Fashion-able: fun spring fashion

In like a lion, out like a lamb. March in Toronto definitely
started with a roar, so we hope the saying holds true and we can start looking
forward to April’s mellower temperatures (so far, though, we’re not impressed). And since there’s only one way to see May flowers, we want to
start by taking a look at some spring fashion that’ll have you singing in the rain, instead of moaning about it.

Rain gear
With all of those dreadful rain/snow/slush messes out there,
it’s important to be prepared for anything. K-Way has recently popped up on our
radar as adorable, weather-appropriate rain gear. The lightweight,
completely waterproof jackets can be folded into a small bag for easy
transport. Find more here. The bright, punchy colours will definitely chase away any rainy-day blues. 

Next up, naturally, are rain boots. Since they’re essential but sporadically used, it’s easy to add some colour to your day
by sporting a bright red, plaid, patterned or otherwise noisy pair proudly through the puddles. Or stick with classic black and rest easy knowing that you can walk around with dry, warm feet.

We especially like this pair from French heritage brand Aigle. They’re new to Canada but have been loved all over the world for years now, so we’re especially excited to get our mitts on them. All of their styles come in a variety of colours – try the Miss Juliette ($165) in a chic, classic black.

This ankle-grazing version of the Miss Juliette boot ($155) in bright ruby red are also awesome – but careful on the puddle depth when wearing these. 


We’ve been fully on board with the re-appearance of florals for ages now (remember this post?) and we’ll keep wearing them, well… forever, frankly. Shameless in our love for pattern.

No longer this:

Image source.

But now this: 

The cheeriest spring colours and prints.

Florals have grown up, gotten a great bachelor pad in Parkdale and are out on the town every night, glass of bourbon in hand. We love mixing colours, patterns and sizes, wearing them on our feet and nails, etc.

Some of our favourite examples of floral pattern mixing from spring 2013 collections: 

Cavelli SS2013
Image by Alessandro Lucioni from

Philosophy di Alberta Ferretti
Image by Alessandro Lucioni from

Tanya Taylor
Image by Alessandro Lucioni from
We were especially chuffed to spot one of our style icons, SJP, sporting her infamous flower lapel pins at a recent Toronto event. We’ll gladly dig ours out of the back of the closet and give it another spin. 

She’s just as excited as we are about florals.

Something cool for nails this spring (beyond bright new shades and oil slick manicures): A Polish cosmetics
executive has developed a new form of nail polish: the Inglot O2M Breathable Nail Enamel lets air and water pass through it, allowing nails to “breathe” and help improve overall nail health. Currently
available in Quebec in 46 (!) colours, we’re hoping that we can buy some online
before they fly off the shelves. And fingers crossed that the line is on its way to Ontario soon… 

There you have it – now there’s no excuse to not embrace the date on the calendar and get rid of the black winter peacoat. It’s time.

Fashion-able: 2013 Designer Collaborations

Here on the fourth floor we’re not letting articles like this deter us. Why? Because we love designer collaborations (see our 2012 instalment here). Big companies teaming up with high fashion brands so that us plebeians can actually buy them? How kind. Here are some designer collabos we’re looking forward to. 

River Island x Rihanna
Ahh Princess Riri, we’ll always love you even though you’re back together with Cbreezy. You’re a beautiful, smart (we like to still believe) and confident woman with killer style, which is why we’re super pumped to see what you’ve come up with for your River Island collaboration. Even this sneak peek has got us willing to eat the extra £10.00 shipping fee. Now if we could just pay extra for that accent…

Oliver Peoples x Maison Kitsuné
Super cool brands Oliver Peoples and Maison Kitsuné have teamed up to bring us a beautiful collection of sunnies you’ll hopefully see us wearing this summer. The retro model Tokyo has a unisex frame and the option to add coloured lenses. The Paris model is more feminine and available in black and a tortoiseshell-honey colour called 8108 (below).

We’ll have one Paris in 8108 please.

Banana Republic x Milly
Hitting shelves in May 2013, this Hamptons-inpsired collab is the first for Milly designer Michelle Smith, but we hope not the last. The 46-piece women’s collection ranges from apparel jewelry and totes in summery colours like coral and lime, to 16 pieces for men including printed shorts and knit button-downs. Now if only we had a place in the Hamptons to wear this collab, we’d be all set.

We can feel the summer breeze from this Banana Republic x Milly collection. 

Alber Elbaz x Lancôme Especially when it’s Lancôme teaming up with the ever-charming Lanvin designer Alber Elbaz. No details yet except a très adorable video that has been released. The limited edition collection is set to launch Saturday, June 15. 

Prabal Gurung x Target
Having dressed the likes of First Lady Michelle Obama and The Duchess of Cambridge, Prabal Gurung has been taking the fashion world by storm since the launch of his line in 2009. The collaboration between Gurung and Target is a smart one, especially on the heels of the failed Nordstrom x Target collection. The collection hit stores earlier this week and almost sold out within a day (just our luck), so if you want to get your fashion hungry fingers on this collab, we suggest checking out eBay or pleading with your American friends to let you ship something from to their house.

Once Target comes to Canada, you can count on us being first in line for whatever amazing collaboration is coming up next. 

Fashion-able: Cats on cats on cats

Maybe we’re slightly cat obsessed (see: cat-of-the-day desk calender and Instagram feeds), but we aren’t the only ones. Cat-inspired pieces have been popping up everywhere these days – even Karl Lagerfeld got a kitten named Choupette.  

Here are a few items we found particularly purr-fect. 

For their Spring 2012 collection, Paul & Joe Beaute released Meow!, which consists of the Collection Sparkles and Kitten Collection. They describe Meow! as “a ‘cat-astic’ collection of colours, textures, and tones influenced by the legendary, iconic ‘sex-kitten’ of French cinema and beloved, whimsical feline prints cherished by Paul & Joe creator and designer Sophie Albou.” You can find Paul & Joe Beauty at Jacob & Sebastian on Queen West and various online retailers like ASOS.  

Adorbs, right?

We won’t get Target in Toronto in time for the Jason Wu for Target collection, but if you’re up for a road trip to Buffalo (see tomorrow’s post) you can snag some pieces from the collection this spring.  Despite the onslaught of recent designer collabs, we love the flirty dresses, tailored skirts and, of course, feline details. Not to mention all pieces are easy on our wallets. In stores on February 5.

Just enough cat. 
Lara Vincent, the mistress of millinery, has broadened her offerings from flower wreaths to bewitching kitten ears. This patent leather and suede beauty adds an extra “meow” to the simplest of outfits. Cat ears aren’t just for Halloween anymore, ya heard? Available online, $100.

Pretty ears.
Image source. 

Each year, Toronto’s own Fieldguided puts out a Dreamcats calendar. Inspired by the Dreamcats Tumblr, this beautifully designed screenprint is guaranteed to bring a smile even in the depths of winter. Best news? The calendar is currently on sale in their Etsy shop – $20, marked down from $30. Get ’em while they’re hot.

Get your fill of meow, 365 days of the year.
Image source.

Love her or hate her, you can’t deny that Lana Del Rey rocks a mean cat eye. The winged eyeliner look is a great statement look for a night out.

Bee-sting lips and catty eyes.
Image source.

Check out this tutorial on how to try the look yourself. 

Job Posting: Field Marketing Manager, popchips, Toronto and Vancouver (2 positions)

Title: Field Marketing Manager
Location: Vancouver, B.C. and Toronto, ON (two positions available).

Popchips is looking for two passionate marketing, promotional and event professionals to join its team as field marketing managers for both the Vancouver and Toronto areas.   

This person will drive marketing and support sales initiatives within the greater Vancouver/Toronto areas. The ideal candidate will have a vast social network, and knowledge of major retailers, promotional opportunities and events throughout the region.

Company Background
Popchips is an all-natural line of snacks that launched in May 2007, and is well on its way to becoming something special. The company makes a delicious, healthier line of chips, sold in the many leading national and regional retailers, including Whole Foods, Safeway, Target, Costco and Jamba Juice. Media and bloggers are continuing to take notice, and popchips is gaining acclaim (and awards) for its innovative line of great tasting chips (

Key Marketing Responsibilities Include:
  • Help identify, develop, manage and support regional events, partnership initiatives and other marketing opportunities to help bring the popchips brand to life, and to drive trial and sales.
  • Leverage and build candidates’ social networks to execute and support influencer marketing initiatives, including seeding key celebrities, tastemakers and other local VIPs, through delivery of product and/or other marketing opportunities.
  • Execute in-store marketing and merchandising opportunities on a store-by-store basis, including demos and store promotions, and co-ordinate execution of marketing programs in all key accounts.
  • Track local expenditures to ensure p&l compliance on an ongoing basis and allocate funding as needed to meet marketing budget and sales goals.
Key sales responsibilities include:
  • Work closely with distributors to assist sales force in building existing and new accounts.
  • Maintain a high level of interaction with key trade customers to ensure customer satisfaction.
  • Conduct store audits (with distributor management when possible) to ensure merchandising standards are adhered to and promotional programming is being executed. Report findings to distributor management.
  • Complete weekly sales and marketing reports, detailing active and pending sales, and marketing opportunities. Develop a tracking mechanism to ensure execution against all promotional programs.
Summary of experience/qualifications
  • At least three years of experience in marketing, events, and promotions, with demonstrated success and extensive contacts within the greater Vancouver/Toronto markets, along with sales experience in the food and beverage industry.
  • Excellent interpersonal, written/oral communication and presentation skills, including full competence with the Microsoft Office suite (Excel, Powerpoint, Word and Outlook).
  • Efficient, productive individual with enthusiasm for rapidly scaling a steep learning curve.
  • Bachelor’s degree (preferred) or equivalent work experience.
  • A sense of humour, a passion for working hard toward a common goal, a sense of excitement about building a brand, and, of course, a love for snacking.