LGFW: Day 4 & 5 and what we loved

Last Thursday and Friday at LG Fashion Week Beauty by L’Oreal Paris, the runway and studio rooms were filled with Russian influences (think Ushanka‘s) and femininity in elegant goth and ladylike punky leather, as well as chic suits and dresses punched up with deep purple tones and lots of fur accents.

From Cydelic by Choryin‘s black teardrops to looks that Helena Bonham Carter would ogle amorously, Cydelic’s studio show was showmanship and drama in the best way.


 

We loved the graceful flair Sunny Fong brought to the table for Vawk. The leopard pencil skirt hit another trend seen at many shows: exposed zippers.


A great strong and and dramatic opening to Lundström. A group of models strutted down the runway with luxe black and ivory faux-Mongolian lamb coats and vests.


Not a look for everybody, but the dark, nu-goth vibe at Heather Lawton and Sid Neigum showcased black-on-black ensembles that would make Rick Owens proud.
Sid Neigum.
Heather Lawton.
One of  Amanda Lew Kee‘s highlights were her Kimono-inspired jackets. The wispy sheer floral outer layer showed a soft side of the designer with a delicate Asian-inspired pattern. 
Photo courtesy of Fashion Magazine
Photo courtesy of Eye Weekly.

And last, but definitely not least – the closing night show for Line Knitwear collection. A return to the ’70s with bell-bottom flares, burnt oranges and tie-dyed, pleated skirts had our hearts skipping a hippie beat with every outfit.  Boho-cozy.
Photo courtesy of Medium Magazine.
The end of the week of fashion means just the beginning for fashion lovers, to emulate and create their own looks from all the designers that we watched and loved.
Images courtesy of George Pimentel, except where noted. 

LGFW: Robin Kay’s Road to Success

LG Fashion Week Beauty by L’Oreal Paris kicked off last night, with fabulous shows by Holt Renfrew, Izma and Juma. In case you missed the opening speeches, this season focuses on The Business of Fashion. This is something at which Robin Kay, president of the Fashion Design Council of Canada (@LGFWbyFDCC) and executive director of LG Fashion Week Beauty by L’Oréal Paris, is an all-star. 



Did you know that Kay started her fashion career as a knitwear designer? In 1976, she founded a high-end fashion retail chain called Robin Kay Clothing Company. She opened 18 retail stores and her label was sold in more than 600 accounts throughout Canada and the United States. She also had a massive factory in Toronto that made all her goods.


Kay definitely knows a thing or two about what it takes to succeed in the fashion industry. Here, she gives us her five steps to success, which can help any aspiring designer in the fashion industry.

Step 1. Product

What is your product? How does it look and feel? What’s the texture of it? The colour? The shape? Having a clear and focused idea of what your product is will enable you to position your brand and sell your line effectively in the marketplace.



Step 2. Location 


It’s not only about who you are, but where you are. Finding the right selling space for your collection is increasingly important. Aligning your brand with the proper retail space, be it an online boutique, luxury retailer or department store, can be the difference between selling a few goods and building a mega brand.



Step 3. Marketing and Public Relations


It’s not enough to have talent. You need to tell the world, show the world, tweet, blog and Facebook to the world that you have talent. You need to let people know who you are, what you stand for and what you sell. Marketing creates the campaigns; PR tells the story.


Step 4. Management

Working alongside the right team and being in touch with what is happening in all parts of the business puzzle is one of the most critical steps in achieving long-term success. It is most important to find the balance between trusting people to do their job and keeping a mindful eye on what’s going on.


Step 5. Finance

Budgeting appropriately to your growth can mean the difference between making a profit on your collection and having to sell your samples to pay the rent. It is critical to be realistic about your finances.


See you on the runway!

LGFW – Let the Games Begin

Today is the first day of LG Fashion Week Beauty by L’Oréal Paris. Media, buyers and straight-up fashion lovers will gather for tonight’s by-invitation-only shows, Holt Renfrew Presents Can’t Live Without Canadian Fashion, Izma and Juma. Suffice to say, Day 1 is sure to impress.

 

A number of fashion weeks around the world offer interaction with consumers, whether by creating a special ticketed event, splitting the schedule into two parts (ie. industry by day, consumer by night), or planning an entire weekend of consumer activity. LG Fashion Week Beauty by L’Oréal Paris is unique in that it gives consumers access to the entire week. As far as we know, Toronto Fashion Week is still one of the only fashion weeks around the world to do this. Consumer tickets are still available for some shows.

RUNWAY: 50 to 75 tickets are available per show for consumer purchase.
PRICING: $40 for day shows, $50 for evening shows, and $200 for a day-pass.
STUDIO: Consumer tickets are not available for these shows due to size.

On Friday at 10:30 p.m., for the first time ever, there will be an encore show available to consumers featuring Line Knitwear. Here’s a glimpse at what lies ahead this week:

Tuesday, March 29
1 p.m. Denis Gagnon / RUNWAY
2 p.m. Label / STUDIO
3:30 p.m. SHAN / RUNWAY
5 p.m. Chloe comme Parris / RUNWAY
6 p.m. Korhani Home Rug Runway Show / RUNWAY
7:30 p.m. Pink Tartan / RUNWAY
8:30 p.m. Joe Fresh Style / RUNWAY
9:30 p.m. Bustle / RUNWAY


Wednesday, March 30
2 p.m. Micalla / STUDIO
3:30 p.m. Duy / RUNWAY
5 p.m. Krane Design / STUDIO
6 p.m. Lovas / RUNWAY
7:30 p.m. Comrags / RUNWAY
8:30 p.m. Attitude Jay Manuel / RUNWAY
9:30 p.m. David Dixon / RUNWAY
10 p.m. Disconnect presented by The Fashion Collective / OFFSITE

Thursday, March 31
11:30 a.m. Fashion Group International: Speed NetWORK-IT (By Invitation Only)
2 p.m. Sid Neigum / STUDIO
3:30 p.m. Basch by Brandon / RUNWAY
5 p.m. Heather Lawton / STUDIO
6 p.m. Rudsak / RUNWAY
7:30 p.m. Cydelic by Choryin / STUDIO
8:30 p.m. Lundström Collection / RUNWAY
9:30 p.m. Vawk / RUNWAY


Friday, April 1
2 p.m. Or by Angela Chen / STUDIO
3:30 p.m. Sarah Stevenson / STUDIO
5 p.m. Diepo / STUDIO
5:30 p.m. Strutting It by Jeanne Beker Book Signing
6 p.m. Klaxon Howl / RUNWAY
7:30 p.m. Anu Raina / STUDIO
8:30 p.m. Amanda Lew Kee / RUNWAY
9:30 p.m. Line Knitwear / RUNWAY
10:30 p.m. Encore featuring Line Knitwear / RUNWAY


So pull on your maxi skirt, strap on your wedges and pack your camera in your clutch, because LGFW is here. Tweet us your favourite moments from the week @rockitpromo or tweet @LGFWbyFDCC.

Rave: LG Fashion Week beauty by L’Oreal Paris

LG Fashion Week beauty by L’Oréal Paris is here! In case you couldn’t tell, we’re excited. We like the fashion, ideas, creativity, beauty and ugly-pretty (you know what we mean). We also like the craziness and madness that goes with working with a production of this size. It’s energizing. 

This year, LG Fashion Week beauty by L’Oréal Paris is at the gorgeous Heritage Court, and has some very exciting new, as well as veteran, designers on the runways. We’re looking forward to all of them.

Here are some things you may not know about LG Fashion Week beauty by L’Oréal Paris:

1. There is an extremely cool design collective showing, featuring the fashions of hip young Toronto designers. The collective is helping these up-and-coming designers show at LG Fashion Week. They will put on a stellar show.

2. Coco Rocha is coming.

3. All of the shows will be live-streamed here. So, if you can’t make it, you can still watch the models stomp it out.

4. Not a designer, media member or VIP? Not to worry! You can still come – tickets are available to the public. Buy them here.

5. Dare to Wear Love, the closing night show, is presented by Hoax Couture and the Stephen Lewis Foundation. Proceeds go to the Stephen Lewis Foundation, which helps fund grassroots organizations in Africa fight HIV/AIDS. The night features African-inspired fashion, music and dance – and you can go. More to come in a blog post this week!

6. This is the TWENTY-THIRD season. That’s a lotta fashion.

7. This year, there are four spaces within the Fashion Environment for designers to show in, at Heritage Court. Not everyone needs to do a runway show – some of the rooms are smaller and treat the designs and models more like installations. Cool.

8. LG Fashion Week beauty by L’Oréal Paris is the second largest fashion week in North America.

9. Phillip Bloch will read an excerpt from his new book, The Shopping Diet.

10. Robin Kay is rarely seen without her two Maltese puppies, Gracie and Lulu.