Media, Darling: Maggie Wrobel

Maggie started at the Globe and Mail in 2005 as a copy-editing intern
on the night News desk.

She was also part of the team that launched Globe Life (the
paper’s daily lifestyle section) in 2007. She worked as the production editor in the Style section for
five years before moving to her current position as assistant Arts
editor in the newly merged Life & Arts section in March of last year. In her current role she assigns and edits Arts stories both
short and long, with a particular eye to popular culture and music.

Image source: Maggie Wrobel

Twitter: @maggiewrobel

Did you always want to be in the media? If not, what
other careers were on the horizon?
In grade six, I wanted to work for the United Nations. By
the end of university, I was getting set to move to Africa and work for a
non-profit. But I’d always loved reading and writing, and spent several years
as a writer and editor at my university paper (UWO’s The Gazette).
 So, when I landed a summer copy-editing
internship at The Globe and Mail, I jumped on it. Eight years later, here I
still am.
Where would you like to be five years from now?
In the audience for Saturday Night Live‘s 43rd
anniversary special.
Any advice for people getting started in your industry?
Don’t pretend you know what someone is talking about when
you don’t. I don’t believe in ‘fake it till you make it.’ I think asking
questions is important – it shows you’re curious and willing to learn. I’d pick
genuine enthusiasm over bravado any day. That said: read. Read everything. And
then read some more.
What are your favourite media outlets, not including your
own? 
The New York Times and New York Magazine are both leaders
in our field and offer much inspiration, especially in the ways in which
they’ve embraced digital content.


Newseum.org is a must-visit every morning, offering PDFs
of front pages from all over the world, and always leads to much surfing.


And I admit it surprised me, but Twitter has a great
rhythm for daily news, both high and low-brow.
Best interview you’ve ever had? Worst?
I had a lovely interview last year with Laura and Kate
Mulleavy, the visionary sister act behind Rodarte. They were gracious,
interesting and genuinely down-to-earth.
As for bad interviews, they do happen, and for many
different reasons. But there’s always a way to make a story great. You just
have to find it.
Best advice you’ve ever been given?
When I was a young, eager up-and-comer, a colleague (now
friend) once told me she noticed I nodded a lot in meetings. I thought about
it, and she was right.
 I was trying to
seem encouraging and enthusiastic, but quickly realized that having a bit of a
poker face can actually be much more effective sometimes.
 Staying aware of your body sounds like a
silly thing, but the way you are perceived – even physically – can have a huge
effect on your career.
What rule(s) do you live your life by?
Always, always be kind. It can be hard to put yourself
into other people’s shoes, but it is essential to at least try.
What’s the most important tip you can give PR pros?
Know who you’re pitching to and what they do. Read
mastheads, stay on top of Twitter and, if you still don’t know, ASK. You’d be
shocked how many people still think I’m the travel editor, a post I held for
less than two months more than four years ago. (For the record, the Globe’s
real travel editor is Domini Clark, who gives the world’s best advice on
everything from banking to, ahem, body language in meetings.)
Best experience you’ve had with a PR pro? We love to hear
about #wins.
Anyone who gets me what I need on deadline becomes that
day’s hero.
I hate?
Short-sightedness and pasta salad.
I love?
My job!
Also: the J. Crew catalogue, BarreWorks (the only
happy-making gym in the world), Moleskins, brunch and watching the tiny
inflatable Raptor bounce at Raptors games.
Reading?
Always.
Best place on earth?
A diner on Saturday with a stack of pancakes and a new
magazine.
Dinner guest?
J.D. Salinger! I’d probably nod a lot.
Hero?
I am lucky to have many. My mom is the strongest woman I
know and my dad the nicest man. My friend Lori Mastronardi is an amazing
wordsmith and has the incredible ability to always see the good in people and
situations. I also get a lot of strength and inspiration from hip-hop, be it
coming-up stories like Kendrick Lamar’s or the unapologetically upper-class
rhymes on Watch the Throne.
Favourite app (or whatever you are downloading these
days)?
 I make a mean playlist. My day would not be the same
without Rdio for BlackBerry.
Pool or ocean?
Both, preferably within walking distance of each other.
Voicemail or email?
 Email. Or lunch.
Theatre show or cultural event you’re most looking
forward to this year?
The Arts & Crafts’ Field Trip has all the makings of a
killer time. Can’t wait. (Ed. note: we agree!)

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Rave: TV Show remakes that need to happen

Some people scoff at Hollywood remakes, thinking they are unoriginal and redundant, but maybe some things are just too good to let go of. Okay, so we agree some of them are actually the worst but we are really excited about the upcoming Girl Meets World and the return of Arrested Development. Here are some other shows we believe deserve to be reincarnated: 


Breaker High


Nana,
nanana heyhey!
We cannot think of a single reason why there is no longer a
show on TV about teenagers going to high school on a boat. People WANT to see that. It has all the drama and adolescent
turmoil of your favourite teen dramas, with a spicy nautical twist. Also, if
the original Breaker High helped propel Ryan Gosling
into megastardom (um, Young
Hercules
?)
who knows what young
heartthrobs a new incarnation of the show would produce?

Third Rock from the Sun

Who didn’t love this quirky fun lovin show about a misfit
group of extra terrestrials with the same mission we all have – to try and
understand the human condition (deep, right?). We believe planet Earth is ready for the second coming of the Solomons.
A lot has changed since the series ended in 2000 and it would be interesting to
watch the original cast reprise their roles to see how Dick, Sally, Harry and
Tommy would fare in a world with iPods and Justin
Biebe
r. We would love it if Dick
could rekindle his romance with Mary
Albright
(even though he erased her memory, MIB style) and bring back Larisa
Oleynik
as Tommy’s love interest. Truth Time: We really just want to see
more JGL.

Gilligan’s Island


We are not talking
about this (or LOST for that matter). It would be cool to see a reboot of this classic
set in a modern era. We’re sure a killer
cast could breathe new life to the archetypal characters in a way that honors
the original. What would happen if a
three hour tour went horribly awry in 2013? Would the professor be able to fashion an iPad out of a coconut? Only time will tell.  
  
X Files

Guys-the truth is STILL out there. The recent real life will
they/won’t they rumours
about David Duchovny and Gillian Anderson got us reminiscing about our
supernatural sleuth pals Mulder and Scully. Without giving away too many
spoilers to all of you who are only now halfway through the series on Netflix (we feel
you), we are dying to know happened between then and now. Plus, David Duchovny’s
hit Showtime dramedy Californication
was great, but the last couple of mediocre seasons have left that cancellation
axe dangling pretty perilously and we’d just really like to see him settled
already
.

Supermarket Sweep


If we have to watch one more reality TV show called Extreme Couponing or Help! I Live in a Supermarket Dairy Case
(sidebar: only one of those shows is real. Guess which one!) we might have to
cancel our cable. What happened to good
old-fashioned quiz shows and shopping sprees? All this TV show remake needs is a perfect host – we nominate Dustin
Diamond
. Until the TV Gods hear our plea, we’ll be stuck running up and
down the aisles filling up carts and looking for bonus prizes. 

What shows or movies would you like to see remade (or left alone*) for our next edition? 
*creepy cat eaters can stay in 1990

Photo Friday – Nail Art

We don’t know about you, but we are still giddy from the excitement over last
week’s Golden Globes. So many laughs,
memorable moments, and of course head-to-toe glamour. This year we got an extra close up on all
the pretty things with the E! Mani Cam where celebs got to show off their done-up digits, with Zooey Deschanel stealing the show with her film strip nail art. 
Our subsequent mani-mania inspired today’s Photo Friday, and left us
eager to experiment.




Rave: The Facts About Privacy, Ownership and Accountability in Social Networking

While there is no
question that the evolution of social media has made it an integral part of the
social and professional lives of practically everyone with internet access or a
smart phone, it wasn’t really until this past year or so that we saw the
question of accountability, ownership and privacy posed by even the most beginner of social networking users.  It’s true
that Facebook, Twitter and Instagram provide incredible (and free) services that allow you to connect and share within a global community, bringing with
it a world of brand new opportunities on a personal and professional level. However,
without properly understanding your online rights and responsibilities, you can
put yourself at real risk. We know that
reading the extensive privacy policies and legalese of these services can be
trying and confusing, so we’ve put together a basic guide (with helpful resources) to “The Big Three” social
networking sites to help you make informed decisions, and get the most out of your
social networking experience.


Facebook

2012 saw a number of
changes to the Facebook privacy policy – for one, it’s no longer referred to as
a “privacy policy” but rather a “data use policy.” It is definitely tricky to keep up with
all of the changes, and although it may sound excessive, we recommend revisiting your exposure
about once a month to ensure you are aware of what information you are sharing
with the world.  Due to a higher demand
of transparency when it comes to audience, Facebook’s newest changes include a
pretty straightforward tool to see who can see the posts on your timeline (look
at the lock icon next to Home at the top right of your Facebook page, as well
as asterisk icon next to Post when you’re writing on a timeline).

Things you should know:
– Facebook statuses
invoking copyright protection over your timeline are not legally binding and in most cases, completely useless. These
posts often go viral and can be misleading; to better understand what is being
said, check out this post.
– Some things on
Facebook are always public. Posts on public pages, gender, profile
pictures and cover photo are just a few examples. This is great if you want to lurk your ex (or
his new girlfriend’s) profile pics but keep in mind it may not be so great when
potential employers are looking at your sloppy college party profile pictures
from five years ago. 
– Contrary to popular hysteria, Facebook does not own your materials you post even after you’ve deleted/deactivated/died but in signing up and accepting their terms of service you are agreeing
to let them use your shared content. When you delete your content or account, that
agreement ends but it is important to keep in mind that any photo/status/post
that you have made that has been shared by anyone else will continue to float
around the Facebook universe.
– Deactivation vs Deletion: When
you deactivate your account, your information and shared content continues to
exist until that point when you (admit it, inevitably) give in and come
back.  If you delete your account, your
information and shared content will be deleted from the Facebook database. Things to note about deleting your
Facebook account: 1) It is, in fact, permanent. No takie backsies. 2) As stated above, any shared content will still exist in the databases. 3) In many cases, it can take
as long as three months to delete your information and content completely.
– Buck up: even Mark Zuckerberg’s sister gets confused about Facebook privacy 

Instagram

This photo sharing service found itself amidst a PR nightmare as a
result of its acquisition by Facebook-specifically regarding the new privacy
policy coming into effect Saturday, January 19.  We
understand you may be worried about the safety of your filtered selfies, food
porn and pictures of cats and we want to help you understand what all of this
means for you. 

Things you should know:
– Like Facebook, Instagram does not
own your photos.     
– Instagram heard the outrage regarding their updated stance on advertising
and as such, has reverted this section to the original terms of service from Oct 2010.
– The initial drafting of the updated privacy policy included confusing language,
leading users to believe that Instagram would be selling your photos. This is not
the case! However, just like Facebook, you have given them permission to use your photos without crediting you (or even notifying you.)
– It seems Instagram has learned from Facebook’s mistakes – the updated
terms of service that you (by subscribing to the service) agree to – protect
Instagram from class action lawsuits.

Twitter

You may be wondering “how much damage could one possibly do in 140
characters?” Well my friend, you obviously don’t follow Chris Brown. Like any social networking service, Twitter’s policy involves the sharing of
personal information and can affect your public persona and online presence.

Things you should know:
– Think before you tweet! Even if you have Twitter remorse and delete
your tweet, it still exists in the Twitterverse if it has been retweeted by other
users.  Also, anyone with the most basic
computer skills could take damning screenshots of your tweet. This happens, a lot, so think before you tweet.
– When you sign up for other websites or services using your Twitter
account, you are linking the accounts, thus allowing both websites access to
information on either site to use as they see fit  (This is usually used for sponsored tweets,
instant personalization and things of that nature).
– This should go without saying, but for those who use a separate personal
and professional twitter account, we cannot stress enough the importance of making sure you are logged into the correct one. These Twitter blunders are the biggest face-palm we see in our industry and are
also the most avoidable!

This is just a bare bones guide to navigating the world of social
media. Up here on the fourth floor,
while we celebrate the use of our social media and can’t say enough about the way
it has revolutionized our personal and professional lives, know that it is a
minefield out there. In any case, the best way to protect yourself online is to use common sense when you post anything, anywhere. Realistically, if you wouldn’t say it or do it in front of your sweet grandmother, should you really be posting it online for the whole world to see? We encourage
everyone to revisit the privacy policies of their social networking services
and join the discussion.








Happy New Year!

Alright, here we are fellow 2012 survivors. Better luck next
time, Mayans! On the dawn of this New
Year, we are sure you are all bundled safely in your homes, drafting self
improvement resolutions and dreaming of everything that is to come in the next
twelve months.  But, as the song says,
should auld acquaintance be forget and
never brought to mind? We on the fourth floor believe that, as important as it
is to look forward, there is something to be said for reflection. In that spirit, take a moment to properly lay
2012 to rest with this collection of the year’s most influential and important
viral vids.


KONY 2012


Made by charity Invisible Children to bring international
attention and hopefully arrest of the Ugandan LRA leader Joseph Kony, the video
became the most viral video in history with over 100 million shares in six
days. The video gave rise to the
“slacktivism” phenomenon and the
bizarre coverage of video creator Jason Russell’s arrest for public drunkenness
and lewd behaviour.

Gangnam Style


K-Pop superstar Psy hit international status with his epic
viral hit Gangnam Style. This video
honestly looks like it is straight out of a Stefon sketch. It has everything; a
well dressed Korean in a horse stable, a child krumping on the beach, old people
on a disco bus, man boobs in a sauna, a carousel and a sweet rave scene, AMONG MANY
OTHER THINGS. A hit isn’t a hit without
a little controvery- Psy was blasted for anti-American sentiments expressed in
a 2004 rap, but he has since apologized and performed for US Troops and Obama.
No hard feelings, Psy- without you we wouldn’t have this.

Call Me Maybe


We knew Carly Rae Jepson was going to be a serious artist
and household name when we saw her open for Hanson at the Phoenix this year
(True story. And it was awesome.) The rest of the world followed after Justin Bieber posted this video, confirming suspicions that he is in fact, a genius marketing robot. Although Call Me Maybe technically came out in 2011, the year 2012 saw
the song achieve meme status and was covered by pretty much everyone in the
entire world including Katy Perry, Nickelback and of course, Cookie Monster. MTV crowned it “Song of the
Year” and it’s pretty much been reluctantly stuck in our heads for
approximately 8765.81 hours (THANKS A LOT, CARLY).  



Somebody That I Used
to Know



This Gotye song got major play and viral status this year, cuz lets face it – its a real jam. The whole
shebang got the SNL treatment with both a musical guest appearance and a video
parody. In addition to the success of the song itself, many of it’s covers became viral hits in their own right. We can thank Gotye for thrusting
Kimbra into the spotlight and hopefully she can achieve mainstream status as
more than just “that girl from that song”.

This Supercut of
Claire Danes crying



You know when you notice something and you’re like “hmm that’s
weird…” but nobody else says anything, so a whole decade goes by and still
nobody says anything. BUT THEN this happens and you’re like “RIGHT?!”
and we’re like, you’re welcome.




Merry Christmas!

By now, Santa is chillin’ with Mrs. Claus for another 364 days
and you have probably been up for hours opening presents under the same roof as
all your closest family members. Don’t get us wrong, we love all this family
time and togetherness but it’s no secret that these holiday times are not all
It’s a Wonderful Life and Miracle on 34
th Street – things can get
pretty hectic.



Fear not, followers of the fourth floor, we’ve got you
covered. Turn off the fireplace channel,
gather round the hearth and pop on our top five Christmas tension busters. 


A Christmas Story

Home Alone

Elf

National Lampoon’s
Christmas Vacation

Charlie Brown
Christmas


Still gritting your teeth? Check out our honourable
mentions:

I’ll be Home for
Christmas

Trading Places

A Muppet Christmas
Carol

Yum Yum: Guide to Eating Gluten-Free

Okay, we get it, you’re gluten-challenged. Who isn’t these days? Now,
just ’cause
 your bod can’t tolerate one little protein doesn’t mean you have to
sit at home eating seeds by yourself
while your friends are out consuming white flour like it’s going out of style
(it is, btw
). We equal-opportunity eaters here on the fourth floor have put
together this helpful little Toronto gluten-free guide for you Celiacs
 and
sympathizers, so get out there. Live your life.

Kensington
Cornerstone



Betcha didn’t know this place was ENTIRELY gluten-free,
did ya? This Kensington Market neighbourhood eatery boasts an extensive menu
that doesn’t compromise taste or selection. 
Sourcing all their breads from
Molly B’s Gourmet Organic Gluten-Free Kitchen,
you can indulge in one of their massive pulled pork sandwiches without a worry
in the world. We can’t wait for the sunny weather to be back so we can stake
out a place on their prime people-watching patio with a pitcher of their Spiked
Peach Ice Tea (try saying that 10 times fast).

Queen Mother Cafe
As if you needed another reason to love this Queen Street
staple, the Queen Mum has tailored a menu that can easily accommodate gluten-free requests. Their famous Pad Thai can
be cooked with a gluten-free soy sauce, making it a delicious dish that doesn’t
discriminate. The Khao Soy Gai is an
awesome, spicy, broth-based dish that can be made Celiac-friendly by substituting
the egg noodles for rice. Don’t want to be one of those high-maintenance customers making substitutions? Try the
quinoa salad, as is. The high protein grain is a must-have in a diet sans wheat, and the Queen Mother has perfected its execution in a simple, 
but filling, salad.

Karine’s Vegan,
Vegetarian & All Day Breakfast

OCAD’s best kept secret is Karine’s breakfast. Contrary to what their name might suggest,
they aren’t exclusively vegan (you can get sausage, peameal or regular bacon.)
Don’t be fooled by their modest presence in the Village on the Grange food
court, Karine’s serves up some serious breakfast on some sassy Fiestaware. If you’ve ever eaten at their matriarch
location, Maggie’s on College Street, you’re familiar with the heaping portions of
garlic fries and fresh fruit. The best
part of Karine’s (besides being called “gorgeous baby” by the ladies
behind the counter) is that this all day gluten-free breakfast will only set
you back $5.

Heady Brew Company

Alright kids, you can put down the cider. Thanks to founder Robert Cundari, gluten-free beer is creeping up on the craft beer scene in the GTA. Five years in the making, Heady Brew Company’s
Honey Citrus gluten-free beer is readily available throughout the city.  Check their Facebook page and Twitter for
updated locations!
The Burger’s Priest
Oh  yeah, that’s
right. Toronto’s best burger has a
gluten-free bun upon request. We’re
gonna let these babies speak for themselves. 
(Vegans beware: The Option contains cheese.)


So there you have it, little gluten-freegans. Don’t say we can’t take you anywhere.