Fashion-able: Favourite moments from WMCFW

It’s a wrap! After months of planning, another successful season of World MasterCard Fashion Week is behind us. After a restful weekend, we’re just now having a chance to take a breath and reflect on a few of the amazing moments we experienced last week. From the front of house to the backstage, the ladies of the fourth floor saw it all. Here are are a few of our highlights.


We always love when
talent comes out to support Canadian designers. 
One highlight was seeing the beautiful Elisha Cuthbert, who
came out to see one of our favourite designers, Sunny Fong for VAWK. A true supporter (she’s rocked VAWK on the red carpet), it’s always great to see talent supporting each other. Other fave faces spotted include Rudy Gay, 
Arlene Dickinson, Stacey McKenzie, Jessica Lowndes, Amanda Brugel, Carrie-Lynn Neales and Danny Fernandes.


Image credit: CityNews.ca

So many of our designers are so sweet and humble during their big moment! For us, watching
designer Travis Taddeo take a well-deserved walk down the entire studio runway
with one of his models after his show was the best. After all their hard work, the designers
should be celebrated, so we love when they poke their head out from backstage for
more than a couple of seconds. 



Photo credit: George Pimentel

We love seeing what calendar regulars are up to each season, but we always love a new show or face on the runway. Seeing an absolutely filled room for the long-awaited return of Stephan
Caras’ show made us really happy. Every seat in the house was full – with 150 people standing around
the top to get a glimpse of the black and white collection. It was amazing to
see such a warm welcome for the veteran designer returning to show at WMCFW. Similar feelings seeing the outpouring of love for Izzy Camilleri with her return to the runway this season.



Photo credit: George Pimentel
We love seeing how the designers incorporate their personal inspiration in their collections. Another best fashion week moment was during the David Dixon
show – he created a powerful video and audio montage that played for a few
minutes before the models took the runway, and set the tone that women were
strong and powerful – and do not need to “know their place”. The show that
followed was similarly strong and the mood in the room was pretty incredible.
Made us feel full of girl power.

Photo credit: George Pimentel

We may all try to be fierce and stylish at fashion week, but sometimes a little humour is necessary. From our post guarding the backstage door, we had to smile as the (amazing) volunteers encircled Mackage’s black latex runway  – guarding it against anyone stepping on it!



We also love a good zen ‘tude shown by a runway veteran. This season, it was a pleasure working with Soia & Kyo designer Ilan Elfassy. He was so laid back and relaxed
before his show on Thursday that we wanted to bottle up his relaxed energy. We also
wouldn’t mind having a few pieces from his collection.

Photo credit: George Pimentel
Front of house also provides some great moments: particularly the designer guest entrance doors, which are always a fun spot to stand. Chock-full of the designer’s friends and family, the line is always buzzing with excitement. This season, we had the pleasure of chatting with the lovely Ms. Chloe comme Parris – their mom – first in line to see her daughters’ show. 

Photo credit: Slice.ca
In a similar vein, we love the energy of a fan of fashion experiencing the excitement of the runway for the first time. We had the pleasure of meeting and getting to know one lucky Vancouverite who won an all-expense paid trip on Facebook to World MasterCard Fashion Week in Toronto. She brought her friend from Calgary and the two attended all the shows from Tuesday to Friday. They were always first in line to ensure they got the best seat for every show; and watching their excitement and awe of the atmosphere (and seeing Jeanne Beker up close) was incredibly memorable. 

Who doesn’t love the non-models rocking the runway during Heart Truth? Such a fun atmosphere, we love it when they show a little personality! This year’s highlight? A toss-up between beautiful 91-year-old Gladys walking the runway to a standing ovation or Jennifer Valentyne killing it with a little flash of her heart-print panties. 

Photo credit 

Finally, the show-stopping gowns at the Pavoni runway show, complete with a confetti cannon, was the perfect exclamation point on a beautiful and inspiring week of Canadian design.


Photo credit: @mikaelderderian (instagram)



 

LGFW – Let the Games Begin

Today is the first day of LG Fashion Week Beauty by L’Oréal Paris. Media, buyers and straight-up fashion lovers will gather for tonight’s by-invitation-only shows, Holt Renfrew Presents Can’t Live Without Canadian Fashion, Izma and Juma. Suffice to say, Day 1 is sure to impress.

 

A number of fashion weeks around the world offer interaction with consumers, whether by creating a special ticketed event, splitting the schedule into two parts (ie. industry by day, consumer by night), or planning an entire weekend of consumer activity. LG Fashion Week Beauty by L’Oréal Paris is unique in that it gives consumers access to the entire week. As far as we know, Toronto Fashion Week is still one of the only fashion weeks around the world to do this. Consumer tickets are still available for some shows.

RUNWAY: 50 to 75 tickets are available per show for consumer purchase.
PRICING: $40 for day shows, $50 for evening shows, and $200 for a day-pass.
STUDIO: Consumer tickets are not available for these shows due to size.

On Friday at 10:30 p.m., for the first time ever, there will be an encore show available to consumers featuring Line Knitwear. Here’s a glimpse at what lies ahead this week:

Tuesday, March 29
1 p.m. Denis Gagnon / RUNWAY
2 p.m. Label / STUDIO
3:30 p.m. SHAN / RUNWAY
5 p.m. Chloe comme Parris / RUNWAY
6 p.m. Korhani Home Rug Runway Show / RUNWAY
7:30 p.m. Pink Tartan / RUNWAY
8:30 p.m. Joe Fresh Style / RUNWAY
9:30 p.m. Bustle / RUNWAY


Wednesday, March 30
2 p.m. Micalla / STUDIO
3:30 p.m. Duy / RUNWAY
5 p.m. Krane Design / STUDIO
6 p.m. Lovas / RUNWAY
7:30 p.m. Comrags / RUNWAY
8:30 p.m. Attitude Jay Manuel / RUNWAY
9:30 p.m. David Dixon / RUNWAY
10 p.m. Disconnect presented by The Fashion Collective / OFFSITE

Thursday, March 31
11:30 a.m. Fashion Group International: Speed NetWORK-IT (By Invitation Only)
2 p.m. Sid Neigum / STUDIO
3:30 p.m. Basch by Brandon / RUNWAY
5 p.m. Heather Lawton / STUDIO
6 p.m. Rudsak / RUNWAY
7:30 p.m. Cydelic by Choryin / STUDIO
8:30 p.m. Lundström Collection / RUNWAY
9:30 p.m. Vawk / RUNWAY


Friday, April 1
2 p.m. Or by Angela Chen / STUDIO
3:30 p.m. Sarah Stevenson / STUDIO
5 p.m. Diepo / STUDIO
5:30 p.m. Strutting It by Jeanne Beker Book Signing
6 p.m. Klaxon Howl / RUNWAY
7:30 p.m. Anu Raina / STUDIO
8:30 p.m. Amanda Lew Kee / RUNWAY
9:30 p.m. Line Knitwear / RUNWAY
10:30 p.m. Encore featuring Line Knitwear / RUNWAY


So pull on your maxi skirt, strap on your wedges and pack your camera in your clutch, because LGFW is here. Tweet us your favourite moments from the week @rockitpromo or tweet @LGFWbyFDCC.