down-right crazy-cute shoes that are popping up everywhere you look.

Being the co-founder of Club Monaco, it’s easy to trust that the Joe brand will be on trend.  It’s earned a huge following over the last couple of years and is available at over 300 Canadian locations and has popped up on New York’s Fifth Avenue this past spring. It’s come a long way from it’s 40 store launch in 2006. Can’t wait to see what Joe has come up with for 2013.



Adorable.

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   Thursday, October 25, 8 p.m.

The man behind the label…
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Arthur Mendonça launched his collection in 2002 after receiving a fashion design degree from Ryerson University. His line has grown since then and opened Spring 2005 Mercedes Benz Fashion Week in Los Angeles. The line has since been presented in London, Los Angeles, Montréal, New York, São Paulo and Toronto. His designs have also been featured on
the covers of
Cosmopolitan,
Marie Claire, Fashion,
Flare, Elle
and Out
Magazine
, and within the covers of Wallpaper and In Style. 


He appeared as a guest
judge on the first season of 
Project Runway Canada, and his clothes are earning a reputation amongst celebs. Pieces have been spotted on Nelly Furtado, Rihanna, MariaBello and Mischa Barton, to name a few.

Mendonça’s work is recognized for its accent pieces and his attention to detail, which you can see in features like gold snaps, push buttons and zippers. 

Friday, October 26, 5 p.m.

Travis Taddeo.
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Travis Taddeo is a hip Montreal-based designer who launched his line in 2008 after graduating from the fashion design program at College LaSalle. Taddeo is known for his combination of minimal lines and distinctive blends of silk, jersey, leather and fur, a perfect combination of simplicity with a bit of edginess. How very Montreal of him…



This year has been a milestone year for Taddeo. With his 2013 collection, he’s focused on clean cuts and classic designs and has stayed true to the line’s minimalistic edge. He’s also launched his first complete collection for men, Travis Taddeo Homme and has collaborated with Aldo to create a line named “Aldo Rise“. He’s taken his signature blend of street and luxury and has created a complete collection, dressing us from head to toe. We love the blend of different styles and can’t wait to see what he has created this year.

Friday, October 26, 3 p.m.

Lead designer, Bruce Dang.
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The fairytale lovers and the romantics amongst us are dying to see the Paraezo Couture show. Established in Toronto in 2009, Paraezo Couture is the high-fashion division of Paraezo Bridal. The spring/summer 2013 collection, Essence, was created and is led by designer Bruce Dang. Having launched its first collection in 2012, Paraezo is still a new face on the bridal gown scene and offers beautiful, modern designs. The collection’s name reveals its inspiration: the Spanish word paraiso, which means paradise, mountains and garden of eve. Sounds like it will be a lovely show. Even if we’re not in the market for a bridal gown, it’s always nice to day dream, isn’t it?


One of Dang’s beautiful gowns.
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We’re sure there are lots of other shows that will take our breath away; these are just a handful of our favourites. See you in the tents!

Rave: Songs of summer

We thought it high time that we introduce another summer playlist, with all of our favourite anthems of summer. Nothing beats a summer Monday morning like a new playlist.


There’s quite the range of songs here, something for everyone. Chances are if you happen to wander up to the fourth floor, you’ll hear one of these blasting. Check out our past playlists here and here  and don’t forget our running playlist